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博碩士論文 etd-0613104-112407 詳細資訊
Title page for etd-0613104-112407
論文名稱
Title
女性微型創業之經營研究
The Analysis of Business Models of Women Microbusinesses entrepreneurs
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
91
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2004-05-26
繳交日期
Date of Submission
2004-06-13
關鍵字
Keywords
微型創業、女性創業
Microbusiness entrepreneurship, Women entrepreneur
統計
Statistics
本論文已被瀏覽 5693 次,被下載 1635
The thesis/dissertation has been browsed 5693 times, has been downloaded 1635 times.
中文摘要
本研究的目的在於研究女性微型創業的關鍵成功因素,藉由四個選取個案的訪談,深入探討創立微型企業的女性之背景特質、創業動機、行業選取、經營方式、所遭遇的困難及給後續女性創業者的建議等。
除了訪談個案中創業的女性之外,亦訪談員工及顧客,以透過更多方面的資料去瞭解經營微型企業的要訣。
本研究發現微型企業創業成功的女性具有以下五項特質:
一、對所創立之行業熟悉且有興趣:類似的工作經驗,加上對此行業的運作熟悉、並有高度的興趣和熱忱,是能夠長久成功經營相當重要的因素之一。
二、以獨資方式創業居多:儘管獨資風險高然而,獨資也意味著創業者必須為事業的成敗負全責。
三、有屬於自己的經營模式:對於自己所創立的事業有一定程度的瞭解,因此,利潤來源為何、怎樣才能吸引客戶等相關議題。
四、嚴格的資金及成本控管:她們對於財務上的資金進出都保持一個嚴格控管的態度。畢竟對創業者而言,策略及管理都是無形的,只有營收及成本是有形、能加以衡量績效的唯一指標,畢竟客源多、並不代表獲利;策略管理做的再好,若不能挹注正面的效應於營收,也是沒有用的!
五、追求工作和生活均衡:追求工作與生活的平衡是微型企業成功創業的女性現在、也是未來最重要的目標之一。
Abstract
More and more women choose to start their own microbusinesses and have obtained significant achievements. But what are the key factors to run a lucrative microbusiness? It is an issue worthy of researching.
Therefore, I try to find some common features of those women who run a microbusiness, for example, the motivation of the entrepreneur, the standard of choosing a profitable microbusiness, the business model of earning profit and how to overcome difficulties.
By studying this interesting issue, I have finalized five characteristics of successful female microbusiness entrepreneurs:
1. They are successful in business with which they are highly familiar or interested. Most of them even had part-time jobs in same kind of business.
2. Almost all of them raise all the entrepreneur capital on their own. This means that they must take all the risk.
3. They all have their own unique business model. They know clearly from which they can gain returns, and what the niche of the business is.
4. All of them take finance seriously, including daily cash flows, the situation of daily and monthly income.
5. They strive to pursue the balance of work and life quality. In the past, most of them worked so hard that they ignore their own health condition. When it became a serious problem, they realized that achievement is nothing without a healthy body.
目次 Table of Contents
誌謝詞.................................................................................................................................一
中文摘要..............................................................................................................................二
Abstract................................................................................................................................三
目錄.....................................................................................................................................四
表目錄.................................................................................................................................六
圖目錄.................................................................................................................................七
第一章 緒論..........................................................................................................................1
第一節 研究背景及動機........................................................................................1
第二節 研究議題....................................................................................................3
第三節 研究方法....................................................................................................4
第四節 研究範圍與限制........................................................................................5
第五節 研究架構....................................................................................................6
第二章 相關文獻探討..........................................................................................................7
第一節 微型企業之定義........................................................................................7
第二節 女性創業家..............................................................................................10
第三節 政府公部門之協助及輔導措施..............................................................16
第三章 個案研究................................................................................................................26
第一節 個案選取的標準......................................................................................26
第二節 問卷內容..................................................................................................27
第三節 日式原味串料理 串屋............................................................................29
第四節 神秘東方 Alice Talking Bar....................................................................39
第五節 巧手魔髮屋 綺儷....................................................................................47
第六節 愈夜愈美麗 銅管....................................................................................57
第四章 歸納與分析............................................................................................................68
第一節 創業者的年齡、背景..............................................................................68
第二節 創業產業環境分析..................................................................................71
第三節 創業風險分析..........................................................................................73
第四節 微型企業創業步驟歸納..........................................................................75
第五章 結論與建議..........................................................................................................79
第一節 研究結果..................................................................................................79
第二節 研究限制與法令上之建議......................................................................82
第三節 後續研究方向..........................................................................................83
參考文獻..............................................................................................................................84
中文文獻......................................................................................................................84
英文文獻......................................................................................................................85
網站..............................................................................................................................86
附錄一.................................................................................................................................87
附錄二.................................................................................................................................88
參考文獻 References
中文文獻
1. 楊敏玲(1993),青年女性創業家創業動機、創業類型之研究,台灣大學商學研究所碩士論文。
2. 李儒宜(1998),創業家之個人特徵、創業動機與人格特質於創業行為影響之探討,東華大學企業管理研究所碩士論文。
3. 蔡璧如(1999),十七位女老闆的故事— 對父權、商場文化及「企業家精神」的性別反思,政治大學中山人文社會科學研究所碩士論文。
4. 趙亦珍(2000),女性創業家性別角色與創業行為之研究,中山大學人力資源管理研究所碩士論文。
5. 鄭美玲(2001),女性創業家創業經驗與生命歷程之研究,中正大學企業管理研究所碩士論文。
6. 行政院青輔會(2002),青輔會九十一年度委託專案計畫研究報告-外國公部門及非營利組織有關婦女創業與微型企業之輔導制度與作法之研究。

英文文獻
1. Center for Women’s Business Research, 2002, Women-Owned Businesses in 2002: Trends in the U.S. and 50 States
2. Chaganti, R.,1986, Management in Women-owned Enterprises, Journal of Small Business Management, October1986, 18-25。
3. Errington, A. and Courtney, P.,1999, The role of small towns in rural development: a preliminary investigation of some rural-urban linkages, Paper prepared for the Xth Congress of the European Association of Agricultural Economics, Warsaw, 24-28 August 1999.
4. Finnegan, Gerry, 2000, International Labor Organization(ILO)Management Development and entrepreneurship for Women — Gender Equality
5. Hisrich, R. D., & Brush, C. G.,1984,. The women entrepreneur: Management skills and business problems. Journal of Small business Management, 22(1):30-37.
6. Hisrich, R. D., & Brush, C. G. ,1985, Women and minority entrepreneurs: A comparative analysis. Frontiers of Entrepreneurship Research, Wellsley, MA: Babsom College.
7. Lee-Gosselin, H., & Grise, J. ,1990,. Are women owner-managers challenging our definitions entrepreneurship? An in –depth survey. Journal of Business Ethics, 9:423-433.
8. The United States Agency for International Development(USAID),1999, Reaching Down and Scaling Up: Into The Next Century---U.S.Agency for International Development Microenterprise Results Reporting for 1998.
9. U. S. Small Business Administration Office of Advocacy, 2001, Women in Business 2001.
10. U. S. Small Business Administration, Small Business Resource Guide

網站
1. U. S. Small Business Administration Website, http://www.sba.gov
2. 行政院主計處 民國九十年工商及服務業普查總報告 行政院主計處普查局網站http://www.dgbasey.gov.tw/census~n/two/home.htm
3. 行政院青輔會網站 http://www.nyc.gov.tw/
4. 經濟部中小企業處 http://www.moeasmea.gov.tw
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