Responsive image
博碩士論文 etd-0205112-163828 詳細資訊
Title page for etd-0205112-163828
論文名稱
Title
連鎖便利商店產業的管理控制系統之探索性研究 ─以高雄地區的統一超商為例
The Exploratory Study of Chain Convenience Store’s Management Control System─ Using President Chain Stores in Kaohsiung Area as an Example
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
123
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2012-01-06
繳交日期
Date of Submission
2012-02-05
關鍵字
Keywords
介面效果、區顧問、行為控制、結果控制、管理控制系統、連鎖便利商店
Interface Effect, Operational Field Consultant(OFC), Behavior Control, Outcome Control, Chain Convenience Store, Management Control System
統計
Statistics
本論文已被瀏覽 5664 次,被下載 2256
The thesis/dissertation has been browsed 5664 times, has been downloaded 2256 times.
中文摘要
現在台灣連鎖便利商店的經營走向加盟化,在如此高的加盟比率,必定更加增添經營管理上的難度。特別是加盟主是以公司名義與連鎖總部簽訂正式的加盟契約,這是否單單運用加盟契約把規則明定即可做到好的統一管理?而在管理控制系統的研究領域,對於同時且獨立存在的不同控制型態之間如何做連結的介面效果,並沒有相關的文獻談到。
因此,本研究透過個案的探索式研究,訪談統一超商總部與加盟者之間的關鍵角色:區顧問,以瞭解連鎖超商的管理控制系統。訪談對象為統一超商高屏區4位區顧問。訪談結果發現,連鎖便利商店的管理控制系統,同時且獨立存在結果控制與行為控制,其中結果控制的部分來自於加盟總部;而行為控制的部份來自於區顧問層級。並瞭解區顧問扮演衝突化解、居中調合的角色與立場。同時透過訪談討論,得知連鎖便利商店的介面效果並非來自於預算分配,而應該正是區顧問這角色,使加盟總部與加盟主之間能夠達到調適,並成功使雙方獲利。
本研究的重點如下:
一、統一超商同時存在兩種不同的管理控制型態。其中結果控制的部分來自於加盟總部;而行為控制的部份來自於區顧問層級。
二、管理控制型態的介面效果確實存在。
三、連鎖便利商店的介面效果可能是透過區顧問來連結,特別是區顧問所扮演衝突化解、居中調和的角色。
Abstract
Now Convenience Store Sector is most popular franchise chain in Taiwan industry. Especially in such high rate of franchise, it’s more difficult to manage and control. But franchisee make a formal contract with franchiser, is it suitable to operate franchisee by only clear formal lease? In management control system(MCS) field, it has not any research to discuss about how to link different type of MCS which exclusive and simultaneous exist.
Therefore, this research belongs to an exploratory study which choose President Chain Store Corp. as interviews in order to find chain convenience store’s MCS. This study visit an important role: Operational Field Consultant(OFC) between franchise and franchisee. The interview target is 4 OFC in Kaohsiung Region of President Chain Store Corp. The research find are: the chain convenience store’s MCS which is outcome control and behavior control exclusive and simultaneous. The outcome control comes from franchiser, and the behavior control comes from OFC. This research understands OFC position and role who plan a conflict solver and a moderator. This study also find the interface effect does not come from budget distribution. It should be the OFC role who negotiate between franchiser and franchisee and make them a profit successfully. The conclusion is as follows:
1. President Chain Store Corp have two different types of MCS. The outcome control comes from franchiser, and the behavior control comes from OFC.
