近年來，臺灣與西語系國家之間的經濟與商業往來有成長的趨勢。臺灣與西語系國家，無論在語言或者文化上，都存在著極大的差異，這本質上差異性為雙方帶來溝通上的斷層。

有鑒於這個問題，位於台北的三位譯者於共同創立了建橋翻譯社。此翻譯社接洽 西班牙文、中文與英文之間的翻譯作業， 同時協助客戶瞭解其間的文化差異。建橋翻譯提供語言翻譯(文字翻譯，口譯，校閱 )，以及翻譯顧問等服務。

建橋翻譯社成功的關鍵，存在於三位組織成員擁有的特殊專業背景，對於語言與文化的豐富經驗，以及與各企業及相關通路的穩定人脈關係。品質，效率為本翻譯社的服務重點。

The commercial and economical relations between Taiwan and Spanish-speaking countries has grown in the last years. Taiwanese culture and Chinese language are completely different from Spanish-speaking countries’ culture and language.
The Bridge Translation Agency is a business owned by three translators in Taipei which solves this problem. The agency works between Spanish, Mandarin Chinese and English and provides customers help to understand different cultures. The Bridge Translation Agency offers communication (translation, interpretation, and proofreading) and consulting services.
The background, culture, language, contacts and experience of the three owners and employees are the Bridge Translation Agency’s keys to success. The quality and efficiency of the services are also the bases of this business.

TABLE OF CONTENTS

Thesis Approval Form i
Acknowledgements iii
摘要 iv
Abstract v
Table Index x
Figure Index x
INTRODUCTION 1
LITERATURE REVIEW 3
METHODOLOGY 5
1. EXECUTIVE SUMMARY 7
1.1. Statement of purpose 7
1.2. Problem and solution 7
1.3. Business model 7
1.4. Service 7
1.5. Target market and customers 8
1.6. Core competence 8
1.7. Management team 8
1.8. Key success factors 8
1.9. Business process 9
1.10. Strategy 9
1.11. Financial Forecast 9
2. BUSINESS DESCRIPTION 10
2.1. General description of the business 10
2.2. Differentiation strategy 12
3. INDUSTRY ANALYSIS 13
3.1. Industrial description 13
3.1.1. Translation industry in Taiwan 16
3.1.2. Consulting industry in Taiwan 18
3.2. Buyers 19
3.3. Potential entrants 20
3.4. Suppliers 20
3.5. Substitutes 21
3.6. Industry competitors 22
3.7. SWOT Analysis 25
4. MARKETING PLAN 26
4.1. 4Ps 26
4.1.1. Product 26
4.1.2. Price 30
4.1.3. Place 31
4.1.4. Promotion 31
4.2. Target market and customers 33
4.3. Pricing Strategy 34
4.4. Promotion and advertising strategy 36
4.4.1. Word of mouth (WOM) 36
4.4.2. Website 36
4.4.3. Slogan 36
4.4.4. Logo 37
4.4.5. Direct Marketing 38
4.4.6. Online resources 39
4.4.7. Events 40
4.5. Sales strategy and forecast 40
4.5.1. Sales Strategy 40
4.5.2. Forecast 41
5. OPERATION PLAN 44
5.1. Business license 44
5.2. Business location and staff 44
5.3. Business operations 47
5.4. Customer support service 47
6. MANAGEMENT 49
6.1. Management team 49
6.2. Governance and organizational structure 50
6.3. Reporting relationships 50
7. FINANCIALS 52
7.1. Capital Requirements 52
7.2. Break-even analysis 53
7.3. Balance Sheet, Income Statement and Forecast 53
8. CRITICAL RISKS AND PROBLEMS 55
8.1. Excessive Direct and Indirect Competition 55
8.2. Risk and problems 55
9. GROWTH PROSPECTS AND EXIT OPTIONS 57
9.1. Growth prospects 57
9.2. Exit options 57
10. CONCLUSION 59
11. REFERENCES 60
Appendix A – Application Form 63
Appendix B – Confidentiality Agreement 69
Appendix C – Code Of Ethics For Professional Interpreters 70
Appendix D – Code Of Practice For Professional Interpreters 73
Appendix E - Assumptions of growth in price and volume during the first year (2017) 78
Appendix F - Assumptions of growth in price and volume during the first 5 years 79
Appendix G - The Bridge Translation Agency Opening Day Balance Sheet 80
Appendix H - The Bridge Translation Agency Income Statement – 5 First Years 81
Appendix I - The Bridge Translation Agency Forecast - Year 1 82
Appendix J – The Bridge Translation Agency Forecast – 5 years 83
Appendix K – The Bridge Translation Agency Income Statement – Year 1 84

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