Title page for etd-0219105-132412


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URN etd-0219105-132412
Author Shu-fen Wang
Author's Email Address 89s001@mail.kscg.gov.tw
Statistics This thesis had been viewed 4712 times. Download 7443 times.
Department Communications Management
Year 2004
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Cable TV System strategy of research in accordance to the Chunghwa Telecommunication MOD Service
Date of Defense 2005-01-24
Page Count 188
Keyword
  • strategy
  • Cable TV System
  • MOD
  • Chunghwa Telecommunication
  • Abstract Those mass medium, the breakthrough of the Asymmetric Digital Subscriber Line (ADSL) communication technology, and the global entertainment industries`s forwards the reconstructive changes of the competition markets, the cable TV, Fiber-Optic Technology and Air TV and so on, gradually go forwards the developments of digitalizing broadband. The Chinese Telecom MOD Service joins the cable TV competition market, resulting from the tendency cognition and the plot of telecommunication overall strategy. The MOD`s epochal pattern, the core ability, and market grasping, obviously make the cable TV system industries bear the competition pressure.
    This research by means of the enterprise competition "the strategy", from the industrial scope, the industrial characteristic, the element of the key will make it, the industry future and so on , carries on the discussion pointing out cable TV system in accordance to the MOD cross industry competition, how could it use the limited resources ,and well apply the market adventages to make the best adjustment for the administrative strategy. The strategy is a way to earn quite more profits. The form of the strategy depend upon apply some behavior patterns different from the competitors. By choosing the pattern which set of clear differentiable separates creates the unique valuable leading status for the enterprise.
    This research adapts the materialized research techniques, taking adventage of the literature analysis, depth interview and the coup-theory construction, to carries on the gleaning analysis, reorganizing the cable TV to the MOD competition in accordance to the strategy.
    The memoirs discovered that,
    In accordance to technical media flows with the conformity tendency, the Chunghwa telecommunication in order to hold the telecommunication main overman superiority, takes great efforts on enhancing the competition barriers, increasing user density, promoting management synthesis achievements. The MOD commercial localization is a link of the digital data service added the value. Through the MOD to extend the broadband IP network, the ADSL technology, may expand the enterprise network attachment value. The consideration of Air digital TV, platform opportunity, does not get rid of the correlation content provider establishing strategy cooperation relations.
    The Cable TV in accordance to the most effective diligently direction have three: The service conformity cuts into customer's demand, reinspect the price competition in the strategy importance, strategy competition emphasis each has its strong points and so on. The cable TV popular rate reaches most likely 85%.The consumers have accustomed to the program contents. To command the advantages of the high popular rate faces the cross industry competition. At present, we must make the signal quality stable, the service rapid, more the validity and diffusibility, in order to reestablish the reception of TV household to the system confidence. We simultaneously may use in the place media characteristic, the penetration self-restraint frequency channel influence and the customer increase interaction, the faith, and user density.
    Advisory Committee
  • Ya-ching Lee - chair
  • Sue-jen Lin - co-chair
  • Hsiang Chen - advisor
  • Files
  • etd-0219105-132412.pdf
  • indicate access worldwide
    Date of Submission 2005-02-19

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