在全球化、自由化的浪潮席捲下，任何企業組織無一不受其影響，企業面對經營環境如此重大的變遷，為求生存發展，必須快速調整資源及能力進行，創造出適應未來的新經營模式。人是公司最重要的資產，但如何運用適當的招募管道，以便快速且有效率的為企業招募到好的人才，是企業應深入探討的問題。對於人力資源管理來說，招募是一切的基礎，優秀的人力能提升企業的整體效益，而「企業聲望」已被視為求才組織在勞動市場上取得關鍵優勢的因素，而招募成效是企業招募過程所追求的重點。本研究的目的則是要探討企業聲望、招募管道、招募成效與組織人才吸引力間的相關性。因此，本研究以台灣高科技產業為研究對象，採取問卷調查方法進行研究，經由相關、迴歸、集群、差異等統計分析後，實證調查結果，獲致如下研究發現：

1.企業聲望、招募管道對招募成效具有顯著影響。
2.企業聲望、招募管道對組織人才吸引力具有顯著影響。
3.不同的企業特性在企業聲望、招募管道、招募成效、組織人才吸引力上 會有顯著影響

Under the wave of globalization and liberalization, all enterprises face vigorous competition. The enterprises must adjust their resources and strategy to survive. Human resource is the most valuable and prominent property to a
company.The recruit is the foundation of all the Human ResourceManagement. Quality Human Resource can increase the total benefits of the enterprise. And corporate reputation is recognized as a critical factor of competitive advantage for firms in the labor market.The recruiting effective in the process is very important. The purpose of this study was to examine the possible impact of the corporate reputation、recruiting channel、recruiting effective and view on organizational attractiveness. Therefore, this research bases on the survey of the High Tech Company in Taiwan.By statistic analysis method get some findings as follows:

1.Corporate reputation, Recruit channel are significant affect to Recruit effectiveness.
2.Corporate reputation, Recruit channel are significant affect to Organizational attractiveness.
3.Corporate reputation, Recruit channel, Recruit effectiveness, Organizational attractiveness are significant affect to different character of Corporate.

目錄

目錄 --------------------------------------------------- Ⅰ
表目錄 ------------------------------------------------- Ⅲ
圖目錄 ------------------------------------------------- Ⅴ
頁次
第一章緒論 --------------------------------------------- 1
第一節研究動機 ----------------------------------------- 1
第二節研究目的 ----------------------------------------- 4

第二章文獻探討 ----------------------------------------- 5
第一節高科技的定義及特性 ------------------------------- 5
第二節企業聲望的定義、建構之模型及指標探討 ------------- 12
第三節招募的定義、管道及成效之探討 --------------------- 30
第四節組織人才吸引力之探討 ----------------------------- 50
第五節企業聲望、招募管道、招募成效與組織人才吸引力之關聯 55

第三章研究方法 ----------------------------------------- 58
第一節研究架構 ----------------------------------------- 59
第二節研究假設 ----------------------------------------- 60
第三節各變數之操作性定義與衡量 ------------------------- 60
第四節研究樣本 ----------------------------------------- 65
第五節各量表之因素分析與信度分析 ----------------------- 68
第六節資料分析方法 ------------------------------------- 73
第七節研究限制 ----------------------------------------- 74

第四章實證研究分析與結果 ------------------------------- 77
第一節各研究變項之描述性統計與相關分析 ----------------- 77
第二節不同企業特性在各研究變項上之差異分析 ------------- 79
第三節企業聲望、招募管道、招募成效與組織人才吸引力之關係 86

第五章結論與建議 --------------------------------------- 91
第一節研究結論 ----------------------------------------- 91
第二節研究建議 ----------------------------------------- 95

參考文獻 ----------------------------------------------- 96
附錄 -------------------------------------------------- 109