2. The interface effect of MCS is actually exist.
3. The interface effect of CVS may link by OFC, especially OFC play an plan a conflict solver and a moderator.
目次 Table of Contents
論文審定書 I
誌謝 II
中文摘要 III
英文摘要 IV
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 2
第三節 研究流程 3
第二章 文獻回顧 5
第一節 連鎖便利商店產業定義與型態 5
第二節 管理控制系統 23
第三章 研究方法 36
第一節 研究架構 39
第二節 研究對象的選擇 40
第三節 研究變數衡量及操作型定義 43
第四節 問卷前測與修正 46
第四章 訪談個案分析 48
第一節 台灣連鎖便利商店產業 48
第二節 訪談對象介紹 52
第三節 門市背景介紹 53
第四節 訪談內容 54
第五節 訪談結果整理與討論 86
第五章 結論與建議 99
第一節 研究結論 99
第二節 研究貢獻 99
第三節 研究限制 100
第四節 研究相關建議 100
參考文獻 102
一、中文部分 102
二、英文部分 104
三、網路資料 110
附錄一、訪談問卷 111
參考文獻 References
一、中文部分
王德業,1992,特許加盟體系管理與控制之研究,國立政治大學企業管理研究所未出版之碩士論文。
王昭琪,1999,台灣地區民營加油站連鎖經營意向、影響因素及連鎖型態之研究,國立東華大學企業管理研究所未出版之碩士論文。
林振順,1990,連鎖店主持人特質、策略選擇、績效關係之研究─以餐飲業為例,國立台灣大學商學研究所未出版之碩士論文。
林泰生等人,2000,台灣加盟總部指南,連鎖店協會。
李仁芳,1995,7-ELEVEN統一超商縱橫台灣,遠流。
吳偉立,2010,血汗超商─連鎖加盟如何變成鏈鎖枷盟,群學。
周文賢、姜昱伊,2001,連鎖體系商品規劃與管理,華泰文化。
周文賢、郭柏晴,1996,連鎖體系規劃與管理,pp.72~73,華泰文化公司,台北。
周大傑,2001,台灣便利商店委託加盟經營單店與複數店比較之研究,國立交通大學管理學院碩士班未出版之碩士論文。
莊文華,1994,連鎖體系擴張策略之比較研究,國立政治大學企業管理研究所未出版之碩士論文。
郭柏晴,1995,連鎖體系規劃與管理之研究,私立淡江大學管理科學研究所未出版之碩士論文。
楊必立,1967,行銷學,台北:國立政治大學公企中心,79。
統一超商,統一超商年度報告書,2008年、2009年。
曾紀幸,1995,多國籍企業在台子公司網路組織型態及其母公司管理機制之選擇,國立政治大學企業管理研究所未出版之博士論文。
曾紀幸、司徒達賢、于卓民,1998,多國籍企業網路組之類型與管理機制選擇之關係─在台外商公司之產品交易實證研究,管理學報,15(1),頁6-19。
黃憲彥,1995,加盟連鎖的主要型態與經營本質,商業現代化,10(5),13。
黃憲仁,2002,連鎖店行動手冊,憲業企管公司,台北。
經濟部商業司(編),1996,連鎖經營管理實務。台北:經濟部。
經濟部商業司(編),2000,便利商店經營管理實務。台北:經濟部。
經濟部商業司,1994,中華民國連鎖店發展年鑑,台北:經濟部。
榮泰生,1998,企業研究方法,五南。
廖誠昌,1996,流通業連鎖加盟體系合作關係之言就─連鎖便利商店之實證,義守大學管理科學所未出版之碩士論文。
劉大偉,1994,連鎖商店之商店評估與店址選擇策略─台灣速食餐飲產業之實證研究,國立中山大學企業管理研究所未出版之碩士論文。
劉淑君,2004,便利商店的經營模式與獲利模式之探討─以7-ELEVEN及全家便利商店為例,私立義守大學資訊管理研究所未出版之碩士論文。
盧均豪,1999,加盟辦法制訂對加盟選擇影響之研究,實踐大學企業管理研究所之未出版碩士論文。
戴照煜,1998,加入特約經營的利與弊,突破雜誌,37(2),29-34。
蘇種園,1984,連鎖經營創設與整合之研究,國立政治大學企業管理研究所未出版之碩士論文。
嚴盛豪,1984,連鎖經營控制之研究─系統分析方法之研究,國立政治大學企業管理研究所未出版之碩士論文。
二、英文部分
Anderson E., and Oliver R. L. (1987),“Perspectives on Behavior ─ Based versus outcome ─based Salesforce Control System,”Journal of Marketing, Vol.51,(Oct), pp.76-88.
