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論文名稱 Title |
社交網站成癮程度對使用者幸福感之影響─以台灣Facebook 為例 Research on Social Network Sites Addiction And It's impacts on User's well-being --The Facebook Case in Taiwan |
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系所名稱 Department |
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畢業學年期 Year, semester |
語文別 Language |
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學位類別 Degree |
頁數 Number of pages |
75 |
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研究生 Author |
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指導教授 Advisor |
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召集委員 Convenor |
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口試委員 Advisory Committee |
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口試日期 Date of Exam |
2014-06-19 |
繳交日期 Date of Submission |
2014-07-15 |
關鍵字 Keywords |
心理幸福感、主觀幸福感、習慣、成癮、認知價值 addiction, perceived value, habit, psychological well-being, subjective well-being |
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統計 Statistics |
本論文已被瀏覽 5899 次,被下載 115 次 The thesis/dissertation has been browsed 5899 times, has been downloaded 115 times. |
中文摘要 |
過去,社交網站(Social network sites, SNSs)的相關研究,大多在探討使用者的使用動機或持續使用意圖,很少透過習慣來探討過度使用以及對幸福感的影響。因此,本研究目的為了解成癮是否為習慣的進階因子,並探討成癮對使用者幸福感的影響。本研究從文獻整理出三個主要形成使用習慣的構念,並使用認知價值的角度來解釋,分別是享樂價值、功利價值與社會價值。又隨著社交網站佔據越來越多的使用人口與使用時間,為探討其形成原因以及對現代人的影響,因而採用了成癮和主觀幸福感與心理幸福感三個構念來解釋。本研究使用線上問卷,共回收318 份有效樣本,透過統計分析證實本研究工具有足夠之信效度。研究結果顯示,認知價值對習慣的形成有正向的作用,而成癮也的確是習慣之進階因素,且成癮對兩種幸福感皆有正向的影響。最後,根據研究結果也提出理論與實務的建議,期望對未來相關領域的研究有助益。 |
Abstract |
Prior research on social network sites is focus on using motivation or intention of use. Seldom of them use habit to discuss excessive internet use and their impact of well-being. By focus on Facebook, this study investigates the relationship between habit and addiction, and following we will examine the relationship between addiction and well-being. Base on prior research we found out three major habit’s antecedents, which come from perceived value, utilitarian value, hedonic value and Social value. In addition, the number of users and the time of use in Facebook are both the highest website in Taiwan. We decided to examine how this phenomenon will affect user’s mind, so we expanded our model to addiction, subjective well-being and psychological well-being. Data collected from 318 users of the Facebook provide strong support for the research model. The results suggested that habit was driven by perceived value, and habit are important to addiction formation. The data also indicate that a higher level of habit increase the effect of habit on addiction. Also, the relationship between addiction and well-being are both confirmed. Practical implications for theory and practice and suggestions for future research are also discussed. |
目次 Table of Contents |
論文審定書 i 誌謝 ii 摘要 iii Abstract iv 目錄 v 表次 vi 圖次 vii 第一章 緒論 1 第一節研究背景 1 第二節研究動機 3 第三節研究目的 5 第四節研究流程 6 第二章 文獻探討 7 第一節習慣(Habit) 7 第二節成癮(Addiction) 9 第三節幸福感(Well-being) 15 第四節跨理論模式(The transtheoretical model) 20 第三章 研究方法 24 第一節研究模型 24 第二節研究假說 25 第三節操作型定義與問項 30 第四節問卷設計 37 第四章 資料分析 38 第一節樣本基本資料 38 第二節衡量模型 40 第三節結構模型及假說 48 第五章 結論 50 第一節研究結果及討論 50 第二節理論及實務意涵 53 第三節研究限制及未來方向 54 參考文獻 55 附錄:本研究正式問卷 63 |
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