||Since the internet opened for commercial use, more and more e-Stores are built on the World Wide Web .It is important to know which factors are the main concerns for the selection of an e-Store become the key points that our research institute will discuss next.|
This paper first identifies a set of evaluating criteria concerning e-Store based on the extensive literature review, and the evaluating criteria for the option on e-Store is made after consideration of the environment and characteristics of e-Store. Then, an iterative process of personal questionnaires with the e-Store consumers was conducted to modify the evaluating criteria in order to ensure its integrity, and decide the importance of each of evaluating criteria. Secondly, we’ll choose an appropriate e-Store by studying a case with ELECTRE I as an evaluation method. The result of this research not only can contribute to the understanding of e-Store evaluation, but also provide a practical guideline for the enterprise that will introduced e-Store in the near future.