表目錄
頁次
表2.1 高科技產業的定義—綜合觀點 ----------------------- 7
表2.2 企業聲望研究之彙整表 ----------------------------- 16
表2.3 組織形象一詞常被慣用的範圍 ----------------------- 19
表2.4 不同學科領域之組織聲譽的意涵 --------------------- 22
表2.5 企業聲譽調查之衡量指標 --------------------------- 23
表2.6 招募定義之彙整表 --------------------------------- 33
表2.7 內部招募與外部招募比較表 ------------------------- 35
表2.8 內、外部招募來源之優缺點分析 --------------------- 37
表2.9 各職務所適用的外部招募方法 ----------------------- 38
表2.10 招募方式的相關文獻整理 -------------------------- 39
表2.11 國內常用招募管道的比較 -------------------------- 43
表2.12 招募成效研究之整理表 ---------------------------- 46
表2.13 評估招募成效的指標 ------------------------------ 49
表3.1 企業聲望構面題目 --------------------------------- 61
表3.2 招募管道構面題目 --------------------------------- 62
表3.3 招募成效構面題目 --------------------------------- 63
表3.4 組織人才吸引力構面題目 --------------------------- 64
表3.5 樣本基本資料表 ----------------------------------- 68
表3.6 企業聲望量表因素分析結果 ------------------------- 70
表3.7 組織人才吸引力量表因素分析結果 ------------------- 71
表3.8 個研究構面之信度分析結果 ------------------------- 73
表4.1 各研究變項之描述性統計 --------------------------- 79
表4.2 產業別對各研究構面之單因子變異數分析 ------------- 80
表4.3 成立時間對各研究構面之單因子變異數分析 ----------- 81
表4.4 資本結構對各研究構面之單因子變異數分析 ----------- 82
表4.5 正職員工人數對各研究構面之單因子變異數分析 ------- 83
表4.6資本額對各研究構面之單因子變異數分析 -------------- 84
表4.7 營業額對各研究構面之單因子變異數分析 ------------- 85
表4.8 企業聲望、招募管道對招募成效之逐步迴歸分析 ------- 87
表4.9 企業聲望、招募管道對組織人才吸引力之逐步迴歸分---- 80
表5.1 各項研究假設驗證結果 ----------------------------- 94

圖目錄
頁次
圖2.1 企業聲望與企業形象 ------------------------------- 12
圖2.2 企業聲譽的構成關係圖 ----------------------------- 14
圖2.3 企業識別、企業形象與企業聲望關係圖 --------------- 15
圖2.4 資訊模糊或資訊不完全情況下，企業聲譽建構模式 ----- 21
圖2.5 招募程序 ----------------------------------------- 31
圖2.6 招募過程 ----------------------------------------- 32
圖2.7 招募來源與方法 ----------------------------------- 36
圖3.1 研究架構 ----------------------------------------- 59

