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博碩士論文 etd-0901104-101226 詳細資訊
Title page for etd-0901104-101226
論文名稱
Title
由路徑依賴理論探討台灣IC封裝新進廠商的競爭策略
A Study on the Competitive Strategies of Taiwan IC Packaging New Entrants Based on Path Dependence Theory
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
101
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2004-07-26
繳交日期
Date of Submission
2004-09-01
關鍵字
Keywords
策略定位、競爭優勢、路徑依賴、競爭策略、IC封裝、創新策略
Path Dependence, Competitive Strategy, Strategic Positioning, Innovative Strategy, Competitive Advantage, IC Packaging
統計
Statistics
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The thesis/dissertation has been browsed 5763 times, has been downloaded 26 times.
中文摘要
台灣電子產業的成功創造了台灣經濟奇蹟,而台灣IC產業的成功是台灣電子產業的典範。晶圓專業代工策略則是台灣IC產業成功的關鍵因素之一。台積電以晶圓專業代工的差異化經營策略,使業績能起死回生並且快速成長為全世界第一大晶圓代工廠,並由於晶圓代工的成功帶動台灣IC產業、更促進包括IC設計、封裝、測試等完整的IC元件產業供應鏈與周邊產業的蓬勃發展,使得台灣在IC產業產生了群聚效應。價值鏈中各個產業間業務互相的拉升與推動,造就了台灣電子業與經濟方面的持續成長。
台灣IC產業長期以高成長率快速的成長,吸引許多廠家進入技術與資金門檻較低的IC封裝業。但由於IC產業景氣循環與供應鏈的長鞭效應現象,封裝廠大多面臨惡劣競爭環境的考驗。為求生存與成長,無不積極採用各種類型的競爭、合作、分工與整合等競爭策略。對於新進廠商而言,若無適當的競爭策略,則必然無法生存與成長。
本研究以路徑依賴理論來探討台灣IC封裝新進廠商的競爭策略,並以過去十家新進廠商的發展歸納出競爭策略與發展路徑的關係,再以個案公司深入訪談驗證本研究所得出的正向發展路徑模式。新進廠商若遵循正向發展路徑模式的競爭策略,公司將可朝正向的路徑發展。本研究結論如下:
一、IC封裝新進廠商採取不同的競爭策略將造成不同的發展路徑。
二、正向發展路徑模式的競爭策略有助於IC封裝新進廠商的正向發展。策略定位有助於集中資源在有利的發展路徑。創新策略可突破路徑限制,改變路徑方向。競爭優勢可使發展路徑進入良性循環。
三、廠商應經常檢視與應變內、外在環境變化對發展路徑的影響,以把握發展方向。
Abstract
Taiwan’s IC foundry has truly emerged as important roles in Taiwan’s electronic industries, whose fast growth has successfully been in the construction of Taiwan’s economic miracle. Through the differentiation strategy, TSMC, the largest and most successful dedicated IC foundry in the world, expands and develops its business from bottom to top. It also has well driven IC industries a Cluster Effect, prosperously fostering the industries in its supply chain, from IC design and manufacturing to packaging and testing, even rapid growth of Taiwan’s personal computer and peripheral industries relatively.
Long-term, increasing growth for IC industries had earned many companies to invest low entry barrier factories - IC packaging that needs lower technical expertise and less capital. However, against semiconductor industrial booming and bust cycles, and the phenomenon known as the Bullwhip Effect in supply chains, most packaging factories have been confronting with the challenges in worse and more competitive environments. Those factories, even the same for the new entrants, actively adopted all different types of competitive, cooperative and integrated strategies, not only for profits but survival.
In this study, based on path dependence theory, the competitive strategies among ten new IC packaging companies were introduced to discuss, examine, and more further verify the linkages between their competitive strategies and developing paths. The conclusion indicates that competitive strategies of positive developing path may offer new entrants a successful, experienced model to copy with.
1.The advancement of Taiwan IC packaging new entrants gave evidence for developing path’s model. That is to say, different competitive strategies will result in different developing paths.
2.The competitive strategies of the positively developing path’s model are helpful for new entrants to develop positively. Strategic positioning helps to concentrate company’s resources onto her beneficial path to develop. Innovative strategies will help to break through the limitations of path and guide the developing path to success. Competitive advantage helps the developing path come into positive cycles.
3.IC packaging companies have to review and react very often to manage their competitive strategies when the developing path is influenced by the variances of inner and outer environments.
目次 Table of Contents
誌謝--------------------------------------------------------------- I
中文摘要---------------------------------------------------------- II
英文摘要--------------------------------------------------------- III
目錄-------------------------------------------------------------- IV
圖目錄------------------------------------------------------------ VI
表目錄---------------------------------------------------------- VIII

第一章 緒論--------------------------------------------------- 1
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