娛樂是每個人都有的需求之一，而且當你可以和同事，朋友和家人一起度過時光，玩一些令人興奮的活動。雷射射擊是針對尋找新型娛樂的小群體的體育社交遊戲。台灣高雄整年的氣候較於炎熱，常常讓人卻步於到戶外活動。雷射槍射擊競技場宗旨是將新形態的室內活動帶入安全環境，供所有年齡階層的人們遊玩。該業務計劃的目的是分析和評估在台灣高雄啟動雷射射擊遊戲設施的可行性。此商業計劃書研究結果，證明此計劃是可行且可以執行的。

Entertainment is one of the needs everyone has, moreover when you can spend time with coworkers, friends and family, having fun by doing some exciting activity. Laser tag is sport social game for small groups of people who are looking for new types of entertainment. Most of the year the climate in Kaohsiung, Taiwan is too hot and prevents outdoor activities. Laser Tag Arena aims to bring new form of indoor activity in safe environment and to be available for people all genres and all ages. The purpose of this business plan is to analyze and evaluate feasibility of launching laser tag gaming facility in Kaohsiung, Taiwan. The result of research is that the business plan is feasible and it’s possible to execute it.

Thesis Approval Sheet i
Acknowledgement ii
摘要 iii
Abstract iv
Table of Contents v
List of Figures vii
List of Tables viii
1. Executive Summary 1
2. Company Overview 3
2.1 Mission Statement 4
2.2 Goals and Objectives 4
2.3 Vision Statement 4
3. Products and Services 5
3.1 Equipment Supplier 6
3.2 The Arena 7
3.3 The Vest 11
3.4 The Gun 11
3.5 Game types 12
3.6 Lobby area, other services 14
4. Market Analysis 15
4.1 Market Summary 15
4.2 Target Market 15
4.3 Macroeconomic Factors 16
4.3.1 GDP Growth Rate 16
4.3.2 Unemployment Rate 17
4.3.3 Household Disposable Income 18
4.3.4 Demographics 19
4.4 Competition 20
5. Management and Marketing 21
5.1 Brand management 21
5.2 Clients 22
5.3 Marketing plan 23
5.3.1 Initial entry to the market 23
5.3.2 Attracting new customers 24
5.3.3 Retaining customers 24
5.3.4 Game Packages 26
5.4 Marketing Mix 4 P’s 28
5.5 SWOT Analysis 30
5.6 Porter’s five forces analysis 31
6. Operational Plan 33
6.1 Operational Plan Summary 33
6.2 Daily operations 33
6.2.1 Reception 34
6.2.2 Games Management 34
6.2.3 Lobby Area Management 35
7. Management and Organization 36
7.1 Ownership Structure 36
7.2 The Management Team 36
7.3 Personnel Plan 37
7.4 External Resources 37
8. Financial Plan 38
8.1 Plan summary 38
8.2 Total Expenses 38
8.3 Break-even analysis 40
8.4 Sales Forecast 42
8.5 Cash Flow Projection 44
9. Conclusions & Recommendations 47
9.1 Key to success 47
9.2 Capital needs 47
9.3 Future opportunities 47
10. References 48
Appendices 50

1. Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt. The Ernst & Young Business Plan Guide. (2007)
2. Number of Villages, Neighborhoods, Households and Resident Population, (http://sowf.moi.gov.tw/stat/month/m1-01.xls), MOI Statistical Information Service. Retrieved online 14th May 2017.
3. The Marketing Mix (http://marketingmix.co.uk/4ps-marketing/), Retrieved online 7th May 2017.
4. National Statistics Taiwan – Principal Figures, (https://eng.stat.gov.tw/ct.asp?xItem=37408&CtNode=5347&mp=5) Retrieved online in 7th May 2017.
5. Winning with a Standalone Laser Tag Center - Delta Strike Whitepaper, (https://www.deltastrike.com/) Retrieved online 7th May 2017
6. Delta Strike – Laser Tag Brochure, (https://www.deltastrike.com/) Retrieved online 7th May 2017
7. Central Bank of the Republic of China (Taiwan) – Financial Stability Report, (http://www.cbc.gov.tw/public/Attachment/611915571671.pdf) Retrieved online 6th May 2017
8. Current receipts and disposable income, (http://win.dgbas.gov.tw/fies/e11.asp?year=104) Retrieved online 6th May 2017
9. Six success factors to winning laser tag business Whitepaper, (https://www.deltastrike.com/) Retrieved online 7th May 2017
10. Standing out in the crowd – laser tag in theme parks Whitepaper, (https://www.deltastrike.com/) Retrieved online 7th May 2017
11. The Impact of repacking the games on catchment area and income, (https://www.deltastrike.com/) Retrieved online 7th May 2017
12. An insider’s guide to create winning laser tag center, (https://www.deltastrike.com/) Retrieved online 7th May 2017