論文使用權限 Thesis access permission：校內校外均不公開 not available
校內 Campus：永不公開 not available
校外 Off-campus：永不公開 not available
The effects of corporate citizenship image and reputation on organizational attractiveness to prospective employees
Number of pages
Date of Exam
Date of Submission
organizational attractiveness, corporate citizenship image, reputation
本論文已被瀏覽 5733 次，被下載 0 次
The thesis/dissertation has been browsed 5733 times, has been downloaded 0 times.
無形的資產對企業來說，最常被提及的就是聲譽以及形象，在企業聲譽的部份；天下雜誌每一年都會定期進行企業聲望的調查，其中包含的評比項目主要經營的績效，聲望的高低影響了企業在大眾心目中的形象；由於經濟的發展，加上企業的國際化腳步，企業在決策上所牽涉的利害團體也越來越廣大，企業在進行決策，尤其是牽涉到公共議題時，思考的深度及廣度將不僅是企業本身的利益，更多的考量例如企業道德、守法性及管理手法都會影響到企業的形象，也就是企業組織需要對所存在的社會負起相當的責任，這就是企業公民的表現(Maignan and Ferrell, 2000)。
The reason why organizations attract potential employees has been studied for a long time, excellent human resources are relatively limit under tight labor market. Therefore businesses compete with each other at recruiting these employees, but only to increase the attractiveness of organization itself ultimately keeping advantage of appeal of talented people.
Talking about organizational attractiveness, corporate reputation and image first come to people’s mind. The reputation index conduct by CommonWealth magazine annually influences corporate reputation and image of the public. As the development of globalization, businesses have to concern more while making an important decision.Such as ethical, legal and discretionary concerns, so called corporate citizenship.
This study is intended to find relationship between corporate citizenship image, reputation and organizational attractiveness. 19 businesses are selected out form CommonWealth magazine 2006 corporate citizenship survey, 340 graduating master or bachelor students as responds. Results show that corporate citizenship image positively influence organizational attractiveness and there is a significance between high and low corporate citizenship image groups in reputation and organizational attractiveness.
目次 Table of Contents
Chapter One Introduction 1
1.1 Research background 1
1.2 Problem statement 5
1.3 Research Questions 6
Chapter Two Literature Review 7
2.1 Corporate Citizenship 8
2.2 Reputation 12
2.3 Organizational Attractiveness 16
2-4 Relationship between corporate citizenship and reputation 18
2.5 Relationship between reputation and Organizational Attractiveness 21
2.6 Relationship between corporate citizenship image and organizational attractiveness 23
Chapter Three Methodology 26
3.1 Study Framework 26
3.2 Hypothesis 26
3.3 Operational Definitions and Measures 27
3.4 Control variables 32
3.5 Selection of objective companies 33
3.6 Data analysis 33
3.7 Sample and Demographic Variable Analysis 35
Chapter Four Results 37
4.1 Correlation analysis 37
4.2 Role of reputation and corporate citizenship effects on organizational attractiveness 38
4.3 Control variables effects on corporate citizenship and organizational attractiveness 40
4.4 Differences on reputation and corporate citizenship groups on organizational attractiveness 41
4.5 Demographic profile and industries analysis on organizational attractiveness 43
Chapter Five Conclusions 45
5.1 Discussions 45
5.2 Practical Implications 47
5.3 Limitations 49
5.4 Suggestions for future study 50
Appendix I 57
Appendix II 58
Appendix III 59
Appendix IV 61
Ackerman, R. W. and R. A. Bauer (1976), The Social Challenge to Business (Reston Publishing, Reston, VA).
Adler, P. S., & Kwon, S.-W. (2002).”Social capital: Prospects for a new concept”. Academy of Management Review, 27: 17–40.
Altman, B. W., & Vidaver-Cohen, D. (2000) “Corporate citizenship and the new millennium”, Business and Society Review, 105: 1–7.
Barich, H. and Kotler, P. (1991), “A framework for marketing image management”, Sloan Management Review, Winter, pp. 94-104.
Barber, A. E. (1998), Recruiting employees: Individual and organizational perspectives,Thousand Oak, CA: Sage.
Barber, A.E., Wesson, M.J., Roberson, Q.M.,& Taylor, M.S. (1999) “A tale of two job markets: Qrganizational size and its effects on hiring practices and job search behavior”, Personal Psychology, 52: 841-867
Belt, J. A., and Paolillo, J. G. P. (1982), ”The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisement”, Journal of Management , Vol.8, PP.105-112.
Clarkson, M. B. E.: (1995), “A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance”, Academy of Management Review 20(1), 92–117.
Carroll, A. B.: (1979), “A Three-Dimensional Conceptual Model of Corporate Performance”, Academy of Management Review 4(4), 497–505.
Carroll, A. B. (1991). ‘The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders’. Business Horizons, 34, 39–48.
Carroll A.B.:(1998),” The Four Faces of Corporate Citizenship”, Business and Society Review 100/101: 1–7
Contractor, F. J. (2000). “Valuing corporate knowledge and intangible assets: Some general principles”. Knowledge and Process Management, 7: 242–255.
