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博碩士論文 etd-0730116-144329 詳細資訊
Title page for etd-0730116-144329
論文名稱
Title
台灣電子商務的沿革與展望
A Study of the Progression Between International and Taiwan E-commerce
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
69
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2016-06-03
繳交日期
Date of Submission
2016-08-30
關鍵字
Keywords
台灣、網上購物、電子商務、互聯網、管理
E-commerce, internet, management, Taiwan, online shopping
統計
Statistics
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中文摘要
《研究議題》
網路已經變成我們生活的一部分,像現在使用的手機還有筆電等。企業必須善用網路工具來為企業創造生意。我的論文就是要研究當今國際及台灣的電子商務及網路平台的發展。


《研究設計》
在這裡所提到的案例是根據國際和台灣的一些電子商務間的比較,利用網路工具來幫助公司的經營策略能成功。


《研究成果與貢獻》
有不少的外國企業爭先來台灣擴展電子商務及網路平台,台灣的企業也必須不斷的努力改進、提升效率才能增進企業的競爭優勢。
Abstract
The progression of International and Taiwan e-commerce has come a long way from when it started. Many international businesses are entering Taiwan e-commerce market as a stepping-stone to Asia. Internet e-commerce world has become a daily part of our lives. With international businesses entering the Taiwan market, it creates more competition for e-commerce market. Many Taiwan businesses fail to realize the importance to improve and updating web systems and websites.

To build competitive advantage and meet the demands of the Internet market, e-commerce strategic management practices and constant improvement is vital to the success of business.

The aim of the research is to explore relationships between International and Taiwan e-commerce. With secondary data information and case studies, the research findings:

Research finding 2: The Internet penetration rate in Taiwan is high but online shopping rate is not at level of other countries.

Research finding 3: Taiwan rules and regulation of e-commerce laws still have room for improvement. International and Taiwan e-commerce values, strategies, and priorities are different. Taiwan has slowly been adopting other e-commerce practices through learning and experience.
目次 Table of Contents
TABLE OF CONTENTS
論文審定書 i
摘 要ii
ABSTRACT iii
LIST OF TABLES vi
LIST OF FIGURES vii
CHAPTER 1: INTRODUCTION 1
1.1 BACKGROUND 1
1.2 MOTIVATION 2
1.3 RESEARCH PROCESS 2
CHAPTER 2: LITERATURE REVIEW 4
2.1 E-COMMERCE 4
2.1.1 Mobile Applications 4
2.2 INTERNATIONAL E-COMMERCE 5
2.3 TAIWAN E-COMMERCE 5
2.4 TAIWAN GOVERNMENT POLICIES 5
2.5 TRANS-BORDER MARKETING 6
2.6 TAIWAN E-COMMERCE LAWS 7
2.6.1 Information and Communication Technology Law 7
2.6.2 Internet Content Law 7
2.6.3 Network Financial Law 7
2.6.4 Network Intellectual Property Law 8
2.6.5 Personal Information Protection Law 8
2.6.6 Consumer Protection Legal System 8
2.6.7 Payment Processing Institutions Act 9
CHAPTER 3: RESEARCH METHODOLOGY 12
3.1 CONCEPTUAL FRAMEWORK 12
3.1.1 E-commerce Structure 12
3.2 RESEARCH APPROACH 13
3.3 RESEARCH STRATEGY 13
3.3.1 Survey Questionnaire 13
3.3.2 Secondary Data Analysis 14
CHAPTER 4: RESULTS AND DATA ANALYSIS 16
4.1 QUANTITATIVE DATA DESCRIPTION 16
4.1.1 Demographics of the respondents 16
4.1.2 Behavior of the respondents 17
4.2 TAIWAN INTERNET ANALYSIS 18
4.3 TAIWAN THIRD PARTY PAYMENTS 20
4.3.1 Apple Pay 21
4.3.2 Gama Pay 21
4.4 TAIWAN ONLINE SPENDING HABITS 21
4.4.1 MIC Mobile Shopping Consumer Online Survey 22
4.5 SOCIAL MEDIA 23
4.5.1 Social Media Active Global Users 23
4.5.2 Social Media Mobile Global Users 24
4.6 ACTIVE USERS BY SOCIAL PLATFORM 26
4.7 CASE STUDIES 26
4.7.1 Case 1: Amazon 26
4.7.2 Case 2: PChome 32
4.7.3 Case 3: Facebook 35
4.7.4 Case 4: LINE App 40
4.7.5 Case 5: UNIQLO 45
4.7.6 Comparative analysis of five cases 48
CHAPTER 5: CONCLUSION AND RECOMMENDATION 49
5.1 RESEARCH CONCLUSIONS 49
5.2 RESEARCH LIMITATIONS 49
5.3 RESEARCH RECOMMENDATIONS 50
REFERENCES 51
APPENDIX SURVEY QUESTIONNAIRE 60


LIST OF TABLES
Table 4. 1: Demographic Data (N=150) 16
Table 4. 2: Survey responses (N=150) 17
Table 4. 3: Source: Mastercard Mobile Shopping Survey 2015 22
Table 4. 4: Source: Mastercard Mobile Shopping Survey 2015 23
Table 4. 5: Source: We are Social 24
Table 4. 6: Source: We are Social, January 2016 35
Table 4. 7: Facebook Ad Performance Source: EcommerceMilo 37
Table 4. 8: Source: LINE 41
Table 4. 9: Motive behind Taiwan and International E-commerce 48


LIST OF FIGURES
Figure 1. 1: Research flow 3
Figure 3. 1: E-commerce Structure Source: Complied by author 12
Figure 4. 1: June 2015 Devices used to access Internet in Taiwan Source: TWNIC 19
Figure 4. 2: Source: We are Social 26
Figure 4. 3:Source: CNBC 27
Figure 4. 4: Source: CNBC 28
Figure 4. 5: Source: EcommerceMilo 37
Figure 4. 6: Source: EcommerceMilo 38
Figure 4. 7: Source: EcommerceMilo 38
Figure 4. 8: Source: Wall Street Journal 2016 40
Figure 4. 9: Source: LINE 43
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