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博碩士論文 etd-0611118-163713 詳細資訊
Title page for etd-0611118-163713
論文名稱
Title
財務績效分析與潛力新市場開發
An In-Depth Analysis of Financial Performance and the Potential for Growth: A Case Study of Danimal BJJ- Kaohsiung
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
62
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2018-06-25
繳交日期
Date of Submission
2018-07-11
關鍵字
Keywords
巴西柔術(BJJ),混合武術(MMA),SOWT五力分析,財務分析,財務預估
Martial Arts, Fighting, Fitness, SWOT, Grappling, Taiwan, Kaohsiung, MMA, Mixed Martial Arts, BJJ, Brazilian Jiu-Jitsu
統計
Statistics
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The thesis/dissertation has been browsed 5683 times, has been downloaded 0 times.
中文摘要
巴西柔術(BJJ)融合了世界各地的武術精華,主要著重於擒抱的武術。巴西柔術不僅有跆拳道和地面戰鬥技術等特質,又有引人注目的藝術感,因此,融合的巴西柔術運動(MMA)迅速地在世界各地流行起來。為此,本研究以Danimal BJJ-Kaohsiung -- 高雄的一家外資小企業 -- 為分析個案,深入了解該企業的財務績效,分析台灣巴西柔術在高雄的潛在成長,進而以開發財源來經營此一潛力新市場。

Danimal BJJ-Kaohsiung在運作的前幾年裡,已經從15名增加到50名以上的會員。其收入來源為會員每月支付的武術訓練費用,加上Danimal BJJ-Kaohsiung所投入的資本,利潤並不高,不能反映出經營所投入的時間和精力,也不能確保未來的經營所有權。

本案例研究亦針對Danimal BJJ-Kaohsiung包括去兩年的財務分析,顯示當前的收益率明顯偏低,必須增加外部投資資金的來源。又,本案例研究的文獻分析說明了台灣的健身產業處於增長趨勢,BJJ正在全球風行,資金投資盈利可期。因此,通過SWOT分析,本案例研究擬定了有效籌措資金的具體策略,並提供給Danimal BJJ-Kaohsiung參考。本案例研究再依據效籌措資金的具體策略,提出了2018下半年及2019-2020兩年的財務損益表預測。進一步說明投資Danimal BJJ-Kaohsiung的正當性及合理性,以期有效地吸引外部投資資金。
Abstract
Brazilian Jiu-Jitsu (BJJ) is a grappling-based martial art that is rapidly gaining popularity around the world along with mixed martial arts (MMA), a professional sport that incorporates striking arts such as kickboxing with ground fighting techniques. This case study takes an in-depth look at Danimal BJJ- Kaohsiung, a small foreign owned business in Kaohsiung, Taiwan. In its first few years of operation, it has managed to grow from fifteen to over fifty members paying monthly gym fees for their martial arts training. Although the gym has not lost money, its current level of profit is quite low, and does not warrant to time and energy put into it by the ownership.
This case study includes a financial analysis of the past two years to show that the current rate of return is decidedly low, and must be increased. Through a SWOT analysis, this case study formulates specific strategies to efficiently and effectively raise funds. This research also proposes financial projections through 2020, based on the assumed success of the financial strategies. Finally, in an effort to justify the involvement of outside investors, this case study presents literature which shows that the fitness industry in Taiwan is on a current trend of increased profitability, and that BJJ is growing in worldwide popularity.
目次 Table of Contents
Introduction……………………………………………………………………….…….....1

Research Objective……………………………………………………………...………...3

History of Danimal BJJ-Kaohsiung…………………………………………..…………...4

Research Questions………………………………………………………...…………….11

Financial Analysis……………………………………………………...………………...12

SWOT Analysis………………………………………………………....……………….22

Justification for Investment in Danimal BJJ- Kaohsiung…………………………..…...46

Closing Remarks………………………………………………………………………....53

References………………………………………………………………………………..55

Appendix………………………………………………………………………………....57
參考文獻 References
Ferry, T., Ferry, T., Horton, C., & Taiwan Business Topics. (2016, September 14). Fitness
Industry Benefits Taiwanese Health and Business Alike. Retrieved from
https://topics.amcham.com.tw/2016/09/fitness-industry-benefits-taiwanese-health-business-alike/
Ferry, T., Ferry, T., & Taiwan Business Topics. (2016, September 14). CrossFit Enters the Taiwan
Market. Retrieved from
https://topics.amcham.com.tw/2016/09/crossfit-enters-taiwan-market/
Fulco, M., Fulco, M., & AmCham. (2018, March 15). Heart Disease Second Leading Cause of
Death in Taiwan. Retrieved from
https://topics.amcham.com.tw/2018/03/heart-disease-second-leading-cause-death-taiwan/
Gill, C. (2017, March 20). Hofstede's cultural dimensions and differences across cultures.
Retrieved from https://blog.oup.com/2017/03/hofstede-cultural-dimensions/
Mullen, M. (2017, May 12). Why Police Need To Train BJJ. Retrieved from
https://www.jiujitsutimes.com/police-need-train-bjj/
Mixed Martial Arts Equipment Market - Increasing Popularity Propels Market Growth |
Technavio. (2018, March 19). Retrieved from
https://www.businesswire.com/news/home/20180319006030/en/Mixed-Martial-Arts-Equipment-Market---Increasing
Raisi, O. A. (2015, September 02). Abu Dhabi has been integral to jiu-jitsu's sharp rise as a
global Martial Art. Retrieved from https://www.thenational.ae/sport/abu-dhabi-has-been-integral-to-jiu-jitsu-s-sharp-rise-as-a-global-martial-art-1.130316
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