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博碩士論文 etd-0614109-222834 詳細資訊
Title page for etd-0614109-222834
論文名稱
Title
企業聲望對工作態度與行為之影響
The Effects of Corporate Reputation on Work Attitudes and Behaviors
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
103
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2009-06-08
繳交日期
Date of Submission
2009-06-14
關鍵字
Keywords
外部企業聲望、組織承諾、工作尋找行為、工作投入、員工企業聲望
employee corporate reputation, external corporate reputation, organizational commitment, job search behavior, job involvement
統計
Statistics
本論文已被瀏覽 5684 次,被下載 3070
The thesis/dissertation has been browsed 5684 times, has been downloaded 3070 times.
中文摘要
本研究旨在探討企業聲望對工作態度與行為之影響。研究者透過天下雜誌之外部企業聲望調查次級資料及針對國內標竿企業之員工進行問卷調查。共計獲得有效樣本50家企業1222位員工的資料。有效企業樣本回收率為83%,有效員工樣本回收率為68%。結果顯示外部企業聲望對內部員工企業聲望有顯著正向影響,員工企業聲望對工作態度與行為有顯著正向影響,外部企業聲望對工作態度與行為有部份顯著正向影響,員工企業聲望會對外部企業聲望與工作態度與行為之間的關係產生部份中介效果。最後本研究根據研究結果,分別針對研究之理論意涵、研究限制與後續值得研究之方向,提出建議以作為其他相關研究之參考。
Abstract
The purpose of this study is to examine the effects of corporate reputation on work attitudes and behaviors. We used the benchmark company surveyed result of CommonWealth Magazine and developed a qestionnaire to survey those benchmark companies’ employees. Finally, we obtained an effective sample of 50 companies with 1222 employees. And the response rate was 83% for companies and 68% for employees. The result of this study showed that external corporate reputation has positively influential effect on employee corporate reputation, employee corporate reputation has positively influential effect on work attitudes and behaviors, external corporate reputation has partially positively influential effect on work attitudes and behaviors, and employee corporate reputation will partially mediate the positively influential effect of external corporate reputation on work attitudes and behaviors. Based on above findings, the practical implications, research limitation and suggestions for future study are addressed.
目次 Table of Contents
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究範圍與流程 4
第二章 文獻探討 7
第一節 企業聲望 7
第二節 工作態度與行為 15
第三節 企業聲望對工作態度與行為的關係 30
第三章 研究方法 33
第一節 研究架構與研究假設 33
第二節 研究變項的操作型定義與衡量方式 36
第三節 資料蒐集方法與樣本特性 43
第四節 資料分析方法 49
第四章 研究結果分析與討論 51
第一節 主要變數之相關分析 51
第二節 外部企業聲望對員工企業聲望的影響 53
第三節 員工企業聲望對工作態度與行為的影響 54
第四節 外部企業聲望對工作態度與行為的影響 60
第五節 員工企業聲望對外部企業聲望與工作態度與行為之間關係的中介效果 64
第五章 結論與建議 69
第一節 研究結論 69
第二節 管理上的意涵 74
第三節 研究限制與後續研究建議 77
參考文獻 79
附錄一 中英文問卷對照表 91
附錄二 問卷內容 93
參考文獻 References
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