參考文獻
一、 中文參考書目

丁錫鏞(1992)，2000 年十大新興產業，台北：嵐德出版社，頁29、369。
中華徵信所編(2000)，台灣大型企業排名，台北：中華徵信所。
天下雜誌社(2000)，金融業排名總表，天下雜誌2000 大特刊─跨業總排名，頁346-353 。
天下雜誌社(2000)，「二十一世紀新標竿企業」，天下雜誌，頁2-3。
毛治國(1984)，高科技企業及其戰略面與管理面之特性，中華戰略協會經濟研究會。
王一芝(2000)，「善用求職管道，工作馬上來」，Young(樣雜誌)，第4期，頁60。
史欽泰(1995)，新競爭時代的經營策略，台北：天下文化，頁75。
田文良(2000)，「使用者涉入對網際網路線上服務服務品質的影響」，國立台灣大學資訊管理研究所碩士論文。
白惠真(1999)，「高科技公司工程人員之前程策略與相關因素-以新竹科學工業園區為例」，國立中山大學人力資源管理研究所碩士論文。
司徒達賢(1997)，策略管理，台北，遠流出版事業股份有限公司。
行政院國家科學委員會(1997)，中華民國科技白皮書-科技化國家宏圖，台北：行政院國家科學委員會。
何永福、楊國安(1995)，人力資源策略管理，台北：三民書局，頁121-131。
何金銘(2001)，統計法輯要，高雄：台灣復文興業(股)公司。
吳秉恩(1999)，分享式人力資源管理，台北:翰蘆圖書出版有限公司。
吳姈真(1997)，「高科技產業發展之挑戰— 以資訊電子業為例」，台灣經濟研究月刊，20 卷12 期，頁68-72 。
吳美連、林俊毅(2000)，人力資源管理：理論與實務，台北：智勝文化。
吳曉(1996)，「求職途徑面面觀」，管理雜誌，第236 期，頁44。
吳復新(1996)，人力資源管理，台北，空中大學出版社。
呂振誼(2000)，「我國2000 大企業網際網路應用調查結果出爐」，資策會推廣處網際網路資訊情報中心。
呂鴻德(1993)，「高科技產業經營策略」，生產力情報雜誌，頁15。
李文瑞(1992)，「高科技產業之特性與其經營管理」，產業金融季刊，75 期，頁48-59 。
李玉芬(1995)，「大陸台商企業員工招募與任用制度之研究」，國立政治大學勞工研究所碩士論文。
李誠、簡士評(2001)，「網路招募管道有效性的初步分析─以某高科技企業為例」，高科技產業人力問題研討會論文集，台灣經濟發展研究中心。
邱顯鴻(1998)，「科技人才培訓大策」，台灣經濟研究月刊。
周何、邱德修（2001），國語活用辭典，五南圖書出版公司。
耿靜宜(1998)，非自願性與自願性失業者尋職行為之比較－以台北地區為例，國立中央大學人力資源管理研究所未出版之碩士論文，27-32。
范揚松(1990)編譯，Heneman著，人事/人力資源管理，台北：順達出版社。
洪震宇(2000)，「2000年標竿企業：誰掌握開啟未來的鑰匙」，天下雜誌，頁4。
孫弘岳(2001)，「企業商品形象、公民形象與信譽對組織人才吸引力之影響」，國立台灣科技大學企業管理研究所碩士論文。
高登第譯，Kotler, P. 著 (2000)，科特勒談行銷，台北：遠流出版社。
高景堂(1996)，人力資源管理實務應用手冊，台北：漢宇出版有限公司。
張文賢 (1999)，「公司商譽形成系統動力學類屬模式」，國立雲林科技大學企業管理研究所碩士論文。
