台灣社會的發展，在不同時期，一直存在著不同的社會問題，而非營利組織，從不同的面向，給予整個社會很大的影響，提升了整體社會的公共利益。 而非營利組織能夠持續經營，是由其中的人力資本，來發揮其影響力。 司徒達賢（1999）提出了人才影響了組織的長期發展，因此，招募志工人才，是非營利組織營運上極為重要的工作。
志工被非營利組織所吸引，由於並沒有實質的財務報償，所獲得的是心理的報償，在過去，關於組織吸引力的研究中，有部分為探討營利組織的組織吸引力，而近年來，越來越多的研究，是針對非營利組織的組織吸引力而論。 本研究以志工為研究對象，試圖了解志工受到非營利組織吸引的因素，以探究非營利組織的組織吸引力，如何影響志工的招募，並探討非營利組織希望傳達的訊息，和接收者所獲得的訊息，是否一致。
研究者欲深入了解志工，受到非營利組織吸引的因素，本研究以深入訪談法，訪問曾經參與志工服務者，藉由個人動機、實際參與經驗、受到非營利組織吸引的因素等，以獲得最完整的資料。 本研究選擇質性研究法中的半結構式訪談，以事先根據研究主題和相關過去文獻，以擬定的訪談大綱為主、輔以志工受到非營利組織吸引的因素，而以口頭問答的方式蒐集所需的資料。訪談過程中全程錄音，並在訪談結束後將訪談謄寫為逐字稿，將研究結果匯整、據此得到研究結論。

There have been a lot of problems existing in the society as Taiwan keeps developing. Non-profit organizations have great influence in dealing with all the problems, and thus enhance the public benefits. NPOs utilize their human capital to maintain the function and distribute the influence. Scholar（1999）mentioned that human talents affect the long-term development of the organizations, hence, recruiting the suitable human talent is the essential job in the organizational operation.
The reasons volunteers being attracted by NPOs, are by the psychological feedback while doing the volunteering service. In the past, in the researches of organization attraction, some were focusing on Profit Organizations. In the recent years, there’re more and more researches that are focusing on the NPO’s attraction. This research mainly deals with volunteers in NPOs, striving to understand the factors NPO utilize to attract volunteers. Also, how an NPO use its attraction and the effect on volunteers’ recruitment. What’s more, the research explores the messages from NPO and the messages volunteers receive, are the same or not.
For exploring the factors volunteers participate in the volunteering service in NPOs, this research adopts interviews with volunteers, attempting to find out the personal motivations, actual experience, the reasons being attracted, etc., for acquiring the complete information. This research adopts the semi-structure way in qualitative research method. Based on the previous related research topics and literature, and the outline of interview questions, bolstered by the factors effecting volunteers. To collect the data, this research adopts oral questions and answers. While interviewing, the dialogues were all recorded. After the interview, researched typed down the scripts of interviews. Therefore, in the basis of research outcomes, researcher acquired the conclusion of the study. Furthermore, researcher addressed research suggestions related to future studies.

目 錄
論文審定書 i
致謝辭 ii
中文摘要 iii
英文摘要 iv
第一章 序論 1
第一節 研究動機 1
第二節 研究目的 2
第三節 研究流程 3
第二章 文獻探討 5
第一節 非營利組織 6
第二節 組織吸引力 13
第三節 社會身分理論 22
第四節 訊號發射理論 27
第三章 研究方法 33
第一節 研究方法 33
第二節 研究對象 34
第三節 研究過程 37
第四節 資料分析 42
第一節 受訪者與非營利組織的關係 43
第二節 組織吸引力-經由志工個人產生 58
第三節 組織吸引力-非營利組織所傳遞 64
第五章 討論與建議 72
第一節 研究結論 72
第二節 研究限制 76
第三節 研究建議 77
參考文獻 80
中文部分 80
英文部分 81
網路部分 86

圖 次
圖1：研究流程圖 4
圖2：社會身份理論 23
圖3：社會身份理論 - 用於非營利組織 58


表 次
表格1：影響組織吸引力的組織與個人因素 16
表格2：組織吸引力來源 17
表格3：組織吸引力來源 19
表格4：社會身份理論對於非營利組織的影響 27
表格5：非營利組織中支薪員工和志工的比較表 29
表格6：不同品質的公司所傳達出不同報酬 29
表格7：受訪者基本資料 35
表格8：訪談進行日期、地點、以及時間 36
表格9：個案志工經驗比較表 41
表格10：志工涉入程度分類 42

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網站部分

Taiwan NPO Self- Regulation Alliance 。http://registrano.com/events/1201。
台灣公益資訊中心。www.npo.org.tw。