本論文是滑水公司的商業計畫書. 目的為顯示南台灣新事業之可能性. 為達到本目標, 本文使用市場調查, 經營計畫, 行銷策略等等方法.
第一章內容為滑水簡介, 滑水的運動歷史, 發展與目前的狀況. 台灣是很適合水上的運動的地方. 而第二章裡的市場分析是證明此論點. 此論文所分析的項目是有關台灣氣候與台灣人對運動的態度和習慣. 研究結果發現南台灣之所以適合當作水上運動的地方是因為冬天的期間很短與降雨量很少. 根據台灣教育部體育署調查, 台灣人民運動的坪率越來越高, 且更關心自己的身體健康. 第三章裡有滑水公司的基本介紹, 經營計畫, 管理系統描述與財務預估.
本研究證明滑水公司在南台灣的可行性. 即使不景氣狀況下滑水公司長期內是會有利潤的.

The present paper is a business plan for a start-up of a wakeboarding company. The main purpose of this study is to proof the feasibility of the new venture in the southern Taiwan. Market analysis, financial planning, and marketing strategic planning were used, to better illustrate the feasibility of this new venture study.
The brief introduction, history of wakeboarding, its development, and the current situation, is given in the first chapter. Taiwan can be considered as one of the best places for performing this watersport. To prove this, a market analysis is introduced in the second chapter. The climate and people’s attitude towards sports were researched. The watersport is most preferred in southern Taiwan, as it has the shortest winter period and the least precipitation’s level. According to the survey made by Sport Administration, Ministry of Education, the people of southern Taiwan tend to be more active and care more about their health and body. In the third chapter, the company’s structure, management organization, and financial projections are shown.
The researching results support the feasibility of the wakeboarding company in Southern Taiwan. Even in a pessimistic projection, the new venture proved to be profitable in long-term period.

Contents
1. Introduction: History and Development of Wakeboarding 1
1.1 Wakeboarding Description 1
1.2 Wakeboarding History 1
1.3 Wakeboarding Today. Competitions. 3
1.4 Wakeboarding Development. 5
2. Market Analysis 7
2.1 Benefits of Wakeboarding in Southern Taiwan. 7
2.1.1 Climate 7
2.1.2 Taiwanese Sport’s Statistics. 8
2.2 Wakeboarding in Taiwan 20
2.2.1 History 20
2.2.2 Current Situation. 23
3. The New Venture Business Plan 29
3.1 Company’s Description 29
3.2 Management and Organization 30
3.3 SWOT Analysis 31
3.4 Marketing Strategy 35
3.4.1 Segmentation 35
3.4.2 Targeting. 36
3.4.3 Positioning. 36
3.4.4 Pricing 37
3.4.5 Place 37
3.4.6 Promotion. 38
3.5 Financial Plan 41
3.5.1. Notes and Assumptions for Financial Projections. 41
3.5.2 Realistic scenario 44
3.5.3 Pessimistic Scenario 49
3.5.4 Optimistic Scenario 50
Conclusion and Future Perspectives 52
References 54

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