行動世代來臨，手機與網路的結合，前所未有地打破時空疆界，也轉變人與人連結的方式。手機即時通訊應用程式成為時下熱門的溝通管道，其中，LINE 挾著可愛的貼圖（Sticker）席捲亞洲，以個人電話簿為中心的強連結社群成形，也使文字為基礎的中介溝通在親密關係溝通中扮演越來越重要的角色。儘管過去研究已證實電腦中介傳播可以達成與面對面同等的親密，然而，尚未有研究檢驗文字與非語言線索（貼圖）之間的關係與親密效果。因此，本研究旨在檢驗在 LINE 溝通管道中，貼圖是否適用在他人揭露正面或負面事件時展現支持（親密表達），而使用三種不同訊息型式──文字、貼圖、文字與貼圖表達親密──各自激發親密經驗為何，是否有助於增進雙方關係的滿意。本研究採取 2（情境：正面 vs. 負面）x 3（親密表達訊息形式：純文字+貼圖 vs. 純文字 vs. 貼圖） 受測者組間組內混合設計（mixed factorial design）共 6 個實驗組別，在 BBS、Facebook 招募具有 LINE 使用經驗的樣本共 300 人。本研究發現，使用 LINE 進行溝通時，負面情境所激發的親密經驗高於正面情境。在訊息形式的主效果方面，無論正面或負面情境，各訊息型式所激發的親密經驗排序皆為：「文字+貼圖」大於「貼圖」大於「文字」。本研究延伸超人際理論以及過去 CMC 非語言替代物的研究，研究結果支持在 CMC 的脈絡中，使用圖形溝通較單純文字溝通更可促進親密經驗。

With the coming of Mobile Generation, mobile instant messaging applications have turned into popular communicative channel nowadays. One of these applications, LINE, has played a more and more significant role in the maintenance of close relationships by its text-based communication with cute “stickers.” However, there has been no study to investigate the impacts of text and the nonverbal cues, stickers, on intimacy effects. Therefore, the study aims to examine whether stickers can be used to express intimacy while others disclosing positive and negative events, and what is the intensity of intimacy experiences that distinct message types, namely, text, stickers, and text plus stickers stimulate and whether it would further increase close relationship satisfaction. The study adopts mixed factorial design composed of two valence situations (positive and negative) and three message types of intimate expression (text, sticker, and text plus sticker) and further categorized into six experimental groups in total. Participants who have LINE using experience（N=300）was collected through Facebook and PTT (BBS in Taiwan). The result demonstrates that negative-valence situation surpass positive ones in generating intimacy experiences. In the aspect of the main effects of message types, whatever the situation valence are positive or negative, the intimacy effects that message types raise are in the same order: “text plus sticker” messages have the highest intimacy effect, following with “sticker only” messages and “text only” messages in turn. This study extends Hyperpersonal Theory and CMC research regarding the nonverbal surrogates, supporting that employing stickers can promote more intimacy experiences than text only in the context of CMC.

[壹、緒論+1]
[第一節、研究背景與動機+1]
[一、越趨中介的溝通型態：永恆聯繫、既連結又隔離+4]
[二、中介的溝通促進或是阻礙親密？+5]
[三、CMC 的非語言線索：表情符號、貼圖+6]
[第二節、研究目的與問題+8]
[貳、文獻探討+10]
[第一節、行動即時通訊與貼圖+10]
[第二節、親密與親密模型（Intimacy and Intimate Model）+15]
[一、親密互動（Intimate Interaction）+18]
[二、親密關係（intimate relationship）+24]
[第三節、親密與情緒（Intimacy and Emotions）+26]
[一、情緒溝通（Emotional Communication）+27]
[二、社交情緒（The Social Emotions）+28]
[第四節、親密互動的情境脈絡：支持性傳播+30]
[一、訊息內容+32]
[二、訊息型式+40]
[第五節、電腦中介傳播下的親密與情緒+41]
[一、非語言線索的缺乏？+42]
[二、 CMC 同樣可達成親密+43]
[第六節、線索的再引進： CMC 的非語言線索+45]
[参、研究方法+53]
[第一節、研究流程+53]
[第二節、研究架構+55]
[第三節、研究對象與實驗設計+55]
[一、研究對象+55]
[二、實驗設計+56]
[三、實驗刺激物和前測+58]
[四、實驗程序+60]
[五、測量量表+60]
[六、資料分析與統計方法+61]
[肆、資料分析+62]
[第一節、前測分析+62]
[第二節、樣本資料結構分析+64]
[第三節、控制變數之差異分析+65]
[一、各實驗組使用LINE版本（電腦版／行動版）+65]
[二、各實驗組使用LINE之現況+66]
[三、各實驗組之選擇親近對象的親近程度+68]
[四、各實驗組之性別分布+69]
[五、各實驗組之年齡+69]
[六、各實驗組之教育程度+70]
[七、各實驗組之宗教信仰+71]
[八、各實驗組之職業+71]
[第四節 量表信度與效度+72]
[第五節　假說確證+75]
[一、一般線性模式與迴歸分析+75]
[二、實驗變數交互效果分析+79]
[伍、結論與討論 +80]
[第一節、研究發現+80]
[第二節、理論貢獻+83]
[一、親密模型+83]
[二、超人際理論+84]
[三、支持性訊息理論與正向情緒的擴展與建構理論+84]
[第三節、實務貢獻+85]
[第四節、研究限制與未來研究方向+87]
[參考文獻+89]
[附錄+102]

一、中文部分

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顏瓊玉（2013年2月11日）。通訊 App 生財大戰 台灣大出奇招。商業周刊。
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爆小編（2013年4月18日）。即時通訊Whats App 全球使用者數破二億！。 聯合新聞網。取自 http://mag.udn.com/mag/digital/storypage.jsp?
f_ART_ID=451444

爆小編（2012年7月19日）。LINE動人心：專訪韓國NHN總部LINE事 業部總監姜玄玭(下) 。 APP 01。取自 http://www. App
01.com.tw/news_view.aspx?post_no=1299

洪嘉蓮（2013年5月）。LINE超強連結，威脅Facebook。30 雜誌。
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中央社訊息服務（2012年10月19日）。熱門通訊 APP 大調查 LINE市佔率第
一。中央社。取自 http://www.cna.com.tw/postwrite/Detail/
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陳雨鑫（2013年10月11日）。LINE大玩多角戀 兔兔劈腿被罵爆。
聯合新聞網。取自 http://udn.com/NEWS/NATIONAL/NAT5/
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陳玉翎、楊至靜（2012年9月19日）。台北雜誌公會 訪民音社、Line韓國 總部。動腦新聞。取自 http://www.brain.com.tw/News/
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羅之盈（2013年1月20日）。上線574天，LINE全球使用者破1億大
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顏理謙（2013年7月23日）。LINE全球使用者突破2億，熊大、兔兔貼
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極客公園（2013年9月30日）。表情經濟學：從 ICQ、MSN 到 LINE，為
什麼我們喜歡貼圖？。數位時代。取自http://www.bnext.com.
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曾翌萍（2013年10月18日）。貼圖傳情！LINE主角「內心戲」很到位。TVBS新聞。取自 http://news.tvbs.com.tw/entry/507384

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