張火燦(1998)，策略性人力資源管理，再版，台北：揚智出版社。
張緯良(1999)，人力資源管理，台北:華泰文化事業公司。
張蓮生(1996)，「企業從傳統產業轉入高科技產業之考量因素」，政治大學科技管理研究所未出版碩士論文。
許宏愉(2001)，「網際網路涉入與網路招募內容需求關係之研究」，國立台灣科技大學企業管理研究所碩士論文。
郭崑謨(1996)，人事管理，台北：國立空中大學出版社。
陳世運(2000)，「線上求職成為未來趨勢」，資策會推廣處網際網路資訊情報中心。
陳宗宏(2001)，高科技產業人力資源管理，天下文化，頁4-5。
陳基國(1997)，「台灣地區美、日多國籍企業招募與遴選作業」，國立中央大學人力資源管理研究所碩士論文。
陳欽碧(2000)，「國內企業運用網際網路招募成效探討」，國立中央大學企業管理研究所碩士論文。
陳綺薇(2001)，「企業聲望、人才招募管道與招募成效之關聯性研究」，私立中原大學企業管理研究所碩士論文。
陳蔚銓(2000)，「企業運用全球資訊網進行招募之探討」，國立中正大學勞工研究所碩士論文。
曾銘深(1986)，「我國高科技工業發展政策」，台灣經濟月刊，9卷12 期，頁22-29 。
黃仁德、姜樹翰(2000)， 高科技產業的發展策略： 高科技中心的發展經驗，經濟情勢暨評論季刊， 第六卷第二期。
黃同圳(2000)，「人力資源管理策略」， 人力資源管理的12 堂課，李誠等主編，天下遠見，頁39-41。
黃俊英(1999)，企業研究方法，台北:臺灣東華書局股份有限公司。
黃英忠(1997)，人力資源管理，台北：三民書局。
黃家齊(2000)，企業社會績效研究-社會責任表現、企業聲望與財務績效關聯性之實證分析，亞太管理評論，第五卷(第三期)，頁367-380 。
廖文志、鄧美玉(2000)，網路招募的成效管理，電機月刊，第十卷第八期，頁8。
管理雜誌(民88)，求才管道新策略，頁1。
劉姵嘉(2003)，「我的未來不是夢-高科技產業工程師的工作價值觀與生涯發展」，國立中正大學企業管理研究所碩士論文。
劉毓玲譯，Drucker, P. 著 (2000)，21 世紀的管理挑戰，台北:天下出版社。
劉瑞圖(1988)，「發展高科技產業次途徑」，工業簡訊，18 卷10期，頁14-27。
潘明君(2000)，「企業網站成為大型企業招募重要管道」，資策會推廣處網際網路資訊情報中心。
蔡宏明(2001)，「知識經濟時代對產業人力資源的挑戰與因應策略」，經濟情勢暨評論，第6 卷，第4 期，頁22-45。
蔡維奇(2000)，「招募策略」，人力資源管理的12 堂課，李誠等主編，天下遠見，頁55-73。
楊丁元、陳慧玲(1996)。業競天擇。台北：工商時報社。
鄧美玉(2000)，「網路招募內容與招募成效關係之研究」，國立台灣科技大學管理研究所企業管理學程碩士論文。
蕭峰雄(2000)，「高度技術密集產業之定義」，工業簡訊，14卷3期，頁9-11。
謝幼齡(2000)，「企業聲望與組織績效跨期之相關性研究」，國立中央大學企業管理研究所碩士論文。
簡士評(2000)，「招募管道成效之評估」，國立中央大學人力資源管理研究所之碩士論文(未出版)。
藍麗娟 (2000)，天之驕子，忠於自我，天下雜誌(Cheers)，月刊 2 號(11 月)，頁40-54。


