大趨勢是一種對於全球產業、經濟、社會、文化乃至於個人生活造成長遠且具持續性的經濟因素。在全球化的影響之下，許多產業已經正式將全球大趨勢納入策略以及布局的考量之中，此篇論文致力於研究出對於汽車產業來說最為重要的全球運輸大趨勢為何？此論文將透過蒐集並研讀有關全球趨勢的文獻來定位出全球大趨勢再深入探討趨勢對於產業造成的正面以及負面影響，最後再將顧問公司以及學術文章所提出的建議也納入其中。根據全球知名的權威顧問公司以及汽車制造商所發表的商業報告指出「永續發展」「科技」以及「新型經濟力」乃為運輸產業中最為重要的趨勢。研究結果顯示，「無人車」「自動駕駛」等技術為同時符合「永續發展」「科技」以及「新型經濟力」三個趨勢的概念，因此此篇論文研究建議汽車產業將可以著重在此新型的運輸模式或者朝研究出更多類似於自動駕駛技術能夠同時符合諸多全球運輸產業大趨勢的概念。

Megatrends are a global, sustained and macro-economic forces of development that impact business, economy, society, culture and personal lives thereby defining our future world. More and more businesses notice the importance of megatrend since the world are increasingly connected. This research aims to find out the most influential global mobility megatrends and observe the impact to the automotive industry. Through reviewing various industry reports and academic sources, we found out that sustainability, technology and new economic force are the most important mobility megatrends. Advantages and disadvantages each trend could cause are listed in this research as well where suggestions from consulting company and academic sources are provided as well. The finding also shows that autonomous vehicle could fit sustainability, technology and new economic force at the same time. It is strongly recommended that business put more emphasis on autonomous technology or similar ideas that fit dominant trends concurrently.

THESIS VALIDATION LETTER ii
ABSTRACT (Chinese) iii
ABSTRACT (English) iv
TABLE OF CONTENTS v
LIST OF TABLE vii
LIST OF FIGURES viii
INTRODUCTION 1
1.1 Research Background and Motivation 3
1.2 Research Goal 5
1.3 Research Procedure 6
LITERATURE REVIEW 8
2.1 Automotive Industry and Sustainability 8
2.2 Automotive Industry and Technology 9
2.3 Stakeholders of Automotive industry 10
RESEARCH METHODOLOGY 14
3.1 Identify the Major Mobility Megatrends 15
3.1.1 Keywords Searching on the Internet 15
3.1.2 Manual Screening 16
3.1.3 Content Check 17
3.1.4 Content Analysis Using Framework 17
3.1.5 List of Consulting Company Sources 20
3.2 Automotive General Trends 21
3.2.1 Keywords Searching in Database 21
3.2.2 Manual Screening 22
3.2.3 Content Check 23
3.2.4 Content Analysis Using Framework 23
RESEARCH ANALYSIS AND CONTENT 26
4.1 Research Analysis 26
4.2 Sustainability 34
4.2.1 Sustainability Quick Overview 34
4.2.2 Sustainability in Automotive Industry 35
4.2.3 Smart and Sustained City 37
4.2.4 Climate Change and Resource Scarcity 39
4.2.5 Nature Resource Management 40
4.2.6 Eco-friendly mobility 41
4.2.7 Sustainable Production 42
4.2.8 E-Vehicle 43
4.2.9 Energy Efficiency, Alternative Energy, Emission Control, Fuel Price 44
4.2.10 Changing Life Style 45
4.2.11 Demographics 46
4.3 Technology 47
4.3.1 Technology Quick Overview 47
4.3.2 Technology in Automotive Industry 48
4.3.3 Connectivity and Digitalization 51
4.3.4 Manufacturing 52
4.3.5 Autonomous Vehicle 53
4.4 New Economic Force 59
4.4.1 New Economic Force Overview 59
4.4.2 New Economic Force in Automotive Industry 59
4.4.3 Emerging Market 59
4.4.4 Urbanization 61
4.4.5 New Mobility 63
4.4.6 Mobility Ownership 65
CONCLUSION 67
5.1 Sustainability 68
5.2 Technology 69
5.3 New Economic Force 71
5.4 Recommendation 72
5.5 Limitation 73

REFERENCES 77
APPENDIX 85

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