Donaldson, T. and L. E. Preston: 1995, “The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications”, Academy of Management Review 20(1), 65–91.
Dowling, G.R. (1993), “Developing your company image into a corporate asset”, Long Range Planning, Vol. 26 No. 2, pp. 101-9.
Dutton, J.E., Dukerich, J.M. and Harquail, C.V. (1994), “Organization images and member identification”, Administrative Science Quarterly, No. 39, pp. 239-63.
Dimaggio, P. J. & Powell, W. W.(1983)” the iron cage revisited. Institutional isomorphism and collective rationality in organizational fields” American Sociological Review, 48. 147-160.
Dowling, G.: 2001, Creating Corporate Reputations (Oxford University Press, Oxford).
Etzioni, A. (1988). “The moral dimension: Toward a new economics”. New York: Free Press.
Fukuyama, F. (1995). “Trust: The social virtues and the creation of prosperity”. New York: Free Press.
Frederick, W. C. (1998). “Creatures, Corporations, Communities, Chaos, Complexity: A Naturological View of Corporate Social Role”, Business and Society, 37(4), pp. 358–389.
Freeman, R.E. (1984). Strategic Management: A Stakeholder Approach. Boston: Pitman.
Fombrun,C., Shnley,M. (1990).“What’s in a name? Reputation building and corporate strategy”. Academy of Management Journal, 33,233-258.
Fombrun, C. J. (1996). “Reputation: Realizing value from the corporate image”, Boston: Harvard Business School Press.
Fombrun, C. J. (1997). “Three elements of corporate citizenship: Ethics, social benefit, and profitability”, Corporate citizenship: Doing business in the public eye: 27–42. San Francisco; New Lexington Press.
Fombrun, C. J., Gardberg, N. A., & Barnett, M. L. 2000. “Opportunity platforms and safety nets: Corporate citizenship and reputational risk”, Business and Society Review, 105: 85–106.
Fombrun, C. J, Gardberg, N. A(2006), “CORPORATE CITIZENSHIP: CREATING INTANGIBLE ASSETS ACROSS INSTITUTIONAL ENVIRONMENTS”. Academy of Management Review, Vol. 31, No. 2, 329–346.
Gatewood, R. D., Gowan, M. A., & Lautenschlager, G. J. (1993). “Corporate image, recruitment image, and initial job choice decisions”. Academy of Management Journal, 36, 414-427.
Godfrey, P. C. (2005). “The relationship between corporate philanthropy and shareholder wealth: A risk management perspective”. Academy of Management Review, 30: 777–798.
Habisch, A., Meister, H. P., & Schmidpeter, R. (Eds.). (2001). Corporate citizenship as investing in social capital. Berlin: Logos.
Herman, R. E. & Gioia, J. L. (2000). “How to become an employer of choice”. Winchester, Virginia: Oakhill Press.
Hymer, S. H. 1976. The international operations of national firms: A study of direct foreign investment. Cambridge, MA: MIT Press.
Jurgensen, C. E. (1978). Job preference: “What makes a job good or bad”. Journal of Applied Psychology, 46(3), 267-276.
Jeurissen, R.(2004)”Institutional Conditions of CorporateCitizenship”, Journal of Business Ethics 53: 87–96.
Levitt, T. (1965), “Industrial Purchasing Behavior: A Study of Communications Effects, Division of Research”, Harvard Business School, Boston, MA.
Mason, E. S. (1960). The Corporation in Modern Society. Harvard University Press, Cambridge, MA.
Mason, C.J. (1993), “What image do you project?”, Management Review, No. 82, November, pp. 10-16.
Matten D. Crane A.(2005) ” NOTE CORPORATE CITIZENSHIP: TOWARD AN EXTENDED THEORETICAL CONCEPTUALIZATION ”, Academy of Management Review, Vol. 30, No. 1, 166–179.
Matten, D., A. Crane and W. Chapple (2003), “Behind the Mask: Revealing the True Face of Corporate Citizenship”, Journal of Business Ethics 45(1), 109–120.
McWilliams, A., & Siegel, D. (2000), ”Corporate social responsibility and financial performance: Correlation or misspecification?” Strategic Management Journal, 21: 603–609.
Morrison, J.(2003) “Corporate Citizenship: More than a Metaphor?” Journal of Corporate Citizenship 10, 89–102.
Maignan I.and Ferrell O. C. (2000) “Measuring Corporate Citizenship in Two Countries: The Case of the United States and France”, Journal of Business Ethics 23: 283–297
Markham, V. (1972) “Planning The Corporate Reputation.” London: George Allen & Unwin.
Preston, L. and D. O’Bannon (1997) “The Corporate Social-Financial Performance Relationship: A Typology and Analysis”, Business and Society, 36, pp. 419–434.
Pinkston, T. S. and A. B. Carroll (1994) “Corporate Citizenship Perspectives and Foreign Direct Investment in The US”, Journal of Business Ethics, 13, pp. 157–169.
