自1979年改革開放後，中國經濟歷經鉅幅成長，時至34多年後的今天, 仍能保有7.5%的GDP成長率. 在此同時，自1996年以後(除少數年度), 台灣經濟則呈現緩慢成長甚至倒退的現象。伴隨著兩岸經濟關係越發緊密 (2005年同時加入WTO，2008年 底開放直航，2010年簽訂「海峽兩岸經濟合作架構協議」)，吸引了越來越多的人才，投身中國職場。然而，並非人人都發展成功。
先前研究多著重於研究跨國公司的外派員工，而本文則透過研究自行前往的工作者，檢視發展成功的關鍵因素。研究範圍從出發動機，赴職前的準備，到職後的跨文化適應、及家庭因素的影響，而造成持續在中國發展的關鍵為何。
將訪談資料分析與探討之後，本研究的六項命題摘要如下：
命題一：認知到台灣發展的停滯以及中國市場的發展迅速，此動機對於台幹在中國發展成功有顯著的影響。
命題二：了解中國的環境、生活以及工作狀態，有良好的心理建設，對於在中國發展有顯著的影響。
命題三：前往中國的首家企業選擇，對於在中國發展並無顯著的影響。
命題四：積極主動或有海外經驗加強適應文化落差帶來的衝擊，顯著影響在中國發展的成功。
命題五：企業屬性對於發展成功關鍵，並無顯著的影響。
命題六：家庭因素對於中國發展成功，有著極為顯著的關鍵影響。

Since the Chinese Economic reforms started in 1979, China has experienced tremendous growth and still maintains a 7.5% GDP growth rate after 34 years. Meanwhile, since 1996 (except for few years), Taiwan’s economy growth has slowed down and sometimes even fell to negative territories. Accompanied by the two economies getting closer (Both joining WTO in 2005, direct flights/ships in 2008, signing ECFA in 2012), more and more people chose to work in China. Most related studies focus on the corporate expatriates, but this study is focus on self-initiated expatriates leaving their homeland and working in China. However, not everyone is successful.
Previous researches mostly focused on the expatriates sent by multinational corporations. This research intends to focus on Taiwanese self-initiated expatriates to examine the Key Success Factors (KSF). The research scope ranges from the motivation and pre-job preparations to cultural adaptation, and family factors. And, what makes them decide to stay.
To achieve the goals of the research, in-depth interviews were conducted to collect data. After qualitative analysis on such data, we have concluded the following:
1.“Recognizing the relative economic growth rates of Taiwan and China” has a significant influence on the success of the expatriates.
2.“Recognizing the Chinese living and work environments and getting mentally prepared” have significant influences on the on the success of the expatriates.
3.“The first company to work for to China” has no significant influence on the success of the expatriates.
4.“Proactively adapting to cultural differences and having prior overseas work experience” has significant influences on the success of the expatriates.
5.“The nature of the business he/she works for” has no significant influence on the success of the expatriates.
6.“Family factors” have significant influences on the success of the expatriates.

目 錄
論文審定書 i
誌 謝 ii
摘 要 iii
Abstract iv
目 錄 vi
圖 次 viii
表 次 vi
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 4
第四節 研究流程 6
第二章 文獻探討 8
第一節 跨文化適應 8
第二節 家庭因素 16
第三章 研究方法 19
第一節 個案研究法 19
第二節 研究架構 21
第三節 研究設計與資料收集及方式 22
第四章 個案綜合分析與命題 26
第一節 前往中國動機 26
第二節 前往中國的準備 30
第三節 跨文化適應 34
第四節 企業屬性 39
第五節 家庭因素 42
第五章 結論與建議 44
第一節 研究結論 44
第二節 研究架構的修正 49
第三節 研究限制 50
第四節 研究建議 51
參考文獻 53

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