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論文名稱 Title |
探究組織危機公關處理之原則 - 以三個台灣企業為例 An Exploratory Study of Crisis PR Principles in Three Taiwanese Organizations |
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系所名稱 Department |
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畢業學年期 Year, semester |
語文別 Language |
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學位類別 Degree |
頁數 Number of pages |
50 |
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研究生 Author |
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指導教授 Advisor |
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召集委員 Convenor |
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口試委員 Advisory Committee |
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口試日期 Date of Exam |
2010-01-27 |
繳交日期 Date of Submission |
2010-04-21 |
關鍵字 Keywords |
危機公關處理 Crisis public relations management |
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統計 Statistics |
本論文已被瀏覽 5794 次,被下載 0 次 The thesis/dissertation has been browsed 5794 times, has been downloaded 0 times. |
中文摘要 |
探究組織危機公關處理之原則 |
Abstract |
Nowadays, organizational crisis management is one area in which PR experts truly earn their keep. Accordingly, until 2001, around 50 to 70 percent of the largest profit-making organizations in the United States haven't made any disaster plans. In Taiwan, it may not surprise to learn that, nowadays some still failed to put plans in place in anticipation of a catastrophe. As a matter of the fact, there are more examples of organizations getting crisis management wrong than doing it right. When crisis strikes, most companies are unprepared and poorly handle the situation. The overall purpose of this study is to investigate how Taiwanese companies use crisis management principles in handling public opinions at five phases of a crisis: detection, preparation/prevention, containment, recovery, and learning. The research conducted within this study determines how effectively Taiwanese organizations have communicated their corporate value to their stakeholders. |
目次 Table of Contents |
Abstract (Mandarin)…………………………………………….…..………….. 4 Abstract ………………………………………………………….…………….. 5 Chapter 1: Introduction ...…………………………………………………… 6 Chapter 2: Literature Review .......................................................................... 8 2.1 A brief history and development of Public Relations …...……………........ 8 2.2 Crisis and Crisis Public Relations Management ...…………..…………… 10 2.2.1 What is a crisis? ....................................................................................... 10 2.2.2 Types of Crisis ………………………………………………….......….. 11 2.3 Crisis Public Relations Management and its application within organizations ………………………………………………………………..... 13 2.3.1 Fearn-Banks - five stages of a crisis ………………………………….....15 2.4 Communicating with the public during a crisis ………………………. … 16 2.4.1 The 5Cs effective communication model …………………..………...... 16 2.5 Key Principles in Crisis Public Relations Management …………….…… 17 2.6 Corporate PR and the PR profession in Taiwan ……………………….…..19 Chapter 3: Research Method …………………………………………….… 21 3.1 Research Design …………………………………………………………. 21 3.1.1 Case Study Method …………………………………………………….. 21 3.1.2 Multiple-Case Study Method …………………………………………... 23 3.1.3 Strengths and weaknesses of using case studies method ………………. 23 3.2 Data Collection Method ………………………………………………….. 25 3.2.1 Choice of respondents ………………………………………………….. 25 3.2.2 Semi-structured interviews …………………………………………….. 26 3.2.3 Interview Advantages and Limitations ………………………………… 27 3.2.4 Research limitations and constraints …………………………………... 27 Chapter 4: Case Analysis and Findings …………………………………… 30 4.1 Children Are Us Foundation ……………………………………………... 30 4.1.1 Analysis and Key Findings …………………………………………….. 32 4.1.2 Key Mistakes …………………………………………………………... 34 4.1.3 Key lessons from the CAUF case ……………………………………… 34 4. 2 Trend Micro …………………………………………………………...… 35 4.2.1 Analysis and Key Findings …………………………………………….. 37 4.2.2 Key Mistakes ………………………………………………………...… 39 4.2.3 Key Lessons from the Trend Micro case …………………………….… 39 4. 3 Eternal Chemical ………………………………………………………… 40 4.3.1 Analysis and Key Findings …………………………………………….. 41 4.3.2 Main Mistakes ………………………………………………………….. 42 Chapter 5: Conclusion ……………………………………………………… 43 Bibliography ………………………………………………………………… 44 |
參考文獻 References |
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