Robert, P.W. and Dowling, G.R. (1997) “The value of a firm’s corporate reputation: how reputation helps and sustain superior profitability”. Corporate Reputation Review, 1(1/2), 72–76.
Robin, D. P. and E. R. Reidenbach (1987) “Social Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application”, Journal of Marketing, 51, pp. 44–58.
Rosa Chun (2005) “Corporate reputation: Meaning and measurement”, International Journal of Management Reviews Volume 7 Issue 2 pp. 91–109
Rokeach, M.: (1973) The Nature of Human Values (Free Press, New York).
Rynes, S. L. (1991) “Recruitment, job choice, and post-hire consequences: A call for new research direction”. In M. D. Dunnette & L. M. Hough (Eds.), Handbook of industrial and organizational psychology (2nd ed.), 2, 399-444.
Rynes, S. L., Schwab, D. P., & Heneman, H. G. (1983) “The role of pay and market pay variability in job application decisions”. Organizational Behavior and Human Performance, 31, 353-364.
Sethi, S. P. (1979) “A Conceptual Framework for Environmental Analysis of Social Issues and Evaluation of Business Response Patterns”, Academy of Management Review 4(1), 63–74.
Spence, A.M. (1974), “Market Signaling: Informational Transfer in Hiring and Related Screening Procedures”, Harvard University Press, Cambridge, MA.
Stanwick, S. D. and P. A. Stanwick (1998). “Corporate social Responsiveness: An Empirical Examination Using the Environmental Disclosure Index”, International Journal of Commerce and Management, 8(3/4), pp. 26–40.
Strand, R. (1983). “A System Paradigm of Organizational Adaptations to the Social Environment”, Academy of Management Review, 8(1), pp. 90–96.
Singhapakdi, A., K. Kraft, S. J. Vitell and K. Rallapalli (1995). “The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers”, Journal of the Academy of Marketing Science, 23(1), pp. 49–56.
The State of Corporate Citizenship in the U.S.: Business Perspectives in 2005: The Center for Corporate Citizenship at Boston College, U.S. Chamber of Commerce Center for Corporate Citizenship,The Hitachi Foundation
Turban D.B. and Cable D.M. (2003),”Firm reputation and applicant pool Characteristics”,Journal of Organizational Behavior,24, 733–751
Turban D. B., & Greening, D. W. (1996). “Corporate social performance and organizational attractiveness to prospective employees”. Academy of Management Journal, 40, 658-672.
Turban, D. B., & Keon, T. L. (1993). “Organizational attractiveness: An interactionist perspective”. Journal of Applied Psychology, 78, 184-193.
Turban, D. B., Eyring, A. R., & Campion, J. E. (1993) “Job attributes: Preferences compared with reasons given for accepting and rejecting job offers”. Journal of Occupational and Organizational Psychology, 66, 71-81.
Verschoor, C. C. (1998). “A Study of the Link between a Corporation’s Financial Performance and Its Commitment to Ethics”, Journal of Business Ethics, 17(13), pp. 1509–1516.
Vergin, R.C. and Qoronfleh, M.W. (1998). “Corporate reputation and the stock market”. Business Horizon, 41, 19–26.
Weigelt, K. and Camerer, C. (1988). “Reputation and corporate strategy: a review of recent theory and applications”. Strategic Management Journal, 9, 443–454.
Wartick, S. L. and P. L. Cochran: 1985. “The Evolution of the Corporate Social Performance Model”, Academy of Management Review 10(4), 758–769.
Wood, D.: 1991, “Corporate Social Performance Revisited”, Academy of Management Review 16(4), 691–718.
Wood, D. and J. Logsdon (2002) “Business Citizenship: From Individuals to Organizations”, in R. E. Freeman and S. Venkataraman (eds.), Ethics and Entrepreneurship (The Ruffin Series No. 3, Society for Business Ethics, Charlottesville), pp. 59–94.
World Economic Forum’s Global Corporate Citizenship Initiative and The Prince of Wales International Business Leaders Forum (2003). Responding to the Leadership Challenge: Findings of a CEO Survey on Global Corporate Citizenship. Geneva, Switzerland: World Economic Forum.
Waddock, S. (2001). “The multiple bottom lines of corporate citizenship: Social investing, reputation, and responsibility audits”. Business and Society Review, 105: 323–345.
Warhurst, A. (2001). “Corporate citizenship as corporate social investment”. Journal of Corporate Citizenship, 1: 57–73.
Windsor D.(2006).” Corporate Social Responsibility: Three Key Approaches ” .Journal of Management Studies 43:1
Zaheer, S. (1995). “Overcoming the liability of foreignness”. Academy of Management Journal, 38: 341–363.
論文使用權限 Thesis access permission：校內校外均不公開 not available
校內 Campus：永不公開 not available
校外 Off-campus：永不公開 not available
您的 IP(校外) 位址是 126.96.36.199
Your IP address is 188.8.131.52
This thesis will be available to you on Indicate off-campus access is not available.