西元2008-2009年間，台灣企業面臨了劇烈的金融海嘯，造成失業率提升、國家經濟的蕭條。面對如此大的衝擊，各家企業紛紛做出多樣策略選擇來因應這波金融海嘯所造成的危機。而本研究旨在瞭解在這兩年間，金融海嘯對台灣上市櫃企業所造成的影響，並根據體制理論三個面向，分別是模仿力、規範力及強制力來分析企業選擇策略的背後成因為何。
透過對201家企業進行問卷調查分析，我們發現體制壓力來源的模仿力、規範力是造成企業有多重策略選擇的主因。受到模仿力影響越大的公司，越傾向執行被動的因應策略；受到規範力影響越大的公司，越傾向執行主動的因應策略；而無論強制性影響是否對公司影響，皆不會影響公司的策略選擇。

In 2008-2009, firms in Taiwan encountered dramatic financial tsunami, and this crisis made unemployment rate still climbing and economic depression. In order to reduce the impact from financial tsunami, every firm chooses some strategies to resist it. The purpose of our study is to find out the influence from financial tsunami on the listed companies. More importantly, we base on the three mechanisms (mimetic force, normative force and coercive force) of institutional theory to analyze the real reason for choosing strategies.
We collect and analyze 201 returned questionnaires. The finding of this study is that the main factor of choosing strategies is from the mimetic force and normative force. In fact, the enterprise is affected by mimetic pressure deeply, and then it would tend to use the passive strategies. The enterprise is affected by normative pressure deeply, and then it would tend to use the active strategy. Interestingly, whether the enterprise is affected by coercive pressure or not, it doesn’t affect the strategies choosing.

Mandarin Abstract……………………………i
English Abstract……………………………ii
Contents..…………………………………..iii
List of figures................................................iv
List of tables………………………………..v
Chapter 1 Introduction……………………......1
Chapter 2 Theoretical background……….....4
2.1 The Role of Strategy………………......4
2.2 Institutional Theory………….................5
2.3 Discussion of Institutional Theory……7
Chapter 3 Research framework and methodology……………………….10
3.1 Strategic ResponseArchitecture…………………………….............10
3.2 Hypothesis..........................................................................................19
3.3 Method...............................................................................................24
3.3.1 Data Collection........................................................................24
3.3.2 Variables..................................................................................24
Chapter 4 Results........................................................................................28
4.1 Findings.............................................................................................28
4.2 Discussion..........................................................................................36
Chapter 5 Conclusions................................................................................37
5.1 Contributions......................................................................................37
5.2 Future Directions................................................................................37
5.3 Limitations..........................................................................................38
Bibliography...........................................................................................................39

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