使用再生能源可以減低二氧化碳排放、緩和溫室效應，這不僅是企業的義務，亦是個人與家戶不可豁免的社會責任。台灣日照充足，而且太陽光電產業發達，只要家戶於其屋頂加裝太陽光板，就可以生產電力，若每家均裝設，聚沙成塔的減碳功效也很可觀。所以，有必要去了解影響家戶裝置太陽光電因素，進而提升其使用意願。然而，影響綠能科技諸如太陽光電之擴散發展，除了屬於家戶習慣、心理、行為等個別因素外，還有科技、法律、制度等社會國家整體面因素。因此，本研究以台灣太陽光電為例，分別就微觀及宏觀角度來探討創新綠能科技之擴散。
於微觀角度上，本研究立基於計畫行為理論建立家戶對太陽光電的接受度的研究架構，嘗試去瞭解有那些重要的關鍵影響因素？在宏觀角度上，本研究運用多階層技術變遷轉移理論，藉著質性的縱斷面個案研究之歷史研究法，探討台灣近十多年來的太陽光電擴散發展歷程，期以明瞭此創新綠能科技產品，如何擴散變遷轉移至台灣社會，其社會科技各個層面間的彼此互動關係。
研究結果發現，在微觀角度上，家戶接受小型太陽光電的意向，受到態度影響的影響最大，其前置因素的相對利益最重要，相容性則其影響力則微乎其微。第二個主要因素為知覺行為控制能力，其前置因素為複雜度，而且知覺行為控制能力對家戶實際行動也存有直接效果。主觀規範略有影響到其意向，其前置因素為社會責任。此外，財務評估將會對實際裝置小型太陽光電產生干擾效果。在宏觀角度上，本研究發現，台灣太陽光電的技術變遷轉移歷程，是依照混合型擴散路徑，由社會科技體制內的政府政策主導，在社會科技外在環境面貌、體制和科技創新者的三個階層互動下，不斷地循環向前，這個過程是動態、持續進行，没有所謂的終點，其目標是止于至善，此現象正可以用技術變遷螺旋來加以闡述。

Renewable energy can effectively decrease carbon-dioxide emissions, and alleviate the Greenhouse effect. For consuming huge fossil fuel, Taiwan does have the obligation to reduce carbon-dioxide emissions. For the sunshine abound in the whole island and mature of photovoltaic (PV) industry, Taiwan has the potential to develop PV.
This paper based on the Theory of Planned Behavior (TPB) and Multi-perspective on Technological Transition (MLP) focuses on the PV evolution of Taiwan. By empirical study, this paper developed a research framework, and applied questionnaire survey to verify it. Further, this paper also has a longitudinal case study and by historical research method to explore the evolution of Taiwan’s PV policy.
This paper found that attitude is the primary factor that affects the household’s attention, and its antecedent factor relative advantage is the most important one. The second factor that affects the household’s intention is perceived behavioral control which has the antecedent factor complexity. Further, perceived behavioral control also has the direct effect to the action which we must pay attention to it. Subjective norm has slight effect to the household’s intention. And, social obligation is the antecedent factor of the subjective norm. Moreover, interfere effect exists between intention and household’s real action. From the macro prospective, MLP depicts the evolution of Taiwan’s PV diffusion, and we found it was resulted from the interaction of socio-technical landscape, socio-technical regime and niche-innovation. The processes were continually developed and form an innovative technology spiral.

中文摘要 ........................................................................ⅰ
Abstract .....................................................................ⅱ
誌謝詞 ............................................................................ ⅲ
目錄 ...............................................................................ⅳ
圖次 ...............................................................................ⅴ
表次 ..................................................................................ⅵ
第一章 緒論 ................................................................... 1
第一節 研究背景與動機 .................................................1
第二節 研究目的 .............................................................5
第三節 研究範圍與研究流程 ............................................. 7
第四節 論文結構 ............................................................... 9
第二章 文獻探討 ............................................................... 10
第一節 再生能源與再生電力 ............................................ 10
第二節 科技管理與創新管理 ............................................. 13
第三節 創新綠能科技擴散 ................................................ 16
第四節 計畫行為理論 ...................................................... 21
第五節 創新擴散理論 ...................................................... 23
第六節 多階層技術變遷轉移理論 ...................................... 28
第七節 小結 ..................................................................... 36
第三章 研究設計................................................................38
第一節 研究對象與研究方法 ............................................. 39
第二節 微觀角度研究架構之建立 ..................................... 43
第三節 宏觀角度的研究架構 ............................................. 49
第四章 實證與個案研究 ................................................... 57
第一節 微觀角度的實證研究 ............................................ 57
第二節 宏觀角度之個案研究 ............................................. 68
第五章 研究結論 .............................................................. 94
第一節 研究結果與討論 ................................................... 94
第二節 後續研究建議 ......................................................100
參考文獻 ........................................................................ 102
附錄 家戶對太陽光電接受度問卷 ................................ 111

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