隨著二十一世紀的到來，及網際網路的興盛及便利，每天都有大量的資訊產生及傳播擴散出去。在這整個擴散的過程中，有很多的因素會影響到擴散的進行，本研究針對其中之推動者在擴散過程中扮演的角色及功能進行探討。藉由相關文獻探討，整理出三個具體的構面，「創新的特性」、「擴散的階段」及「推動者之成功因素」來逐一探討以瞭解到推動者在其中扮演的角色及功能。
在另一方面，設立在高雄網中心的「LOXA 教育網」從民國八十九年五月成立以來，在短短的二年多的時間，使用者人數迅速地增加。因此本研究希望藉由對「LOXA 教育網」的個案研究，來驗證推動者對擴散的影響，是否如相關文獻所探討的結果一樣，亦或是有不同的因素存在其間，而之前並未注意到的。
最後本研究歸納出四點結論，一、在擴散的順序上，由推動者至網管老師，再到學生及其他老師，有助於創新的擴散。二、在創新的特性上，「相對利益高」為最主要因素。三、在擴散的各階段上，基本上推動者有適當地扮演其角色。四、在推動者的行為特質上，除了第八項及第十二項成功因素之外，其他的行為特質都已具備了所列出的成功因素。因此加速了擴散的進行。

In the recent years，there are many innovations diffused。Some of the innovations were accepted by the clients，the others were rejected。There were many factors involved in the process of diffusion of innovation。The significant one is the role of Change Agent。The case selected in the research is a famous educational web site -「LOXA」。The web site supplies many free internet services，such as Web Server、DNS、Proxy Server、Mail Server for elementary school and junior high school in Taiwan。The numbers of member of「LOXA」grows rapidly in the past two half years，that is the reason why it was chosen。The purpose of the research is to understand the role of Change Agent in the diffusion of「LOXA」。
AT the end of the research，the following conclusions are made：(1)The sequence of diffusion is contributive to the diffusion of「LOXA」。(2)The most significant characteristic of innovations is「Relative advantage」。(3)The change agent of「LOXA」plays his role appropriately in the process of introducing innovation in a client system。(4)The behavior of change agent of「LOXA」is identified with the successful generalizations almost。

第壹章 緒論
第一節 研究背景及動機 ……..…………………………………………… 1
第二節 研究目的 ……………..…………………………………………… 2
第三節 研究範圍與問題…………………………………………………… 3
第四節 研究流程 …………………..……………………………………… 4
第貳章 文獻探討
第一節 創新擴散相關理論 ………..……………………………………… 5
第二節 推動者之角色探討 ………..………………………………………14
第三節 文獻探討結論 ……………..………………………………………25
第參章 研究方法
第一節 研究架構 ………………….……………………………………….31
第二節 研究對象 ………………….…………………………………….…34
第三節 研究工具 ………………….…………………………………….…35
第四節 資料蒐集方法 …………….……………………………………….36
第五節 研究限制 ………………….……………………………………… 37
第肆章 個案探討
第一節 高雄縣「LOXA 教育網」的發展緣起……………………..………38
第二節 高雄縣「LOXA 教育網」的發展過程及現況………………….….44
第伍章 研究結果
第一節 從「創新的特性」來看…………………………………………….59
第二節 從「擴散的階段」來看…………………………………………….66
第三節 從「推動者之成功因素」來看…………….………………………68
第陸章 結論與建議
第一節 結論 …………………………………………………………….…..71
第二節 後續研究方向之建議 ……………………………………………...73
附 錄 A.參考文獻 ……………………………………………………………….74
附 錄 B 個案訪談記錄及摘要…………………………………………………...78

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