二、 英文參考書目

Aaker, D. A. (1996). Building strong brands. New York: Free Press. Ahlrichs, N. S. (2000). Competing for talent: Key recruitment and retention strategies for becoming an employer of choice. Palo Alto, California: Davies-Black.
Abrahamson, E. and C. J. Fombrun（1992）,“Forging the iron cage: Interorganizational networks and the production of macro-culture,” Journal of Management Studies, Vol. 29, pp. 175-194.
Ahlrichs, N. S. (2000). Competing for talent: Key recruitment and retention strategies for becoming an employer of choice. Palo Alto, California: Davies-Black.
Alvesson, M. (1990). Organization: from substance to image? Organization Studies, 11, 373-394.
Alexander, G., & Bucholtz, R.(1978).”Corporate social responsibility and stock market performance”, Academy of Management Journal,Vol.21,No.3, 479-486.
Anderson, P., and Pulich, M.(2000).“Recruiting Good Employees in Tough Times,” Health Care Manager, Vol. 8, No. 3, 32-40.
Andreu, R., & Ciborra, C.(1996) .”Organizational learning and core capabilities development: The role of IT”, Journal of Strategic Information System,Vol.5, NO.2,111-127.
Anonymous, (2000).“Online recruiting: What works, what doesn't,” HR Focus, New York, Iss. 00-3, 1, 11-15.
Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14, 20-39.
Balmer, J. M. T. (1998). Corporate identity: There is more to it than meets the eye. International Studies of Management & Organization, 28, 12-31.
Blau, G., (1990), “Exploring the mediating mechanisms affecting the relationship of recruitment source to employee Performance”, Journal of Vocational Behavior, Vol. 37, pp. 303-320.
Barber, A. E.(1998). Recruiting employees: Individual and organizational perspectives, Thousand Oak, CA: Sage.
Beach, L. R. (1998). Image theory: Theoretical and empirical foundations. Mahwah,New Jersey: LEA.
Beatty, R. P., and Ritter, J. R.(1986).”Investment banking, reputation, and underpricing of initial public offerings”, Journal of Finance Economics, Vol. 15, 213-232.
Belt, J. A., and Paolillo, J. G. P.(1982).”The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisement”, Journal of Management, Vol.8.105-112.
Berg, P. O., & Gagliardi, P. (1985). Corporate images: A symbolic perspective of the organization-environment interface. SCOS Conference on Corporate Images, Antibes.
Berkson, H. M., Harris, M. M., & Ferris, G. R. (1999). Enhancing organizational reputation to attract applicants. In R. W. Eder & M. M. Harris (Eds), The Employment Interview Handbook, 83-98. Thousand Oak, CA: Sage.
Bernstein, D. (1984). Company image and reality: A critique of corporate communication. Eastbourne, UK: Holt, Rinehart & Winston.
Berry, L. L. (1999). Discovering the soul of service. New York: Free Press
Berta, D.(2000).“Industry Makes Online Recruiting Part of Standard Hiring Procedures,” Nation’s Restaurant News, Nov 20, New York, Vol. 34, Iss.47, 8, 75.
Blonchek, R. M. (1998). Attracting, motivating and retaining people by branding your workplace. The Human Resources Professional, 11, 23-27.
Boudreau, J. W., Rynes, S. L.(1985).“Role of recruitment in staffing utility analysis”, Journal of Applied Psychology, Vol.70.354-366.
Breaugh, J. A.(1981).“Relationships between recruiting sources and employee performance”, Academy of Management Journal, Vol. 57, No.1,142-147.
Breaugh, J. A.(1992).Recruitment Science and Practice, PWS-KENT Publishing Company.
Bretz, R. D., Jr., & Judge, T. A. (1994). The role of human resource systems in job applicant decision processes. Journal of Management, 20, 531-551.
Brown, B., & Perry, S. (1994). Removing the financial performance halo from fortune’s “most admired” companies. Academy of Management Journal, 37, 1347-1359.
Byars, L. L., & Rue, L. W.(1995).Human Resource Management, IRWIN.
Cable, D. M., & Graham, M. E. (2000). The determinants of job seekers’ reputation percetions. Journal of Organizational Behavior, 21,929-947.
Calori, R. (1985) . “ Effective Strategies in Emerging Industries ” , Long Range Planning , 18(3) , pp. 55-61.
Caves, R. E., and Porter, M. E.(1997).”From entry barriers to mobility barriers” , Quarterly Journal of Economics, Vol.91, No.2.421-434.
Cable, D. M., & Judge, T. A. (1996). Person-organization fit, job choice decisions, and organizational entry. Organizational Behavior and Human Decision Processes, 67, 294-311.
