台灣與中國大陸協定經濟貿易開放後，許多台灣紡織相關的中小企業紛紛外移或直接關廠，造成本地紡織產業鏈上原料、技術、研發能力的短缺與停滯，也阻礙下游紡織的開發設計。面臨大量外來產品競爭的同時，各家紡織業者也試圖想要開發有設計感、附加價值高的產品，搭上台灣推行及輔導的文創產業方向、計畫等，延伸而來的問題是－寢具產品若要融合獨特的設計感，是否是消費者真的所重視的呢？因此本研究整理寢具的主要產品屬性，並納入文化創意設計的概念共二十五項屬性，運用 Kano 二維品質模型進行分析，探討消費者對寢具產品的評估，特別是對文創設計有關的產品屬性看法。
研究結果發現：（一）對於單一寢具產品，整體而言消費者較重視的產品屬性以功能、技術層面為主；偏向文化創意設計概念之屬性，對消費者沒有太大的影響。（二）個人屬性與產品屬性的差異分析中，在性別、教育程度、婚姻、所得方面，與特定的產品屬性呈現顯著差異，可供寢具業者及後續研究參考。

After signing ECFA (Economic Cooperation Framework Agreement) with China, many textile-related SMEs in Taiwan have chosen to either - moved out of the country or directly closed their operations. As a result, the local textile industry chain is now faced with shortages and stagnation in raw materials, technology, and R&D capabilities.
In the face of a large number of external product competitions, there are still textile companies tried to develop products with high sense of design and high added value, or took the direction of cultural and creative industries and programs that Taiwan has implemented. But, is it really the consumer's attention that the bedding product is to be integrated with a unique design sense? This study uses the product attributes of bedding product and incorporates the concept of cultural creativity and design into a total of twenty-five attributes. Using the Kano model to analyze, and understand what attributes for bedding product are consumers considering importance in southern Taiwan. Results showed that: (1) The attributes of bedding product that consumers value most are functional and technical related. The attributes of the cultural and creative design concept do not have much impact on consumers choice. (II) There are significant differences among the gender, education, marriage, and income with respect to specific product attributes, which can be used as a reference for textiles industry and research in the future.

第壹章　緒論 1
　第一節　研究背景與動機 1
　第二節　研究目的　4
　第三節　研究流程　5
第貳章　文獻探討　6
　第一節　產品的設計與屬性　6
　第二節　文化創意產品的設計與屬性　12
第參章　研究方法　16
　第一節　研究架構　16
　第二節　操作性定義　17
　第三節　研究範圍與對象　20
　第四節　資料分析方法 　21
　第五節　問卷設計與回收結果　27
第肆章　資料分析與討論 　30
　第一節　樣本資料與敘述性統計　30
　第二節　KANO二維品質模型分析　32
　第三節　個人因素與產品屬性品質的差異分析　38
第伍章　結論與建議　57
　第一節　學術與實務意涵與貢獻　57
　第二節　研究限制與後續方向　62
參考文獻　64
附錄一　問卷　71

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