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博碩士論文 etd-0619102-165227 詳細資訊
Title page for etd-0619102-165227
論文名稱
Title
因應加入WTO後企業經營策略之研究--以中國鋼鐵結構公司為例
A study on the business strategy of company for Taiwan to join the WTO--A case study of China Steel Structure Co.
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
84
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2002-06-08
繳交日期
Date of Submission
2002-06-19
關鍵字
Keywords
世界貿易組織、多角化、資源基礎理論
World Trade Organization, Diversification Strategy, Resource Based Theory
統計
Statistics
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中文摘要
民國91年(2002)元月一日我國已正式加入世界貿易組織(World Trade Organization,簡稱WTO),入會後所帶來之衝擊是全面的,因此企業面臨經濟發展策略需要大幅轉型的挑戰,包括:產業結構需要大幅調整、商業營運模式需要根本創新、企業核心能力也需要重新再造。企業必須運用「投資組合」(Portfolio)策略,選擇核心事業為多角化策略的基礎,利用高素質的管理技巧與先進的技術能力,配合適當的組織結構及管理哲學,發揮綜效作用。

本研究係透過個案的方式,探討中國鋼鐵結構股份有限公司(以下簡稱中鋼構)個案,對加入WTO後公司運用上述機制來改造企業及多角化策略以應付WTO的衝擊,提出有效的經營策略搭配的具體建議。以資源基礎理論與多角化策略方式探討該公司的資源—資產、技術與能力的策略,創造核心資源,累積基本能耐,使該公司在協調資源、業務範疇、組織規模、協調機制與控制系統等的整合上,達成內部一致性,充分發揮總體績效。

該公司未來經營策略應採何種方式,經綜合問卷結果,利用適合的理論基礎,建議公司採取做法如下:
一、擴大業務範疇:
1、台灣連續發生兩次大地震,以鋼結構替代傳統加強磚造及鋼筋混凝土建築物,不但可以防震而且符合環保之「綠建築」需求,是未來建築不可或缺的產品。
2、中鋼構可利用優良技術、有效的管理技能及準時的交期,挾其優勢先在大陸設製造工廠,中鋼構產品的地理延伸範疇自然擴張。
二、多角化經營:
1、相關多角化策略
產業上下游相關多角化:成立營造、建設及工程設計公司
作業相關多角化:員工內部創業及成立安裝公司
2、併購及策略聯盟
運用中鋼構財務資源投資或購併體質好但缺乏資金的同業,與工程顧問公司、建築師、結構師等異業結盟
三、組織調整:
面臨知識經濟時代,中鋼構應將核心能力如鋼結構專業技術與生產管制方式等之相關的經驗及知識有效記錄、分類及儲存。並有效管理組織內各種專業知識,配合前述本研究的若干建議重新思考公司組織架構。

Abstract
The R.O.C. has already joined World Trade Organization (called WTO) since January 2002, and it has brought our country the great impact in all aspects. The enterprises face many challenges, which are caused by the necessary and sharply changes of economical development policies, including the modulation of industrial structure, the renewal of commercial working mode, and the regeneration of the main power of the enterprises. In order to bring the synergy into full play, the enterprises must make good use of the Portfolio policy, select center industry for the foundation of the Diversification Strategy, utilize effectual managerial skills and advanced technology, and coordinate suitable organization structure and management philosophy.

This research uses case method to analyze China Steel Structure Co.(called CSSC); as for implanting the above-mentioned methods to reengineer corporation and using diversification strategy to deal with a company after it joins WTO, this research addresses effective operate strategies and specific suggestions. In addition, the research is based on Resource Based Theory and Diversification Strategy to confer company’s resources-assets, skills, and capabilities to create core advantage and accumulate abilities to make the company reach interior consistency and bring the overall achievements, which included harmonized resources, scope of business/structures and coordinated/controlled systems into full play.

Which mode should the company select for future management strategy? According to the result of generalization question, based on appropriate theory, the suggestion, which the company should adopt are as follows:

1、Expansion of the scope of business:
(1)Two alarming earthquakes occur continuously, then the steel structure substitutes the traditional structure, such as ferroconcrete and reinforced brick ones. It is not only able to be the precaution against earthquake and conform with the requirement of green architecture of environmental protection, but also the necessary product for the future architecture.
(2)The reachable range of CSSC manufactures are able to extend naturally with the superiority of excellent techniques, effective management skills, and punctual deliveries and CSSC can establish the factories in the mainland china first.

2、Diversification
(1)Related Diversification Strategy
Diversify corporation supply chain: establish construction, engineering company.
Diversify operation: corporate venture of employees and establish assemble company
(2)Mergence and strategic alliance
Apply CSSC’s financial resources to invest or merge companies which are healthy but lack of capitals or funds; launch joint ventures with project consultant companies, architects and construction professions.

3、Adjustment of organization
To face the knowledge economy age, CSSC should take down, classify, and store the experience and knowledge of the core abilities, such as steel structure technology and production management. Then, organize all professional knowledge, rethink over the structure of the company’s organization in coordination with the suggestions, which the research mentioned above.

目次 Table of Contents
目 錄

第一章 緒論------------------------------------------01
第一節 研究背景--------------------------------------01
第二節 研究動機--------------------------------------02
第三節 研究目的--------------------------------------03

第二章 文獻探討--------------------------------------04
第一節 世界貿易組織(WTO)-----------------------------04
第二節 資源基礎理論----------------------------------10
第三節 多角化策略------------------------------------19

第三章 研究方法與設計--------------------------------29
第一節 研究架構--------------------------------------29
第二節 研究範圍--------------------------------------30
第三節 研究方法--------------------------------------31
第四節 研究限制--------------------------------------33

第四章 個案分析-中國鋼鐵結構公司---------------------35
第一節 產業概況--------------------------------------35
第二節 現狀分析--------------------------------------36
第三節 競爭分析--------------------------------------37
第四節 個案公司分析----------------------------------46

第五章 結論與建議------------------------------------66
第一節 結論------------------------------------------66
第二節 對公司的建議----------------------------------68
第三節 後續研究建議----------------------------------71

參考文獻-----------------------------------------------73

附件一-------------------------------------------------78
附件二-------------------------------------------------79
附件三-------------------------------------------------80
附件四-------------------------------------------------81

表 目 錄
表2-1 資源基礎理論相關論述彙總表………………………………11
表2-2 策略的層級彙整………………………………………………14
表2-3 市場結構分類…………………………………………………16
表3-1 不同研究策略的相關狀況……………………………………31
表3-2 證據來源之優、缺點…………………………………………33
表4-1 歷年來核發建築物使用執照按構造別分……………………36
表4-2 國內鋼構大廠供給能力比較…………………………………41
表4-3 公司產品營收與產品結構統計表……………………………51
表4-4 公司產品結構數量統計表……………………………………51
表4-5 簡易損益表……………………………………………………52
表4-6 各產品別的每噸價格與其佔整體營收比重之統計表………52
表4-7 目前主要工程案………………………………………………54
表4-8 中鋼構的SWOT分析……………………………………………55





圖 目 錄
圖2-1 資源基礎理論…………………………………………………16
圖2-2 企業核心競爭力的建立………………………………………17
圖2-3 持續競爭優勢之獲得…………………………………………18
圖2-4 競爭優勢要項架構圖…………………………………………18
圖3-1 本研究架構……………………………………………………29
圖3-2 個案實證之五性分析法………………………………………32
圖4-1 鋼結構產業價值鏈……………………………………………41
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