Cable, D. M., & Judge, T. A. (1994). Pay preferences and job search decisions: A person-organization fit perspective. Personnel Psychology, 47, 317-348.
Capowski, G. (1997). Dealing with the labor shortage from the inside out. HR
Focus, 74(11), 2.
Cliffe, S. (1998). Human resources: Winning the war for talent. Harvard Business Review, 76(5), 18-19.
Decker, P. J., and Cornelius, E. T.(1979).“A note on recruiting sources and job survival rates”, Journal of Applied Psychology, Vol. 64, No. 4,463-464.
Dessler, G. (2000). Human resource management. (8th ed.) Upper Saddle River, NJ : Prentice Hall.
Donaldson, T. & Preston, L. E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of Management Review, 20, 65-91.
Dowling, G. R. (1994). Corporate reputations: Strategies for developing the corporate brand. London: Kogan Page.
Dowling, G. R.(1986). ”Managing your corporate images”, Industrial Marketing Management, Vol.15,No.2,109-115.
Dowling, G. R. (1988). Measuring corporate images: A review of alternative approaches. Journal of Business Research, 17, 27-34.
Dutton, J. E., and Jackson, S. E.(1987).”Categorizing strategic issues:Links to organizational action”, Academy of M anagement Journal, Vol.33, No.2, 233-258.
Dutton, J. E., Dukerich, J. M., & Marquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39, 239-263.
Dutton, Jane E. & Dukerich, Janet M. (1991). Keeping an eye on the mirror: Image and identity in organization. Academy Of Management Journal, 34, 517-554.
Fein, R. (1998), Traditional or electronic tools: How do people get hired? , Journal of Career Planning & Employment, 58(4), pp.40-43.
Ferris G (Eds.). (1982). Personnel Management, Boston: Allyn & Bacon,103-128.
Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Boston: Harvard Business School Press
Fombrun, C. J., & Shanley, M.(1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33, 233-258.
Freeman, R. E.(1984).Strategic management: A stakeholder approach,Boston:Pitman Press.
Gannon, M. J.(1971).“Sources of referral and employee turnover”, Journal of Applied Psychology,Vol. 55, No. 3, 226-228.
Gatewood, R. D., Gowan, M. A., and Lautenschlager, G. J.(1993).“Corporate image, recruitment image, and initial job choice decisions”, Academy of Management journal, Vol. 36, No. 2, 417-427.
Gioia, D. A. & Thomas, J. B. (1996). Image, identity and issue interpretation: Sensemaking during strategic change in academia. Administrative Science Quarterly, 41, 370-403.
Gioia, D. A. & Chittipeddi, K. (1991). Sensemaking and sensegiving in strategic cahange initiation. Strategic Management Journal, 12, 443-448.
Gotsi, M. and A. M. Wilson（2001）, “Corporate Reputation: Seeking a Definition,” Corporate Communications: An International Journal, Vol. 6, pp. 24-30.
Graves, S. B., & Waddock, S. A. (1994). Institutional owners and corporate social performance. Academy of Management Journal, 37, 467-498.
Gray, E. R., and Balmer, M. T.(1998).“Managing corporate image and corporate reputation”, Long Range Planning,Vol. 31, No. 5, 695-702.
Greening, D. W. & Turban, D. B. (2000). Corporate social performance as a competitive advantage in attracting a quality workforce. Business and Society, 39(3), 254-280.
Greyser, S. A.（1995）,“Corporate Reputation: aid to Growth and Shield,” Inside PR and Reputation Management, January-February
Griffeth, R. W., Hom, P. W., Fink, L. W., & Cohen, D. J., (1997), “Comparative tests of multivariate models of recruiting sources effects” Journal of Management, Vol. 23, pp. 19-36.
Hall, J. R., (2001), “Recruiting via the Internet”, Air Conditioning, Heating & Refrigeration News, Vol. 212, pp.26
Hatch, M. J. & Schultz, M. (2000). Scaling the tower of Babel: Relational differences between identity, image, and culture in organizations. In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The Expressive Organization: Linking identity, reputation, and the corporate brand. London: Oxford University Press.
Herbig, P., J. Milewicz and J. Golden（1994）,“A Model of Reputation Building and Destruction,” Journal of Business Research, Vol. 31, pp. 23-31.
Herbig, P and J. Milewicz（1995）,“To be or not to be Credible that is: A Model of Reputation and Credibility among Competing Firms,” Marketing Intelligence and Planning, Vol. 13, pp. 24-33.
