近來社群媒體發展迅速，在科技日新月異的更迭下，許多人的生活型態也因此改弦易轍，在Facebook上發文成了多數人生活中的一部分，然而，除了他人的發文，你是否也注意過刪文的現象呢？本研究以Facebook使用者為研究對象，採便利抽樣在Facebook、BBS等平台招募受試者，並以網頁問卷來調查。資料分析採用Amos驗證性因素分析和路徑分析，以進行模型適配度及假說檢定。研究結果顯示，不同自尊程度在自我揭露三面向中有細微的差異，自尊程度較高者，其有意識的目的、誠實度和正向性皆較高；不同社交焦慮程度者對自我揭露的其中三面向也有所影響，社交焦慮較高者，有意識的目的、數量及負向性較低。另外，自我揭露的有意識的目的、誠實度、數量和正向性對後悔皆呈現負相關，自我揭露的誠實度愈低，刪文意願愈高；自我揭露的數量愈高，刪文意願愈高。說明使用者的個人特質會導致自我揭露不同面向有所差異，進而影響後悔、刪文意願。

With the advance of science and technology, and the rapid development of social media, humans' lives have changed dramatically. Posting on Facebook has become a part of human’s lives; however, have you ever noticed the deleted post on Facebook? This thesis used convenience sampling, collected samples of 514 Facebook users from platform such as Facebook and BBS, and was conducted through online survey. Amos confirmatory factor analysis and path analysis was employed to analyze the data and testify the hypotheses for the study. The results indicate that (1) Facebook users of distinct self-esteem have differences on three dimensions of self-disclosure, self-esteem has positive correlation with intent, honesty and positive of self-disclosure on Facebook. (2) Social anxiety has negative correlation with intent, amount and negative of self-disclosure on Facebook. (3) The intent to disclose, honesty of disclosure, amount of disclosure and positive nature of self-disclosure have negative correlation with regret. (4) The honesty of self-disclosure has negative correlation with post deletions, the amount of self-disclosure has positive correlation with post deletions. To sum up, Facebook users' personalities will influence the four dimensions of self-disclosure, and have effects on how users feel regretful and on their willingness of removing posts.

目錄
審定書 i
誌謝詞 ii
中文摘要 iii
英文摘要 iv
目錄 v
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 4
第三節 研究問題 6
第二章 文獻探討 7
第一節 自我揭露 8
第二節 自尊 13
第三節 社交焦慮 20
第四節 後悔 25
第五節 刪文 30
第三章 研究方法 37
第一節 研究架構 37
第二節 研究設計 38
第三節 研究對象與資料搜集 38
第四節 研究操作型定義與測量工具 39
第五節 前測 42
第六節 資料分析工具 42
第七節 研究流程 43
第四章 資料分析 46
第一節 正式問卷結果分析 46
第五章 結論與建議 66
第一節 研究結果與討論 66
第二節 研究意涵 71
第三節 研究限制與未來建議 75
參考文獻 77
附錄 正式施測問卷 98

圖目錄
圖3-1 研究架構圖 37
圖4-1 路徑分析圖 61

表目錄
表3-1 研究參考量表 42
表3-2 前測各衡量構面之信度分析摘要表 44
表4-1 樣本組成之基本資料分析 47
表4-2 網路使用經驗之分析 48
表4-3 變異數之數值 50
表4-4 估計參數之標準誤與因素負荷量 51
表4-5 區別效度分析表 54
表4-6 測量變項之組成信度與平均變異抽取量 55
表4-7 驗證性因素分析整體模式適配度檢定摘要表 60
表4-8 各項研究假說之關係檢定 63

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