Responsive image
博碩士論文 etd-0805117-170753 詳細資訊
Title page for etd-0805117-170753
論文名稱
Title
在台灣生活 - 東西方文化之橋樑
Living in Taiwan - Cultural bridge between the West and the East
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
102
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2017-08-31
繳交日期
Date of Submission
2017-09-11
關鍵字
Keywords
法律協助、文化衝突、商業分析、文化適應、營銷
cultural clash, marketing, legal help, business analysis, acculturation
統計
Statistics
本論文已被瀏覽 5827 次,被下載 19
The thesis/dissertation has been browsed 5827 times, has been downloaded 19 times.
中文摘要
居住在台灣並且在台灣新創一間競爭優勢放在如何提供外國人協助的商業模式的公司是本研究的主旨。這個的新創公司服務的範圍包含了提供外國人基本的庶務處理外,另外,也共進一步提供了針對非本國人士的法律問題協助。而其中最主要且重要的業務範圍就是以文化整合的角度協助外國人士融入當地的社會。
從幾個不同的觀點來討論,這個商業計劃透過詳細調查台灣人口分佈統計和分析與預測市場多元拓展了未開發市場之潛力。透過本研究的調查設立了目標且發展了公司相關的策略。本論文將重心放在透過潛在的方法和工具去試驗上述的市場。許個案失敗的案例都是因為導入過於簡單而證據性不足的分析工具像是SWOT分析(優勢、劣勢、機會、威脅)。不過,研究者身為一個居住在台灣的外國人基本上已經提供了這樣的商業模式一個利基且已經在市場上為先進者,所以,這些已經成為本研究的利基。在其他部分對於延伸的研究,額外的資料搜集是必要的,所以基於上述理由,這個商業企劃大部分的著墨都在於說明細節的樣本和解釋潛在客戶的文化需求。針對這樣的企劃案,兩百個有效的樣本被搜集且導入分析。
整個商業計劃亦討論了公司對於文化適應的影響,另外,亦發展了服務型態和市場策略。最後的部分,本研究從財務的角度更近一步討論公司治理和整體狀況。
Abstract
Living in Taiwan is a start up company operating in Taiwan and focusing on providing assistance to foreign nationals. The company offers broad range of services with the goal of helping foreign nationals with acculturation. Services range from providing assistance with basic tasks to non Chinese speakers to dealing with legal issues. One of the primary areas of focus is housing as it plays an important part in cultural integration of foreign nationals into local society.
This business plan explores the marketing potential through demographics of Taiwan as well as detailed survey and creates future prediction and analyzes the market from various points of view. Based on the conducted research, goals and objectives are set and company strategy developed. Large emphasis is put on exploring the possibilities with the help of different methods and tools. Many companies often fail to perform throughout investigation as they satisfy themselves with brief analysis such as SWOT (Strengths, Weaknesses, Opportunities, Threats). However Living in Taiwan believes that in order to gain advantage and succeed in the market, it is necessary to reserve additionally resources for extensive research, therefore major part of the business plan is devoted towards detailed data breakdown and explanation of the cultural needs of potential clients. For such purposes, extensive survey with 200 responses was conducted and analyzed.
Company’s impact on acculturation is discussed throughout the business plan, furthermore, service presentation and marketing strategies are developed. Way of company management is described in the organizational summary and lastly, the financial aspects are examined.