Anthony, R. N. (1965). Planning and Control Systems: A Framework for Analysis. Harvard University Press.
Baliga, B. R., & Jaeger, A. M. (1984). Multinational corporation: Control systems and delegation issues. Journal of International Business Studies, 15(2), pp.25-40.
Berman, B., & Evans, J. R. (1989). Retail management: A strategic approach (4th ed.). New York: Macmillan Publishing.
Burack, E. (1982). A Commentary and Critique of Four Organizational Behavioral Models. In Hellriegel at al. Management. p.450.
Carman, J. M., & Kenneth, P. (1973). Marketing: Principles and methods (7th ed.). Chicago: Richard D. Irwin, 200-206.
Challagalla G. N. & Shervani T. A. (1996),“Dimensions and Types of Supervisor Control: Effects on Salesperson Performance and Satisfaction”, Journal of Marketing, Vol.60(Jan), pp.89-105.
Connor, P., Organization: Theory and Design,(Chicago: Science Research Associates, 1980) In Hellriegel. Don. And J. W. Slocum, Jr.,Manegement, 3 rd ed. (Reading, Mass,: Addison-wesley,1982 ) pp.448-449.
Cravens, D. W., Ingram, T. N., Laforge, R. W., &young, C. E. (1993). Behavior-based and outcome-based saleorce control system. Journal of Marketing, 57(10), 47-59.
Egelhoff, W. G.(1984).“Patterns of Control in US and European Multinational Corporations”,Journal of International Business Studies, pp.73-84.
Eisenhardt, K. M. (1985). Control: Organizational and Economic Approaches. Management Science, 31(2), pp.134-149.
Evans, R. K. (1988). Relationship quality in services selling: An interpersonal influence perspective. Journal of Marketing, 54(13), 68-81.
Goold, M. and Campbell A.(1987).“Managing Diversify: Strategy and Control in diversification British Companies”, Long Range Planning, 20, pp.42-52.
Govindarajan, V. and J. Fisher.(1990).“Strategy, Control and System, and Resource Sharing: Effects on Business-Unit Performance”, Academy of Management Journal, 33, pp.259-285.
Hennart, J. F.(1991),“The Transaction Costs Theory of Joint Ventures: An Empirical Study of Japanese Subsidiaries in The United State,”Management Science, 37(April), pp.483-497.
Hill, C. W. L. and R. E. Hoskisson, (1987). Strategy and structure in the multiproduct firm. Acad. Manage. Rev., 12: 331-341. Hill, C.W.L. and R.E. Hoskisson, 1987. Strategy and structure in the multiproduct firm. Acad. Manage. Rev., 12: 331-341.
Hill, C. W.(1988).“Corporate Control Type, Strategy, Size and Fincial Performance”,Journal of Management Studies, 25, pp.403-417.
Hitt, M. A., Hoskisson, R. E., Ireland, R. D. (1990). Acquisitive growth and managerial commitment to innovation in large, diversified firms. Strategic Management Journal, 11 (Special Issue) .
Hoffman, R. C., & Preble, J. F. (1991). Franchising: Selecting a strategy for rapid growth. Long Range Planning, 24(4), 74-85.
Jaeger, Alfred M.; Baliga B. R. (1985), “Control Systems and Strategic Adaptation: Lessons from the Japanese Experience”, Strategic Management Journal, Vol. 6, Iss.2(Apr/Jun), pp.115-134
Jaworski B. J. (1988),”Toward a Theory of Marketing Control : Environmental Context, Control Types, and Consequence”, Journal of Marketing, Vol.52(July), pp.23-39
Jaworski B. J., Stathakopoulos V. & Krishnan H. S. (1993), ”Control Combinations in Marketing : Conceptual Framework and Emperical Evidence”, Journal of Marketing,Vol.57(Jan), pp.57-69
Kawtha, N. R. (1997),“Skills, Incentives, and Control: An Intergration of Agency and Transaction Cost Approaches”, Group & Organization Management, Vol.22, No. 1(March), pp.53-86.
