直覺上，很多人都同意創業經驗是深具價值的個人資產，比其他經驗更有助於確認市場上的新機會。但現實中，不少受過創業洗禮的創業家，自認為確認到新機會，卻在新的創業活動裡遭受重大失敗。這不禁讓人思考「創業經驗如何影響機會確認」的議題。
過去研究已探討非常多「先驗知識」的內容，但尚未深入描述創業經驗的內涵，以致於無法突顯創業經驗的獨特價值，也難以說明對機會確認的影響邏輯。鑒於此，本研究以過去「先驗知識」的探討為基礎，進一步描述與界定創業經驗的內涵，並依此說明與機會確認的影響關係。
從文獻探討歸納出創業經驗包括「創業起始經驗」、「管理經驗」與「特殊產業經驗」三大類別。其中又以「創業起始經驗」最具獨特性，為創業以外的其它經驗未能含括的部份，同時也是本論文的研究重點。透過創業家訪談，描述與界定了「創業起始經驗」的內涵，包括「持續確認機會」、「建立利害關係人網絡」與「建立信用價值」；這些活動的目的為，因應創業初期中高度不確定性、變動性且具時間壓力的環境衝擊。
最後，透過創業家個案探討發現，「持續確認機會」與「建立利害關係人網絡」在不同情境下，可能對機會確認產生有利或有害的影響；「建立信用價值」則絕對有助於機會確認。由此可知，創業經驗的確對新機會的確認有相當的助益，但也可能帶來負面的效果。

Many people instinctively agree that entrepreneurial experience is a valuable property more useful in identifying new opportunities. In fact, many entrepreneurs who had started an enterprise thought that they identified a new opportunity but failed in new enterprise. This let us consider a question “How entrepreneurial experience effects opportunity identification？”
Past researches have discussed more about “prior knowledge”, but not deeply discussed about the content of entrepreneurial experience. It is hard to express the unique value of entrepreneurial experience and to explain the logic of the relation between entrepreneurial experience and opportunity identification. This research further describes and defines the content of entrepreneurial experience on the basis of “prior knowledge” discussed by past researches, and explains the relation between entrepreneurial experience and opportunity identification.
Analyzing literature, this research generalizes a conclusion that entrepreneurial experience includes “start-up experience”, “management experience” and “industry-specific experience”. “Start-up experience” is the most unique and is also the key point of this research. Through discussion with entrepreneur, the content of “start-up experience” includes “sustained opportunity identification”, “establishment of networks of stakeholders” and “establishment of honor”. The goals of these activities are reacting to the environmental impact of high uncertainty, variance and time pressure in start-up period.
Finally, according to the result of case study, this research finds “sustained opportunity identification” and “establishment of networks of stakeholders” could be useful or harmful to opportunity identification in different conditions. “Establishment of honor” is absolutely useful to opportunity identification. So it can be understood that entrepreneurial experience could give opportunity identification a positive or negative effect.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與研究目的 2
第三節 研究流程 3
第二章 文獻探討 4
第一節 創業與機會 4
第二節 創業家與機會 5
第三節 創業精神與機會 5
第四節 機會確認的意涵 6
第五節 影響機會確認的因素 9
第六節 創業經驗與機會確認的關係 13
第七節 文獻探討小結 16
第三章 研究方法 18
第一節 創業家訪談 18
第二節 創業家個案探討 20
第四章 訪談結果 22
第一節 訪談基本資料 22
第二節 訪談結論 25
第五章 個案探討結果 36
第一節 個案說明 36
第二節 個案探討結論 68
第三節 相關命題 72
第六章 結論 77
第一節 研究結果對理論的貢獻 77
第二節 實務意涵 78
第三節 研究限制 80
第四節 未來研究建議 80
參考文獻.............................................................................................................82

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