領導在近幾十年已經被研究，其中轉換型領導與魅力型領導為1980 年代後研究的重點。魅力型的領導者具有獨特、勝於與常人，魅力甚至是被視為一種神聖般的來源。研究顯示出，這些魅力的特質無庸至疑的有效影響了跟隨者。然而，就算魅力的這些特質是常人所不能擁有的，組織裡還是從無缺乏成員間彼此相互的喜歡。
此研究欲探討的是喜歡的力量以及它所帶來對組織的影響。存在彼此間相戶喜歡的吸引力和長久以來被研究的魅力，兩者之間的不同之處會從文獻裡以及訪談的內容中被分析。同時，結合了吸引力以及魅力的問卷分析結果也將做為質化訪談的支持。

Leadership has been studies for the recent decades and so have transformation and charismatic leadership. Charismatic leaders are extraordinary, set apart from
common people and somehow seen to have a divine origin. These characteristics can effectively influence the followers as the researches have testified. However, despite of the inaccessibility of reaching those charismatic characteristics, the liking from subordinates or from colleagues is still commonly seen in organizations.
This study is to explore the power of liking and its influence in organizations.
The differences between attraction the power of liking and the long-time studied charisma will be analyzed from literature and interviews. At the same time, the questionnaire composed of charisma and attraction questionnaires is distributed to support and prove the qualitative method.

CHAPTER 1 INTRODUCTION.………………………………………… 1
1.1 Background…………..….……………………………………………………1
1.2 Problem Statement……………....................................................................... 2
1.3 Objectives......................................................................................................... 3
CHAPTER 2 LITERATURE REVIEW…….............................................. 4
2.1 Attraction.........................................................................................................4
2.1.1 Physical Attractiveness…………………….……………………………5
2.1.2 Context (Environmental Factor)………………………...………………6
2.1.3 Reciprocal Interaction..…………………………..……………………8
2.2 Charisma..........................................................................................................15
2.2.1 Weber - Charismatic Authority…………………………………………15
2.2.2 Bass - Transformational Leadership…………………….……………16
2.2.3 Conger & Kanungo - Charismatic Leadership.………...……….………17
CHAPTER 3 METHOD.............................................................................21
3.1 Research Method.............................................................................................21
3.1.1 Qualitative Research…………………………...……………………21
3.1.2 Quantitative Research………………………………….………………22
3.2 Data and Samples............................................................................................22
3.2.1 The Semi-structured Interview…………………………………………22
3.2.2 The Questionnaire………………...………………………………….…26
CHAPTER 4 RESULTS….........................................................................32
4.1 Semi-structured Interview...............................................................................32
4.2 The Questionnaire….......................................................................................44
4.2.1 Descriptive Statistics……….……………….………..…………………44
4.2.2 Correlation………….…………………………………………………46
4.2.3 Factor Analysis………………………………………………….………52
CHAPTER 5 CONCLUSION….................................................................56
5.1 Discussion.......................................................................................................56
5.2 Managerial Implication………………………………….............................59
5.3 Limitations and Future Research…………………………………………….60
REFERENCES............................................................................................62
APPENDIX
Semi-structured Interview Questions....................................................................70
Questionnaire........................................................................................................71

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