目次 Table of Contents
1. Executive Summary 1
2. Acculturation 5
2.1 Cultural clash 6
2.2 Culture of Taiwan 7
3. Company Overview 9
3.1 Mission Statement 11
3.2 Goals and Objectives 12
3.3 Vision Statement 13
4. Services 15
4.1 Services Offered 15
4.2 Service Presentation 19
5. Market Analysis 24
5.1 Market Summary 25
5.1.1 Market Size and Demographics 25
5.1.2 Market Potential 28
5.1.3 Approaching customer 332
5.1.4 Survey 33
6. Industry Analysis 54
6.1 Real Estate Market 54
6.2 Travel agencies 56
6.3 Competition 57
6.2.1 Identification of Competitors 58
6.3.2 Competitive Advantage 59
7. Management Summary 62
7.1 System dynamics approach 62
7.1.1 Mental Model 64
7.2 Marketing Plan 65
7.2.1 SWOT Analysis 65
7.2.3 STP Analysis 70
8. Organizational Summary 76
8.1 Company structure 76
8.1.1 Ownership 77
8.1.2 Personnel Team 77
8.1.3 External resources 78
8.1.4 Human Resource Management 79
9. Financial Aspects 83
9.1 Financial Requirements 83
9.1.1 Start-up Summary 83
9.2 Financial Forecast 84
10. Conclusion 85
11. References 88
12. Curriculum Vitae 93
參考文獻 References
1.BARRETT, Christopher B. Market Analysis Methods:: Are Our Enriched Toolkits Well Suited to Enlivened Markets?, Oxford University, 1996, Retrieved 2017-04-21, Available at: http://www.jstor.org/stable/1243313?seq=1#fndtn-page_scan_tab_contents
2.BERRY, John W. Immigration, Acculturation, and Adaptation. Applied Psychology [online]. 1997, 46(1), 5-34 Retrieved 2017-06-17] DOI: 10.1111/j.1464-0597.1997.tb01087.x. ISSN 0269-994x. Available at: http://doi.wiley.com/10.1111/j.1464-0597.1997.tb01087.x
3.Bowen, B. E., & Radhakrishna, R. B. (1991). Job satisfaction of agricultural education faculty: A constant phenomena. Journal of Agricultural Education, Page 2, 32 (2). 16-22, Retrieved 2017-04-13.
4.BUREŠ, Vladimír. Systémové myšlení pro manažery. Praha: Professional Publishing, 2011., Page 39, Retrieved 2017-04-16, ISBN 978-80-7431-037-9.
5.Cook, Kenneth J. (1995) The AMA Complete Guide to Strategic Planning for Small Business. American Marketing Association, Page 62, Retrieved 2017-05-21,
6.DYER, Jeffrey H. Does Governance Matter? Keiretsu Alliances and Asset Specificity as Sources of Japanese Competitive Advantage. Organization Science [online]. 1996, 7(6), 649-666 Retrieved 2017-05-09. DOI: 10.1287/orsc.7.6.649. ISSN 1047-7039. Available at: http://pubsonline.informs.org/doi/abs/10.1287/orsc.7.6.649
7.FALLON, Nicole. SWOT Analysis: What It Is and When to Use It. Business News Daily [online]. 2017, Page 2 Retrieved 2017-05-01, Available at: http://www.businessnewsdaily.com/4245-swot-analysis.html
8."Foreign Residents - by Nationality". National Immigration Agency, Ministry of the Interior. 2015-06-29, Page 1, Republic of China (Taiwan), Retrieved 2017-04-19
9.Foreign Residents - by Nationality, 外僑居留-按國籍別, 03/03/2017, Ministry of Immigration Republic of China (Taiwan) 移民事務組, Page 1, Republic of China (Taiwan), Retrieved 2017-04-22
10.FORRESTER, Jay W. © 2010 Jay W. Forrester, System Dynamics: the Foundation Under Systems Thinking, Sloan School of Management Massachusetts Institute of Technology, Cambridge, [online]. 2010, Page 1 (4) Retrieved. 2017-05-1, Available at: http://static.clexchange.org/ftp/documents/system-dynamics/SD2011-01SDFoundationunderST.pdf
11.FORRESTER, Jay W. Designing the Future, Universidad de Sevilla, Spain [online]. 1998, , 11, Retrieved 2017-05-2, Available at: http://static.clexchange.org/ftp/documents/whyk12sd/Y_1999-03DesigningTheFuture.pdf
12.HULTS, Brian. Why HR Really Does Add Value. Harvard Business Review [online]. 2011, Retrieved 2017-04-23, Available at: https://hbr.org/2011/12/why-hr-really-does-add-value
13."International Licensing". 7-Eleven. 1 January 2009. [online], https://web.archive.org/web/20080731072739/http://www.7-eleven.com/AboutUs/InternationalLicensing/tabid/115/Default.aspx, Retrieved 2017-06-17.
