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博碩士論文 etd-0810113-023108 詳細資訊
Title page for etd-0810113-023108
論文名稱
Title
企業綠色創新與組織文化對競爭優勢之影響
The impacts of green innovation and organizational culture on competitive advantage
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
72
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2013-06-20
繳交日期
Date of Submission
2013-09-10
關鍵字
Keywords
競爭優勢、組織文化、綠色流程創新、綠色企業、綠色產品創新
green innovation, organizational culture, competitive advantage
統計
Statistics
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The thesis/dissertation has been browsed 5804 times, has been downloaded 2 times.
中文摘要
近年來,環境惡化已成為全人類最關切的議題之一,隨著環境保護與永續發展的意識提高,產品引發的環境衝擊議題更是受到重視,企業也必須藉由快速進行綠化以取得競爭優勢。企業除進行綠色創新的環保措施以回應環境外,更應積極改變企業員工對環保的態度與價值觀與行為模式等組織文化,將綠色企業永續願景傳達給員工,使員工將此一綠色思維,融入日常生活與企業營運中,企業才能永續發展與維持競爭優勢。
過去的觀念是節能減碳、少用能源,目前已演進至思考搶先一步掌握世界趨勢,生產對環境有益又可創造無限商機的綠色商品,只要企業將此觀念融入企業文化,更積極跨入綠色商品領域創造競爭優勢,企業不僅會有更多籌碼,也會搶得更多商機。但企業若只是順意環保法規的要求,改變製造流程與產品設計,並不是真正的綠色公司,唯有將綠色組織文化導入公司文化,落實於員工日常生活與企業營運中,企業才能永續發展與維持競爭優勢。因此本研究推論企業綠色創新對競爭優勢有正向影響,組織文化則對企業綠色創新與競爭優勢間存在顯著影響。
本研究試討論組織文化對企業綠色創新與競爭優勢的影響因素與程度。本研究結果發現,企業綠色產品創新對競爭優勢有正向影響,員工參與的組織文化對企業綠色產品創新有正向影響,而員工參與組織文化、環境責任與協調信任的組織文化也分別對企業綠色流程創新有顯著影響。
Abstract
In recent years, environmental degradation has become one of the issues of greatest concern to all mankind, with the awareness of environmental protection and sustainable development to improve the product's environmental impact issues raised even more attention, companies must also be greened by rapidly gaining competitive advantage. In addition to green innovation enterprise environmental measures in response to environment, but employees should actively change attitudes and environmental values and behavior patterns such as organizational culture, the green corporate sustainability vision communicated to employees, and make this a green thinking, into daily life and business operations, companies can maintain their competitive advantage and sustainable development.
In the past the idea that carbon reduction, use less energy, has now evolved to grasp the thinking one step ahead of trends in the world, producing good for the environment but also create opportunities for green products, as long as companies use this concept into the corporate culture, more actively into the green commodity areas create a competitive advantage, companies not only have more chips will grab more business opportunities. However, if the enterprise is only Shun Yi environmental regulations, changes in manufacturing processes and product design, not really green company, only the green tissue culture into corporate culture, implement in their everyday lives and business operations, sustainability and entrepreneurial talent sustain competitive advantage. We hypothesized corporate green innovation has a positive influence on competitive advantage, organizational culture is the enterprise green innovation and competitive advantage exists between a significant impact.
Discuss this study organizational culture of the enterprise green innovation and competitive advantage and extent of influencing factors. The study found that corporate green product innovation has a positive impact on competitive advantage, employee participation in organizational culture of the enterprise green product innovation has a positive impact, and employees involved in organizing cultural, environmental responsibility and coordination of the organizational culture of trust were also the enterprise green process innovation has a significant impact.
目次 Table of Contents
摘要 i
Abstract ii
目錄 iv
圖目次 vi
表目次 vii
第一章、緒論 1
第一節、研究背景與動機 1
第二節、研究目的 3
第三節、研究流程 4
第二章、文獻探討 6
第一節、綠色創新 6
第二節、組織文化 9
第三節、綠色企業的競爭優勢 11
第四節、各變數關係之探討 13
第三章、研究方法 16
第一節、研究架構與假設 16
第二節、研究對象 17
第三節、研究變項的定義與問卷衡量 18
第四節、資料收集與分析方法 20
第四章、研究結果與討論 23
第一節、樣本描述 23
第二節、量表信效度分析 24
第三節、Rwg、ICC1、ICC2與相關分析 29
第四節、變數間的調節效果與迴歸分析 41
第五章、結論與建議 51
第一節、研究發現與結論 51
第二節、研究限制 54
第三節、研究建議 54
參考文獻 57
一、中文文獻 57
二、英文文獻 58
附錄:調查問卷 60
參考文獻 References
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