Responsive image
博碩士論文 etd-0203112-142023 詳細資訊
Title page for etd-0203112-142023
論文名稱
Title
綠色學習導向、能力與形象對績效之影響
The Influence of Green Learning-Orientation, Capability, and Image on Performance
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
88
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2012-01-17
繳交日期
Date of Submission
2012-02-03
關鍵字
Keywords
綠色學習導向、綠色創新能力、綠色企業形象、綠色產品品質、績效、綠色顧客滿意度、綠色顧客忠誠度
green corporate image, customer loyalty, green product quality, customer satisfaction, green innovation capability, green learning-orientation, performance
統計
Statistics
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The thesis/dissertation has been browsed 5763 times, has been downloaded 1304 times.
中文摘要
本論文發展出兩個子研究來探討綠色概念對於績效的影響。研究一針對企業層級,研究二針對消費者層級。研究一的結果顯示:(1)綠色學習導向對於主動式綠色創新能力有正向影響;(2)綠色學習導向對於企業績效有正向影響;(3)主動式綠色創新能力對於企業績效有正向影響。因此,企業率先從事綠色學習將有助於增強作業流程、產品及服務上的創新能力,並且提升企業績效。此外,主動式綠色創新能力也是一個重要的績效來源。研究二的結果顯示:(1)綠色產品品質對於綠色顧客滿意度與綠色忠誠度有正向影響;(2)綠色企業形象對於綠色顧客滿意度與綠色顧客忠誠度有正向影響;(3)綠色顧客滿意度對於綠色忠誠度有正向影響。研究結果發現綠色產品品質能夠帶來顧客滿意度與顧客忠誠度。此外,綠色企業形象對於顧客滿意度與顧客忠誠度也有所助益。
Abstract
This study develops two researches to examine the influence of green concept on performance. The research I focuses on firm level. The research II focuses on consumer level. In the research I, the results show that (1) green learning-orientation is positively associated with proactive green innovation capability, (2) green learning-orientation is positively associated with firm performance, and (3) proactive green innovation capability is positively associated with firm performance. Thus, companies that are pioneers in green learning have the ability to enhance their innovation capability in terms of processes, products, and services and increase their performance. Additionally, proactive green innovation capability is also an important source of performance.
In the research II, the results show that (1) green product quality is positively associated with green customer satisfaction and green customer loyalty; (2) green corporate image is positively associated with green customer satisfaction and green customer loyalty; and (3) green customer satisfaction is positively associated with green customer loyalty. The results indicate that green product quality can bring about green customer satisfaction and green customer loyalty. Additionally, green corporate image can contribute to green customer satisfaction and green customer loyalty.
目次 Table of Contents
Acknowledgement………………………..……………….………………………….ii
Abstract………………………………………………………………………………iii
List of Tables………………………………………….………………………….….vii
List of Figures………………………………………………..……………….….…viii
Chapter 1 Introduction……………………………………………………………....1
1.1 Research Background and Motivation…………………………………………….1
1.2 Research Purpose and Design………………………………………………….….3
1.3 Research Structure……………………………………………………………..….5
Chapter 2 Literature Review…………………………………………………...……6
2.1 Green Learning-Orientation……………………………………………………….8
2.2 The Positive Effect of Green Learning-Orientation on Proactive Green Innovation Capability………………………………………………………………...……….9
2.3 The Positive Effect of Green Learning-Orientation on Firm Performance………11
2.4 The Positive Effect of Proactive Green Innovation Capability on Firm Performance..........................................................................................................13
2.5 Green Customer Satisfaction……………………………………………………..14
2.6 Green Customer Loyalty…………………………………….………..………….16
2.7 The Positive Effect of Green Consumer Satisfaction on Green Customer Loyalty...................................................................................................................18
2.8 The Positive Effect of Green Product Quality on Green Customer Satisfaction and Green Customer Loyalty……………………………………………..………….19
2.9 The Positive Effect of Green Corporate Image on Green Customer Satisfaction and Green Loyalty……………………………………………………………….21
Chapter 3 Methodology…………….………………………………………...…….23
3.1 Data Collection and Samples……………………….………………...………….25
3.2 Definitions and Measurements of Variables…………….…………………..……27
Chapter 4 Results…………………………………………..……………………….32
4.1 Reliability and Validity…………………………………………………………...32
4.2 Regression Analysis Results………………………………………………….…..40
Chapter 5 Conclusions……………………………...………………………………49
5.1 Discussions of the Research I…………………………………………………....50
5.2 Discussions of the Research II…………………………………………………...52
5.3 Theoretical Contributions and Managerial Implications……………………...….55
5.4 Limitations and Future Studies……………………………………………..……58
Reference…………………………………………………………….………………59
Appendix………………………………….…………………………………...…….76
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