近30年來亞洲經濟快速成長加以經濟全球化趨勢，國際航空公司面對市場快速轉移變化、油價波動及不同型態航空業者持續加入導致競爭加劇，為避免艙位過剩，造成營業壓力，國際航空公司在激烈競爭環境下，如何運用合縱連橫策略，確保市場競爭優勢，尤其航空貨運產業，各航彼此競爭條件不同狀況下，如何結盟合作創造雙贏，已成為航空貨運業者不可避免的課題。
本研究經由文獻回顧、透過麥克.波特(Michael Porter)五力分析理論對航空貨運現況進行分析，檢視產業內五種壓力的情況，再就麥克.波特鑽石理論研究，進行台灣航空貨運產業國際競爭力強弱分析；接著藉由賽局-競合理論探討透過與其他企業合作來獲得企業競爭優勢或戰略價值的戰略定位，最後則進行產業界專家深度訪談，整理歸納航空貨運策略聯盟之選擇要素並建立層級架構，依據層級程序分析法(AHP法)延請專家依所建立的評估準則進行各層級程序分析求得各評估準則相對權重值與整體權重值。
研究結果發現，傳統企業注重的價值鏈已產生變化，如降低成本、航線艙位使用率、市場佔有率等皆非現代航空貨運產業主要影響要素，取而代之如提昇服務品質、加強航線艙位供給能力及客製化的多元性運價結構等因素顯示為企業在產業供應鏈須相對強化之向量；該結果經訪查分析，主要因為時代科技改變，消費者ㄧ般可容易取得相關資訊，並得自行研判產品偏好，為消費意識普遍提昇所致；另外，操作因素上，兩岸三地航空貨運業者對產業競合領域相對較關切特徵值為「航權」議題，尤其台灣之航空貨運專業人士，導致多數專家對政府政策方針、航權限制與分配及企業航網配置等因素給予高權重。

In past 30 years, the economic in Asia continue rapid growth and go toward globalization. The international airlines are facing heavy challenge for market fast-moving change, the fluctuant oil price and many different styles of carriers continue to join market which caused most competitive for aircargo industry. In order to avoid the kind of dilemma on business running from fierce competitive environment and superfluous space that international carriers have to find out a suitable solution and proper strategy to ensure the competitive advantage of enterprise. Esepcially, it is different condition and pattern for each carrier at the aircargo industry, how to cooperate with other carrier or different industry to create a win-win condition is one major topic for aircargo industry.
In this study, through literature review, by Michael Porter’s Five Forces model to analyze the current status of aircargo industry, review the situation within the industry five kinds of pressure, and then also apply Michael Porter another Theory - competitive advantage of nations to conducted competitiveness strength analysis for Taiwan aircargo industry in international. Followed by Game - theory of co-opetition to search for competitive advantage or strategic value of corporate strategic positioning. Finally, we process interviews with experts from aircargo industry to summarize and select features for Air cargo’s Co-opetition and establish hierarchical structure. This study also utilizes the method of Analytic Hierarchy Process (AHP) to set up standard hierarchical structure that sent for experts to assess and weight value for each criteria and overall vector.
The research found that the traditional targets which enterprise focus on have changed gradually, such as cost down, space utilization and market share…etc. which is not major concerning pattern anymore. Replaced as improve service quality, strengthen supply capacity and customize selling rate pattern for different customer. It is different vector and concept which enterprises need to learn. After analyzing, currently, people are easy to search any information from different ways because of the improvement of science technique. Customers will decide and use which they prefer. Another founding, the experts from district of Cross Strait and HongKong all concern the topic for “traffic right”, especially for the experts from Taiwan. It means the policy guidelines of government and dispatch for traffic right are the focus topic for aircargo industry.

論文審定書 i
公開授權書 ii
誌　謝 iii
摘　要 iv
Abstract v
目　錄 vii
圖　次 viii
表　次 ix
第一章　緒論 1
第一節　研究背景與動機 1
第二節　研究目的 4
第三節　研究流程 6
第四節　研究範圍與限制 7
第二章　文獻探討 9
第一節　五力分析 9
第二節　鑽石模型 12
第三節　競合理論 17
第四節　產業現況分析 20
第三章　研究設計 33
第一節　研究架構 33
第二節　研究模式 34
第三節　研究方法 36
第四節　分析方法 44
第四章　實證分析 48
第一節　AHP問卷分析結果 48
第二節　實證結果彙整 51
第五章　結論與建議 59
第一節　結論 59
第二節　建議 62
第三節　未來研究發展建議 65
參考文獻 66
附錄ㄧ 69

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