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博碩士論文 etd-0808105-151732 詳細資訊
Title page for etd-0808105-151732
論文名稱
Title
電子媒體人力精簡方式對員工影響之探討
The research of orangaztion downsizing porgrams on the staff in the filed electronic media
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
87
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2004-07-11
繳交日期
Date of Submission
2005-08-08
關鍵字
Keywords
電子媒體、員工留任態度、資訊不對稱、人力精簡
reductions in personnel, asymmertric, electronic media, employee's attitude to stay
統計
Statistics
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中文摘要
本研究旨在探討電子媒體人力精簡之方式對員工之影響層面。台灣的電子媒體過去只有台視、中視、華視等「老三台」,隨著民國八十二年有線電視法通過,有線電視頻道開始加入市場,並且如雨後春筍般蓬勃發展。此外,民國八十六年第四家無線電視台─民視正式加入市場,國內的媒體生態出現重大變革,「老三台」優勢不在,新興有線電視媒體取而代之。在自由競爭市場機制下,最近三、四年來,媒體更出現一場腥風血雨的角力,體質好的媒體尚能維持一定的市場佔有率,營運屢創佳績,而體質不好的,加上營運策略偏差的媒體則紛紛出現虧損的窘況,其中老三台的情況尤其嚴重。而有線電視方面,除了三立、TVBS、東森、八大等還能維持榮景之外,其他如中天、年代、非凡、超視、環球等電視台的營運也都出現赤字,由上述可見電子媒體在經營管理上重新再思考,而在系統上組織精簡勢在必行。
本研究以經歷過組織人力精簡的電子媒體記者為對象,深入訪談記者在整個組織人力精簡計畫上之認知,參與度、組織認同及留任意願等態度、行為之影響,以尋求組織人力精減最佳方式。其結果如下:
(1) 電子媒體組織人力精簡方式與員工的行為態度有相當影響性,採自願離退方式,雖然短期內很難一下子達到人力精簡目標,但是員工比較不會出現離職傾向。相對的,如果採用強迫或半強迫模式,員工態度行為將嚴重受創,出現得過且過的心態,甚至出現嚴重的離職潮。
(2) 電子媒體組織人力精簡,往往因為資訊不對稱,導致員工態度、行為因為年齡、資歷、位階之不同,而出現差異性,亦即年齡較高、資歷較深及位階較高之員工,因為資訊管道較暢通,態度、行為受影響程度大大降低,也較少出現離潮;相對的,年齡低、資淺及基層員之員工,因為資訊管道較缺,一旦遇到人力精簡,就人心惶惶,離職潮隨即伴隨而來。
(3)電子媒體組織實施人力精簡方案,事前有週延的規劃,決策過程能充分告知,讓員工參與,也能與員工充分的溝通,員工會增加留任意願,降低離職傾向。
(4)電子媒體從業人員對組織認同感愈強者,在組織人力精簡後留任意願愈強,相對的,對組織認同感愈低者,離職傾向愈強。
Abstract
This research aims to study the effects of organization downsizing programs on the staff in the field of electronic media. There used to be only three television networks in Taiwan, which were TTV, CTV, and CTS. Followed by the approval of the Cable Television Law in 1993, cable TV providers began to enter the market and sprout like mushrooms. A point worth noting is that Taiwan's fourth terrestrial TV station, FTV, officially founded and joined the market in 1997. Significant changes were then brought to Taiwan’s media landscape. The advantages of the three original TV networks were disappearing and taken by the newly emerged cable TV stations. Thanks to the free market mechanism, the competition among news media has become even more and more intense over the last three or four years. A medium which has strong constitution appears to have better performance and is able to maintain certain market share; while those have weak constitutions would often suffer losses in business, in which the most serious are the three original terrestrial TV stations. It makes no exception for cable TV networks, either. Deficit occurs in many cable TV stations, such as CTI, ERA, USTV, STV and Global TV, whereas SET, TVBS, ETTV, and GTV could still obtain profits. The above factors show that downsizing in the field of electronic media must be carried out.
The subjects of this research were a group of TV news reporters who have gone through organization downsizing. Interviews were designed to discover the reporters’ perception, involvement, organizational identity and intention to continue in office in search of the best downsizing model. The results are as follows:

(1) Downsizing programs have certain impact on staff. Organizations which encourage voluntary demission or retirement might hardly achieve its goal of downsizing in a short while, but survivors would relatively tend to be less likely to resign from office. On the contrary, when compulsory or semi-compulsory methods are used, survivors would be devastated or even muddle along. Such situation might even cause lots of survivors to quit.
(2) Thetrimming of personal in electronic media, areusually due to unbalance of information, causing current employee’s varies in working behavior and
attitude, cause by age, experience and rank difference. It means that because of freer flow of information, employees that are higher age, more experience, and higher rank, are less affected in behavior and attitude, and more stable. On the other hand, employees that are lower age, less experience and work in the basic level, because of the lack of information, when personal trimming begins, they
become more anxious and start quitting.
(3)Having a comprehensive scheme, informing and making the employees involved in the whole decision making process, as well as engaging in appropriate dialogue would all increase the willingness of survivors to continue in office and weaken their tendency to resign.

(4)Employees who agree with their organization's values and feel a strong sense of connection with their organization tend to be less likely to quit; while others would have stronger inclination to resign.
目次 Table of Contents
摘要---------------------------------------------------------Ⅱ
第一章 緒論------------------------------------------------1
第一節 研究目的----------------------------------4
第二節 待答問題----------------------------------4
第二章 文獻探討--------------------------------------------6
第一節 組織人力精減之定義-----------------------6
一、 組織人力精減之原因---------------------7
二、 組織人力精減之類型---------------------9
三、 人力精減特徵----------------------------14
第二節 人力精減對留任員工態度行為反應之影響--16
第三節 資訊不對稱--------------------------------26
第三章 研究方法 -------------------------------------------28
第一節 研究流程-----------------------------------28
第二節 研究方法-----------------------------------29
一、 研究對象-------------------------------29
二、 訪談題目-------------------------------30
三、 研究範圍-------------------------------30
第四章 資料分析--------------------------------------------30
一、 人力精簡方式--------------------------30
二、 人力精簡方式對員工之影響------------35
第五章 結論-------------------------------------------------42
第一節 研究結果------------------------------------42
第二節 研究建議------------------------------------45
第三節 研究貢獻------------------------------------46
參考資料----------------------------------------------------47
一、 中文部分---------------------------------47
二、 英文部分---------------------------------48
附件---------------------------------------------------------52
訪談---------------------------------------------------------52
訪談後記----------------------------------------------------77
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