Herman, R. E. & Gioia, J. L. (2000). How to become an employer of choice. Winchester, Virginia: Oakhill Press.
Jackson, S. E., Brett, J. F., Sessa, V. I., Cooper, D. M., Julin, J., & Peyronnin, K. (1991). Some differences make a difference: Individual dissimilarity and group heterogeneity as correlates of recruitment, promotions, and turnover. Journal of Applied Psychology, 76, 675-689.
Jackson, S. E., & Schuler, R. S. (1990). Human resource planning: Challenges for industrial / organizational Psychology. American Psychologist, 45, 223-239.
Jacob, R. (1995). Corporate reputations. Fortune, 131, 54-59.
Judge, T. A., & Cable, D. M. (1997). Applicant personality, organizational culture, and organization attraction. Personnel Psychology, 50, 359-394.
Judge, T. A., & Bretz, R. D. (1992). Effects of work values on job choice decisions. Journal of Applied Psychology, 77, 261-271.
Keller, K. L., & Aaker, D. A. (1992). The effects of sequential introduction of brand extensions, Journal of Marketing Research, 29, 35-50.
Kirnan, J. P., Farley, J. A., & Geisinger, K. F., (1989), “The relationship between
recruiting source, applicant quality, and hire performance: an analysis by sex, ethnicity, and age”, Personnel Psychology, Vol. 42, pp. 293-308.
Kleiman, L. S.(1997). Human Resource Management: A Tool for Competitive Advantage, Western Publishing Company.
Lawrence,S.K. (1998). Human Resourcs Management:A tool for competitive aduvance.
Lee, D. (2000). Becoming a talent magnet. Executive Excellence, 17, 10-11.
Ledvinka, S.(1988). Personnel/Human Resources Management, PWS-KENT Publishing Company, Boston, Massachusetts, U.S., 261.
Levitt, T.（1965）, Industrial Purchasing Behavior: A Study of Communications Effects,
Cambridge: Harvard Business School.
Mathis, R.L., ＆ Jackson, J. H. (1998). Human resource management: Essential perspectives.
McGinnies, E.（1973）, “Initial Attitude, Source Credibility, and Involvement as Factors in Persuasion,” Journal of Experimental Social Psychology, Vol. 9, pp. 285-296.
McKenna, E., & Beech, N., (1995), The essence of Human Resource Management, Prentice Hall.
McManus, M.(1998). ”Recruitment jambalaya”, Credit Union Management,Vol. 21, No. 5, 48-51.
Milkovich, G. T., and Boudreau, J. W. (1999). Human Resource Management,
IRWIN Inc,
Miner, M. G., “Recruiting politics and practices”, Washington, DC:
Bureau of National Affairs, Inc., Personnel Policies Forum Survey,
No. 126, PP.1,4-5.
Moskowitz,M. (1972). Choosing socially responsible stocks. Business and Society, Vol.1, No.1 , PP.71-75.
Murphy, K.A., (1986), When your top choice turns you down: Effect of rejected job offers on the utility of selection tests, Psychological Bulletin, 99, 133-138.
Myers, S. and N. Majluf（1984）, “Corporate Financing and Investment Decisions when Firms Have Information Investors do not Have,” Journal of Financial Economics, Vol. 13, pp. 187-221.
Newman, D.R., ＆Hodgetts, R.M. (1998). Human resource management,:A customer-oriented approach. Upper Saddle River, NJ：Prentice Hall.
Olins, W. (2000). How brands are taking over the corporation. In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The Expressive Organization: Linking identity, reputation, and the corporate brand. London: Oxford University Press.
Olins, W. (1995). The New Guide to Corporate Identity. Aldershot, UK: Gower.
Petrick, J. A., Scherer, R. F., Brodzinski, J. D., Quinn, J. F., and
Ainina, M. F.,”Global leadership skill and reputational capita:
Intangible resources for sustainable competitive advantage”, Academy
of Management Executive, (1999), Vol. 13, No. 1
Post, I. E. and L. L. Griffin（1997）, “Corporate Reputation and External Affairs Management,” Corporate Reputation Review, Vol.1, pp.165-171
Powell, G.N., (1984), Effects of job attributes and recruiting practices on
applicant decisions: A comparison, Personnel Psychology, 37: 721-732.
Rees, A., & Shultz, G. P., 1970, Workers and Wages in an Urban Labor Market, University of Chicago.
Richins, M.（1983）, “Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study,” Journal of Marketing, Vol. 49, pp. 53-59.
Robins, Stephen P., 1978. Personal: The Management of Human Resources. Engwood, Cliffs, N.J.: Prentice Hall, Inc., 207
Rogers, D.P., & Sincoff, M.Z. ,(1978), Favorable impressions of the recruitment interviewer, Personnel Psychology, 31: 495-504.
