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博碩士論文 etd-0606114-203007 詳細資訊
Title page for etd-0606114-203007
論文名稱
Title
聯想電腦持續性競爭優勢之研究
A Case Study on Sustainable Competitive Advantage of Lenovo
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
148
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2014-05-29
繳交日期
Date of Submission
2014-07-07
關鍵字
Keywords
資源與能力、競爭優勢、聯想、資源基礎、個人電腦產業
Resources and Capabilities, Competitive Advantage, Lenovo, Resource-Based View(RBV), PC Industry
統計
Statistics
本論文已被瀏覽 5827 次,被下載 644
The thesis/dissertation has been browsed 5827 times, has been downloaded 644 times.
中文摘要
個人電腦產業發展至今超過50年,隨著科技進步與環境不斷演變,個人電腦價格平民化,是現在普及率相當高的電子產品,不過也因此造成個人電腦產業競爭劇烈,全球大大小小品牌廠深受其害,毛利愈壓愈低,這讓許多企業不得不抉擇是否要留下還是繼續經營投入產業。時至今日,品牌廠愈來愈少、產業連續幾年負成長、2013年衰退幅度更達歷史新高,讓大家開始意識到個人電腦真的不行了嗎?就在產業一片哀嚎當中,這時聯想電腦冒了出來,它是「全球唯一」一家還能保持正成長的品牌廠,從一家默默無名、專做政府設備維修的小公司,併購IBM個人電腦事業,規模愈來愈大,並於2008年嚴重虧損後短短幾個月就轉虧為盈,透過不斷合資與併購,最後在2013年奪下全球市占率第一名。
本研究嘗試從資源基礎觀點來探討聯想成功的秘訣,並了解一家成功的個人電腦廠商在個人電腦領域中,如何獲取、運用所擁有的資源與能力,並形成持續性的競爭優勢。最後研究結果發現,個人電腦品牌廠要擁有持續性競爭優勢,內部資源與能力必須要不斷更新、強化的,且要最大化優勢的持續性、獨特性與顯著領先的效果。品牌廠的競爭優勢最終還是回歸基本,須建立五大優勢:供應鏈、通路與業務服務、品牌、研發、政府關係,它們彼此環環相扣,少一個,競爭力就少一大截。品牌廠必須留意產業這個階段與下一個階段的生命週期,未雨綢繆,但也必須看清自己的競爭位置,根據產業生命週期進行適合的活動與反應策略。
Abstract
The development of PC industry has been more than 50 years, with advances in technology and changes of the environment, PCs’ prices being affordable, are now very high penetration of electronic products. But, they also have resulted in a terrible competitive environment. Global and small PC companies have suffered and got lower gross profit, which would let lots of companies decide whether to stay or continue to operate in this industry. Today, there are fewer PC companies, the negative growth of sales in consecutive years and the new record of its recession in 2013. So, we begin to realize that PCs are really dying? When the whole industry has gone worse, Lenovo run out. It’s “the only one PC company in the world” can maintain the positive growth of sales. From an obscure company which only can run the business from the government of China, the acquisition of IBM PCD, increasingly large scale, and in 2008 after suffering heavy losses on the turnaround in just a few months, through constantly joint ventures and acquisitions, Lenovo finally got the first place in global market share in 2013.
This study attempts to explore the secret of the success of Lenovo from RBV and to understand a successful PC company how to get, use the resources and capabilities they have, and form a sustainable competitive advantage in the PCs’ field. The results show that: if PC company wants to keep its competitive advantage much longer, its internal resources and capabilities must be constantly updated, enhanced and to maximize the advantage’s effect of sustainability, unique and substantiation. Secondly, the competitive advantage of PC company gets back to the basic eventually. It shall construct five advantages: “supply chain, distribution and service, brand, R&D and the relationship to the government. ” This five interlock with each other. If you lost one of them, the company will lost more advantages than you think. Thirdly, PC company must pay attention to the stage where it at and the next stage of PC’s industry life cycle. Save for a rainy day. PC company must also identify its competitive position to conduct appropriate activities and strategies based on the industry life cycle.
