科技的日新月異，不僅促使許多新興產業的發展，亦使市場原有的傳統模式延伸出創新的商業模式，共享經濟便是最佳的例子。然而，在過去共享經濟五大領域的研究當中，多著重於共享經濟之成功案例進行研究，例如Uber的汽車共享與Airbnb的住宿共享，鮮少針對其他資源之共享進行探討，因此本研究藉由線上人力(online staffing)共享，了解使用者對於無形資源共享平台的使用意圖。研究中以創新擴散理論(Innovation Diffusion Theory)中的感知創新屬性(包含相對利益及感知風險)及使用者本身因素(包含慣性、懶惰、個人IT創新接受度)之觀點切入，以使用者觀點了解影響其使用意圖的重要因素。
本研究採問卷法，透過網路蒐集454份有效問卷進行分析，研究結果顯示，使用者對於平台的感知創新屬性與其本身因素兩部分皆確實顯著影響使用者的使用意圖。最後，本研究除了能以學術的角度，了解可能影響使用線上人力共享的因素之外，也希望能替即將開發或正在開發線上人力共享平台的業者做出更精確的策略規劃來提升使用率。

The ever-changing of technology has not only created new business model, but also gave the traditional model a new life. “Sharing Economy” is the best example. However, the prior studies on Sharing economy have only focused on the tangible resources sharing, such as cars and accommodations sharing. In this research, we propose a five-construct model to understand user acceptance of online staffing. These constructs included two perceived attributes of innovations (relative advantage and perceived risk), and three personal factors (inertia, laziness, and personal innovativeness in IT).
In this research, our data were collected from 454 Internet users. The results show that the user's perception of the platform’s innovativeness and his/her personal factors indeed significantly affect his/her intention to use. We hope our finding can not only help us understand user’s intentions to use online staffing platforms, but also can help organizations or people who want to develop an online staffing platform to improve the utilization rate by making more accurate strategies.

論文審定書 i
摘要 ii
Abstract iii
目錄 iv
圖次 vi
表次 vii
第一章　緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 5
第四節 研究流程 6
第二章　文獻探討 7
第一節 共享經濟(Sharing economy) 7
第二節 創新擴散理論 (Diffusion of innovation, IDT) 11
第三節 慣性(Inertia) 14
第四節 懶惰 (Laziness) 16
第五節 個人IT創新接受度 (Personal Innovativeness in IT, PIIT) 17
第三章　研究方法 19
第一節 研究模型 19
第二節 研究假說 20
第三節 操作型定義 24
第四節 研究設計 25
第四章　研究結果 31
第一節 無反應偏差 (Non-response bias ) 檢定 31
第二節 樣本基本資料分析 32
第三節 信效度分析 33
第四節 共同方法變異(Common method variance, CMV) 36
第五節 共線性 39
第六節 模型及假說驗證 40
第五章　結論及建議 42
第一節 研究結果及討論 42
第二節 實務意涵 47
第三節 研究限制 49
第四節 未來研究方向 49
參考文獻 51
附錄 61

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