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博碩士論文 etd-0621100-134149 詳細資訊
Title page for etd-0621100-134149
論文名稱
Title
多國籍企業子公司角色類型與影響演變因素之研究
The determinants of multinational corporation subsidiaries' role and evolution--An empirical study of MNC subsidiary in Taiwan
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
102
研究生
Author
指導教授
Advisor
召集委員
Convenor

口試委員
Advisory Committee
口試日期
Date of Exam
2000-06-08
繳交日期
Date of Submission
2000-06-21
關鍵字
Keywords
多國籍企業、子公司角色類型、演變
subsidiaries' role, multinational corporation, evolution
統計
Statistics
本論文已被瀏覽 5637 次,被下載 2250
The thesis/dissertation has been browsed 5637 times, has been downloaded 2250 times.
中文摘要
摘要

本文係探討多國籍企業海外子公司策略角色的類型與演變機制,並採取個案研究的方式,針對五家外商企業在台灣的子公司進行研究。在縱斷面的研究上,本文根據訪談內容與次級資料的收集,推導出影響子公司角色演變的四個命題,並建立一個影響子公司角色演變的系統架構圖;在橫斷面的研究上,本文同樣根據訪談內容與次級資料加以歸五家個案公司的策略角色。研究結果發現母公司指派與子公司選擇會影響子公司的角色演變,並且當地環境的因素如政府政策、顧客、競爭情況等,將構成影響演變方向的策略背景。


Abstract
The determinants of multinational corporation subsidiaries' role and evolution--An empirical study of MNC subsidiary in Taiwan.My paper contains five companies to study the subsidiaries' strategic role and evolution.
目次 Table of Contents
本 文 目 錄

本文目錄...........................................................................................................Ⅰ
表目錄.................................................................................. ............................Ⅲ
圖目錄...............................................................................................................Ⅳ

第一章 緒論........................................................................................... 1~6
第一節 研究背景與動機............................................................................1
第二節 研究目的........................................................................................4
第三節 研究限制…………………………………………………………5

第二章 文獻探討...................................................................................7~32
第一節 多國籍企業之定義........................................................................7
第二節 子公司策略角色之類型................................................................9
第三節 子公司策略角色之演化情形......................................................17
第四節 子公司策略角色的演變機制......................................................27
第五節 研究架構......................................................................................32

第三章 研究方法................................................................................33~41
第一節 質性研究方法..............................................................................33
第二節 研究流程......................................................................................39
第三節 研究對象......................................................................................40

第四章 個案公司介紹........................................................................42~57
第一節 個案一:台灣麥當勞公司..........................................................44
第二節 個案二:台灣飛利浦公司..........................................................48
第三節 個案三:台灣渣打銀行..............................................................51
第四節 個案四:台灣史谷脫公司..........................................................53
第五節 個案五:台灣愛普生公司..........................................................56

第五章 命題推導................................................................................58~89
第一節 母公司指派與角色演變..............................................................58
第二節 當地環境與母公司指派..............................................................65
第三節 子公司選擇與角色演變..............................................................72
第四節 當地環境與子公司選擇..............................................................80

第六章 結論與建議............................................................................90~95
第一節 研究結論......................................................................................90
第二節 後續研究之建議..........................................................................94

參考文獻﹝中文﹞..........................................................................................96
參考文獻﹝英文﹞..........................................................................................96
附錄一............................................................................................................ 101
附錄二.............................................................................................................102


參考文獻 References
參考文獻

中文部分

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3. 許士軍﹝1996﹞,定性研究在管理研究上的重要性,中原學報第24卷第2期

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