Kotler, P. (1997). Marketing management-analysis, planning, implementation and control (9th ed.). Englewood cliffs, New Jersey: Prentice-Hall.
Lebher, M. G.(1963,July 23).The new concepts of retailing. The Wall street Journal, 16(8), 19-36.
Leifer, Richard; Mills, Perter K.(1996),“An information processing approach for deciding upon control strategies and reducing control loss in emerging organizations”, Journal of Management, Vol.22,Iss. 1, pp. 113-137.
Mason, J. B., & Mayer, M. L. (1987). Modern retailing-theory and practice (4th ed.). Richardson, Texas: Business Publication.
Matinez & Jarillo(1989),“The Evolution of Research on Coordination Mechanisms in Multinational Corporation,”Journal of International Business Studies , 20(3) ,pp.489-514.
McCammon, B. C. (1970). Prospective for distribution programming in vertical mareting system. Glenview, Illinois: Scott Froesman.
Ouchi, W. G. and M. A. Maguire (1975),“Organization Control: Two Functions, ”Administrative Science Quarterly, 20,pp.559-569.
Ouchi , W. G. (1977),“The Relationship between Organizational Structure and Organizational Control, ”Administrative Science Quarterly ,24, pp.833-848.
Ouchi (1979), “A conceptual framework for the design of organizational control mechanisms, ” Administrative Science Quarterly ,25(9) , pp.833-848.
Ouchi W. G. (1980). Markets, bureaucracies and clans. Administrative Science Quarerly, 3(1), PP. 129-141.
Ouchi, W. G.(1984), The M-Form Society, MA: Andersn-Wiley.
Robbins S. P. (1994), Management, NJ:Prentice-Hall
Robbins, James H; Rabbi, Fazle M. (1988), “Supporting the shop: Successes and failures in Production Systems”, Industrial Management, Vo30, Iss.4(Jul/Aug),pp.6-12.
Stern, L. W., & EI-Ansary, A. (1988). Marketing channels. Springfield, New Jersey: Prentice-Hall, 223- 228.
Snell, S. A. and Youndt, M. A. (1995),“Human Resource Management and Firm Performance: Testing a Contingency Model of Executive Controls”, Journal of Management, 21(4): 711-737.
Snell, S. A. (1992). Control Theory in Strategic Human Resource Management: The Mediating Effect of Administrative Information. Academy of Management Journal, 35, P.292-237.
Simons, R. (1994). How Top Management Use Control System as Levers of Strategic Renewal. Strategic Management Journal, 15, p.169-189.
Sohn, J. H. (1994). Social knowledge as a control system: A proposition and evidence from the Japanese FDI behavior. Journal of International Business Studies, 25(2): 295–324.
Thompson, J. D. (1967). Organizations in action. New York: McGraw-hill Book Company.
Vancil , R. A. (1978). Decentralization: Management Ability by design, Homewood ILL: Dow Jones Irwin.
Yin, R. K. (1981),“The Case study crisis: Some Answer,”Administrative Science Quarterly, Vol. 26,pp.58-65.
Yin, R. K. (1994). Case study research. Newbury Park, CA: Sage.
Youssef S. M.(1975),“Contextual Factors Influencing Control Strategy of Multinational Corporation”, Academy of Management Journal 18, pp.137-143.
三、網路資料
OK便利商店:http://www.okmart.com.tw/ (last visited Apr.29, 2011)
全家便利商店:http://www.family.com.tw/Marketing/index.aspx (last visited May.05, 2011)
統一超商:http://www.7-11.com.tw/ (last visited May.05, 2011)
萊爾富:http://www.hilife.com.tw/ (last visited Apr.20, 2011)
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:自定論文開放時間 user define
開放時間 Available:
校內 Campus: 已公開 available
校外 Off-campus: 已公開 available


紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 已公開 available

QR Code