Ruggless, R.(1999).“Internet Seen as An Effective Way in to Recruit New Employees,” Nation’s Restaurant News, Oct 18,Vol. 33, No. 42, 80-86.
Rynes, S. L., & Barber, A. E. (1990). Applicant attraction strategies: An organizational perspective. Academy of Management Review, 15, 286-310.
Rynes, S. L., & Miller, H. E.(1983).”Recruiter and job influences on candidates for employment” , Journal of Applied Psychology, 68:147-154.
Rynes, S. L. (1987). Compensation Strategies for recruiting. Topics in Total Compensation, 2, 185-196.
Rynes, S. L., Schwab, D. P., & Heneman, H. G. (1983). The role of pay and market pay variability in job application decisions. Organizational Behavior and Human Performance, 31, 353-364.
Schwab, D. P., “Recruiting and organizational participation”, In Rowland K,
Sever, I. and C. Fombrun（1992）, The Harris-Fombrun Reputation Quotient (RQ), Louis Harris & Associates, Inc., New York University’s Stern School of Business Working Paper, New York, NY.
Shapiro, S. P.(1987). ”The social control of impersonal trust”, American Journal of Sociology,93:623-658.
Shenkar, O., and Yuchtman-Yaar, E.(1997).”Reputation, image, prestige, and goodwill: An interdisciplinary approach to organizational standing”, Human Relation, Vol. 59, No. 11,1361-1381.
Sherman, A., Bohlander, G., & Snell, S.(1998).Managing Human Resources, 104 South-Western College Publishing.
Shrum, W.,& Wuthnow, R.(1998).”Reputational status of organizations in technical systems”, American Journal of Sociology,93:882-912.
Snell, S., Youndt, M., & Wright, P. (1996). Establishing a framework for research in strategic human resource management: Merging resource theory and organizational learning. Research and Human Resources Management, 14, 61-90.
Spence, A. M.(1974).Market signaling: Information transfer in hiring and related screening processes, Cambridge, Mass.: Harvard University Press.
Stone, R. J., (1998), Human Resource Management, Wiley.
Taylor, M. S., and Schmidt, D. W. (1983), ”A approach-oriented investigation
of recruitment source effectiveness”, Personnel Psychology, Vol. 36,
PP. 343-354.
Taylor, M. S., ＆ Bergmann, T. J. (1987). Organizational recruitment activities
and applicants’ reactions at different stages of the recruitment process.Personnel Psychology, 261-285.
Tajfel, H. & Turner, J. C. (1985). The social identity theory of group behavior. In S. Worchel & W. G. Austin (Eds.), Psychology of Intergroup Relations, 2, 7-24. Chicago: Nelson-Hall.
Thomas, S. L., & Ray, K., (2000), “Recruiting and the Web: High-tech hiring”. Business Horizons, Vol. 43, pp. 43-52.
Turban D. B., & Greening, D. W. (1996). Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal, 40, 658-672.
Ulrich, D. (1998). Human Resource Champions. Harvard Business School Press
Vendelo, M. T.(1998).“Narrating corporate reputation”, Studies of Management & Organization, Vol. 28, No. 3, 120-137.
Von Glinow, M. A. & Mohrman, S. A. (1990). Managing in complexity in high
technology organization. New York: Oxford University Press.
Walton，R.(1985),”From control to commitment in the workplace”，Harvard Business Review，March, 77~84.
Wanous, J. P. (1992). Organizational entry: Recruitment, selection, orientation and Socialization of newcomers (2nd ed.). Reading, MA: Addison-Wesley.
Weigelt, K., and Camerer, C.(1998).”Reputation and corporate strategy: A review of recent theory and applications“, Strategic Management Journal, Vol. 9, 443-454.
Weiss, A. M., Anderson, E., and Maclnnis, D. J.(1999).”Reputation management as a motivation for sales structure decision”, Journal of Marketing,Vol.63, 74-89.
Wiley, C.(1992).”Recruitment research revisited: Effective recruiting methods according to employment outcomes”, Journal of Applied Business Research, Vol. 8, No.2, 74-85.
Williams, K.(2000).“Online Recruiting: A Powerful Tool,” Strategic Finance, Montvale, Vol. 82, Iss. 6, 21.
Winter, P. A.(1996).“Recruiting experienced educators: A model and a test”, Journal of Research and Development in Education,Vol. 29, No.3.
Yoon, E., H. J. Guffey and V. Kijewski（1993）, “The Effects of Information and
Company Reputations on Intentions to Buy a Business Service,” Journal of Business Research, Vol. 27, pp. 216-228.
Yuen, E.C. (1990). Human resource management in high and medium technology companies. Personnel Review, 36-46.