14.Jensen C. Michael, FOUNDATIONS OF ORGANIZATIONAL STRATEGY, Harvard University Press, 1998 CONTRACT ECONOMICS, Page 28, 29 pp. 251-274, Retrieved 2017-05-14, Lars Werin and Hans Wijkander, eds., Blackwell, Oxford, 1992 Journal Of Applied Corporate Finance, Vol. 8, No. 2, Summer 1995
15.KANNAN, Vijay R. Strategic management in the 21st century. Santa Barbara, Calif.: Praeger, Retrieved 2017-06-03. c2013. ISBN 9780313397424.
16.KLINEBERG, Otto. International educational exchange: The problem of evaluation. American Psychologist [online]. 1981, 36(2), 192-199, Retrieved. 2017-06-18, DOI: 10.1037/0003-066X.36.2.192. ISSN 0003-066x. Available at: http://content.apa.org/journals/amp/36/2/192
17.Kramer, Eric Mark (2012). "Dimensional accrual and dissociation: An introduction". In Grace, J. Comparative Cultures and Civilizations. 3. Cresskill, NJ: Hampton., Retrieved 2017-06-18
18.Lucas, J. R. (1998). Anatomy of a vision statement. Management Review, 87(2), 22-26. Retrieved 2017-04-18 Available at: https://search.proquest.com/docview/206687694?accountid=12698
19.LUCIA, Anntoinette D. a Richard LEPSINGER. The art and science of competency models: pinpointing critical success factors in organizations. San Francisco, Calif.: Jossey-Bass/Pfeiffer, c1999., Page 1, Retrieved 2017-04-24. ISBN 0-7879-4602-8.
20.LU, Weisheng. Improved SWOT Approach for Conducting Strategic Planning in the Construction Industry. Journal of Construction Engineering and Management [online]. 2010, Page 3 (136), 1317-1328, Retrieved 2017-05-4. DOI: 10.1061/(ASCE)CO.1943-7862.0000240. ISSN 0733-9364. Available at: http://ascelibrary.org/doi/10.1061/(ASCE)CO.1943-7862.0000240
21.MILDEOVÁ, Stanislava a Viktor VOJTKO. Systémová dynamika. Vyd. 1. Praha: Oeconomica, Retrieved 2017-04-26, 2003, 120 s. ISBN 80-245- 0626-2.
22.Non-citizen Students in Universities, Colleges and Junior Colleges, 03/03/2017, Ministry of Education Republic of China (Taiwan), Page 1, Republic of China (Taiwan), Retrieved 2017-04-21
23.Reid, T.R. (2008). "FRONTLINE: Sick Around the World". Public Broadcasting Service. Retrieved 2017-06-17.
24.SWAGLER, LaRae M. The Effects of Personality and Acculturation on the Adjustment of North American Sojourners in Taiwan. Journal of Counseling Psychology [online]. 2005, 10, Retrieved 2017-06-18, ISSN-0022-0167. Available at: https://eric.ed.gov/?id=EJ734364
25.TRACEY, William R. Human resources management & development handbook. 2nd ed. New York: AMACOM, c1994., Page 18-24, Retrieved 2017-04-22, ISBN 0814401163.
26.UNDERWOOD, Anne a Jerry ADLER. When Cultures Clash: A growing medical challenge: doctors and patients often can't communicate. NEWSWEEK [online]. 2005, Page 1-2, Retrived 2017-06-18, Available at: http://www.newsweek.com/id/51836
27.VALENTIN, E. K. Swot Analysis from a Resource-Based View. Journal of Marketing Theory and Practice [online]. 2015, Page 2, 54-69, Retrieved 2017-05-02. DOI: 10.1080/10696679.2001.11501891. ISSN 1069-6679. Available at: http://www.tandfonline.com/doi/full/10.1080/10696679.2001.11501891
28.Wright, T. A.; Cropanzano, R. (2000). "Psychological well-being and job satisfaction as predictors of job performance". Journal of Occupational Health Psychology., Page 86, 5 (1): 84–94., Retrieved 2017-05-24 doi:10.1037/1076-8998.5.1.84. PMID 10658888.
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:自定論文開放時間 user define
開放時間 Available:
校內 Campus: 已公開 available
校外 Off-campus: 已公開 available


紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 已公開 available

QR Code