目次 Table of Contents
論文審定書 i
摘要 ii
Abstract iii
第一章、緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章、文獻探討 5
第一節 產業環境分析 5
第二節 資源基礎理論 11
第三節 企業競爭優勢 16
第四節 個人電腦產業 24
第三章、研究方法 33
第一節 研究架構 33
第二節 研究方法 35
第四章、個案分析 37
第一節 全球個人電腦產業分析 37
第二節 聯想電腦(Lenovo) 52
第三節 第一階段聯想內部資源與能力 57
第四節 第二階段聯想內部資源與能力 76
第五節 兩階段競爭優勢分析 97
第五章、結論與建議 112
第一節 研究發現 112
第二節 研究建議 120
第三節 研究限制與後續發展 122
參考文獻 124
附錄 137
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周玲、昊玉蓉,2009,聯想引入泛海 攜手職工持股會 實現控股民營化,騰訊網。
http://finance.qq.com/a/20090909/002458.htm
廣州日報,2012,威遠生化接聯想控股老底 柳傳志持股3.4%,騰訊網。
http://finance.qq.com/a/20120418/001783.htm
盧強,2004,聯想和戴爾的渠道之爭,中國管理傳播網。
http://manage.org.cn/article/200412/10655.html
褚永澤,2011,借助自身廣泛渠道 聯想平板市場顯優勢,IT 168網。
http://pad.it168.com/a2011/0915/1246/000001246799.shtml
中國行業研究網,2013,聯想新渠道調整將在2013年11月完成。
http://www.chinairn.com/news/20131011/153018247.html
王亦丁,2009,聯想:模式創新的探索者,中國Fortune雜誌。
http://www.fortunechina.com/magazine/content/2009-08/10/content_22381.htm
丁峰、張鵬、王濱,2005,從聯想併購IBM PC看蛇吞象的五大風險,新浪網。
http://tech.sina.com.cn/it/2005-01-12/1336502015.shtml
騰訊網,2009,中科院掛牌轉讓聯想控股29%股權。
http://tech.qq.com/a/20090807/000327.htm
中國論文網,2012,全球化過程中聯想專利戰略的建構。
http://www.xzbu.com/2/view-444340.htm
電腦商報,2004,聯想新政:渠道在觀望與期待中醞釀變革,新浪網。
http://tech.sina.com.cn/it/2004-02-20/1627295360.shtml
周文林,2005,新聯想公布全新組織架構 兩大核心加速全面整合,新華網。
http://news.xinhuanet.com/fortune/2005-09/30/content_3568689.htm
中央通訊社,2011,NEC聯想合資公司完成設立 聯手打造日本最大PC集團。
http://www.cna.com.tw/postwrite/Detail/86247.aspx#.U4B4ZfmSygw
鳳凰科技網,2011,楊元慶:短期內採取雙品牌運作 由不同團隊運營。
http://tech.ifeng.com/it/special/lenovo-nec/content-1/detail_2011_01/27/4486710_0.shtml
鳳凰科技網,2011,聯想收購Medion 目前持股超過51%。
http://info.wenweipo.com/index.php?action-viewnews-itemid-47727
侯繼勇,2011,收購NEC挺進日本市場 聯想重返全球PC三甲,21世紀經濟報。
http://tech.ifeng.com/it/special/lenovo-nec/content-1/detail_2011_01/28/4493512_0.shtml
羅亮,2011,聯想集團CEO楊元慶:最高收購Medion 80%股份,新浪網。
http://finance.sina.com/bg/tech/sinacn/20110601/0130291785.html
中國評論通訊社,2011,聯想9億美元收購德國Medion。
http://hk.crntt.com/doc/1017/1/8/1/101718122.html?coluid=7&kindid=0&docid=101718122
陳曉莉,2013,聯想與EMC共組LenovoEMC,iThome科技網。
http://www.ithome.com.tw/node/78174
墨煙离,2012,聯手國際儲存巨頭 聯想與EMC組合合資公司,太平洋電腦網。
http://servers.pconline.com.cn/news/1208/2884148_2.html
趙荻瑗,2012,搶當PC一哥 聯想宣布以1.48億美元收購巴西CCE,數位時代。
http://www.bnext.com.tw/article/view/id/24497
聯合新聞網,2012,Lenovo併購CCE 鞏固巴西PC與消費性電子市場。
http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=411142
南方日報,2012,聯想9.4億收購巴西電腦商CCE。
http://jgospel.net/news/finanical/聯想9-4億收購巴西電腦商cce.c49888.aspx
李明,2011,聯想仁寶共投3億美元成立合肥合資工廠,新浪網。
http://finance.sina.com/bg/tech/sinacn/20110927/0434368429.html
趙春燕,2012,聯想發力雲計算收購美國Stoneware公司,新浪網。
http://finance.sina.com/bg/tech/sinacn/20120918/1035597955.html
蔡宗憲,2012,聯想、仁寶合資聯寶合肥廠正式投產 明年H1月產100萬台,鉅亨網。
http://news.cnyes.com/Content/20121228/KFOLHWBGRZYO2.shtml
新浪網,2012,聯想集團收購雲技術公司Stoneware。
http://www.takungpao.com.hk/tech/content/2012-09/18/content_1120325.htm
東方早報,2012,聯想收購一家美國技術公司。
http://www.dianliang.com/hr/zhishi/fazhan/201204/hr_211704.html
Arthur, C. (2014). How the value trap squeezes Windows PC makers revenues and profits. The Guardian.
