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博碩士論文 etd-1005112-122631 詳細資訊
Title page for etd-1005112-122631
論文名稱
Title
想像力的驗證-以民宿經營者為例
The examination of imagination - An example of B&B managers
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
92
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2012-09-24
繳交日期
Date of Submission
2012-10-05
關鍵字
Keywords
想像力、未來想像、夢想、願景、民宿
imagination, future imagination, imagine, vision, B&B
統計
Statistics
本論文已被瀏覽 5752 次,被下載 510
The thesis/dissertation has been browsed 5752 times, has been downloaded 510 times.
中文摘要
在現今環境變動如此快速的時代,想像力與創造力被視為是能夠獲取創新與成功的主要關鍵因素(參考The Imagination Nation 2008)。想像力,可以用在發明新事物的構想上,也可以是企業開拓新市場或主導新產業成形的利器。想像力與未來的關連性也不容忽視。想像力可以是對未來的臆測,也可以是對不存在的世界的幻想。當想像力被運用在預測未來時,必須結合知識基礎、創造力與理想價值,其重點不在於預言的準確度,而在於這個過程所引發的想法與行動。藉由想像,才能描畫出無數種可能性,因此,對未來世界的最佳預測其實就是憑藉想像力去創造一個未來世界。新的思維是,組織創新的源頭應該來自於領導者的想像力,因此,企業領導者必須了解願景與想像的影響力,勝過其他一切外在資訊。
近年來台灣的民宿產業已然成為發燒休閒產業、改變生活方式的另類創業機會,顯現出了「民宿狂潮」。許多人紛紛進入民宿產業進行創業,但卻不是每個人都可以成功。研究者認為民宿就像是藝術品,可以有各式各樣的樣貌,而民宿主人就如同企業的領導者,要如何將其產品吸引消費者前往消費,就有賴民宿經營者的創意與想像力了,因此,本研究主要探討在民宿創建過程中,想像力是如何運作的?而民宿的成功是否有賴於想像力?
經由深度訪談,本研究將其結果分為以下發現:
(1) 想像力與願景有關。
(2) 創造性想像很難憑空想像。
(3) 影響想像力的因素分為人格特質、多元生活經驗以及背景知識。
(4) 想像力歷程分為想像初始階段、串連階段和民宿的原型三階段。
Abstract
Recently, imagination and creativity is seen as keys for innovation and success factors .Imagination can create new idea and invent new things. It’s a critical role to develop new markets for enterprises or dominate new industries. Meanwhile, the imagination is related to future. When imagination is use to predict the future, it is necessary to combine the knowledge base, creativity and the ideal value, and its focus is not on the accuracy of the prophecy, but rather the thoughts and actions triggered by this process. The new thinking is that the source of organizational innovation should come from the imagination of the leaders, business leaders must understand the vision and imagination influence than all other external information.
Different from typical hotel industry, B&Bs give tourists more than just a place to stay, instead, they provide a place which full of local cultural and characteristics to enjoy. Since Taiwan government allowed resident of China visiting Taiwan from July 2008, B&Bs play a important role to attract these tourist. Therefore, more and more people started their business in B&Bs industry, but not everyone can be successful. So in this study, I focus on what relations are between the success in B&Bs and imagination? What is imagination process?
目次 Table of Contents
中文摘要..............................................................................ii
英文摘要..............................................................................iii
目錄......................................................................................iv

第一章 緒論......................................................................1
第一節 研究背景與動機..................................................1
第二節 研究目的..............................................................3
第三節 研究流程..............................................................4

第二章 文獻探討..............................................................5
第一節 願景之概念與其相關研究..................................5
第二節 想像力之概念與其相關研究.............................18
第三節 民宿之概念與其相關研究.................................24

第三章 研究方法.............................................................33
第一節 深度訪談法.........................................................33
第二節 訪談對象與訪談大綱.........................................34
第三節 資料分析.............................................................36

第四章 研究分析.............................................................38
第一節 墾丁卡米克特色民宿.........................................38
第二節 花園紅了民宿.....................................................44
第三節 阿飛衝浪民宿.....................................................48
第四節 墾丁愛情海民宿.................................................52
第五節 宜蘭湖畔之森民宿.............................................56
第六節 宜蘭真情非凡民宿.............................................61
第七節 宜蘭逢春園.........................................................69

第五章 討論與建議.........................................................74
第一節 研究結論.............................................................74
第二節 研究限制與建議.................................................82

參考文獻.............................................................................83
參考文獻 References
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