http://www.theguardian.com/technology/2014/jan/09/pc-value-trap-windows-chrome-hp-dell-lenovo-asus-acer
Bernad, M. (2013). Lenovo releases new ThinkPads for business users. Upgrade Magazihne.
http://www.upgrademag.com/web/lenovo-releases-new-thinkpads-business-users/
Bulik, B.S. (2012). What Do You Do When Your Business Outpaces Your Brand? Lenovo May Soon Have the Answer. Advertising Age.
http://adage.com/article/cmo-interviews/lenovo-increasing-brand-awareness/231929/
Cronk, B. (2013). Dell Went Private. Norwich Business School Blog.
http://ueanbs.wordpress.com/2013/12/03/dell-went-private/
Chao, L. (2012). As Rivals Outsource, Lenovo Keeps Production In-House. The Wall Street Journal.
http://online.wsj.com/news/articles/SB10001424052702303302504577325522699291362
E2open, Inc. (2012). Collaboration in The Cloud: How Lenovo is Teaming with E2open to Improve Global Supply Chain Execution.
Futuresource. (2012). PC shipments into education on track for 28% growth.
http://www.ceatec.com/report_analysis/en/ra_120123.html
Gottesman, Ben, Z. (2013). Your Favorite Laptops and Desktops. PC Magazine Digital Edition.
Hardman, J. (2012). Lenovo’s ThinkPad 20 year anniversary celebration posts reinforce positive brand attributes on Facebook. WaveMetrix.
http://wave.wavemetrix.com/content/lenovo-s-thinkpad-20-year-anniversary-celebration-posts-reinforce-positive-brand-00977
Hofman, Debra. & Aronow, Stan & Nilles, Kimberly. (2013). The Garter Supply Chain Top 25 for 2013.
IBM Corportation Software Group. (2012). Creating a world-class supply chain commerce platform.
Mourdoukoutas, P. (2012). Can Lenovo Become The Apple of China? Forbes.
http://www.forbes.com/sites/panosmourdoukoutas/2012/09/27/can-lenovo-become-the-apple-of-china/
Mourdoukoutas, P. (2013). World's Top Brands, Where Are The Chinese? Forbes.
http://www.forbes.com/sites/panosmourdoukoutas/2013/10/02/worlds-top-brands-where-are-the-chinese/
Osawa, J. & Luk, L. (2014). How Lenovo Built a Chinese Tech Giant. The Wall Street Journal.
http://online.wsj.com/news/articles/SB10001424052702303973704579352263128996836
Upgrade Magazihne. (2014). Lenovo predicts state of PC, market and consumer behavior in 2014.
http://www.upgrademag.com/web/lenovo-predicts-state-pc-market-consumer-behavior-2014/
Wasson, S. (2013). AMD touts unified gaming strategy. The Tech Report.
http://techreport.com/review/24592/amd-touts-unified-gaming-strategy

四、相關網站
聯想中國官方網站:http://www.lenovo.com.cn/
TechNews科技新報:http://technews.tw/
科技政策研究與資訊中心:http://iknow.stpi.narl.org.tw/default.aspx
資策會MIC:http://mic.iii.org.tw/index.asp
Forbes: http://www.forbes.com/
Interbrand: http://www.interbrand.com/en/
Bloomberg BusinessWeek: http://www.businessweek.com/
The Wall Street Journal: http://online.wsj.com/public/page/news-global-world.html
The Economist: http://www.economist.com/
IHS iSuppli: https://technology.ihs.com/
Euromonitor: http://www.euromonitor.com/
SquareTrade: http://www.squaretrade.com/
MarketLine: http://www.marketline.com/
Forrester: http://www.forrester.com/home/
NH Investment & Securities: http://www.nhis.co.kr/WID/WD50001.jsp
Digitimes: http://www.digitimes.com/
IDC: http://www.idc.com/
Gartner: http://www.gartner.com/technology/home.jsp
Upgrade Magazine: http://www.upgrademag.com/web/
PCQuest: http://www.pcquest.com/
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