隨著資訊科技愈來愈便捷有效率的進行監督、儲存、擷取及傳輸個人的資料，使用者的個人資訊因此可能造成實際或潛在性的危機。諸多調查研究指出，「隱私權」在ｅ世代的資訊社會中是個難解且更應該被重視的議題。本研究首先由現象面的倫理關鍵時刻及理論面的自我規範機制切入探討資訊專業人員在察覺資訊隱私侵犯關鍵時刻的能力，以形成個人在面對倫理情境時的決策制訂程序。另一方面，企業的管理機制在個人的決策制訂程序中則扮演了另一種影響的力量。因此，本研究將從企業管理機制的守則與行為獎懲切入，瞭解在不同管理機制下資訊專業人員的自我規範機制之變化。
經過研究模式的驗證說明了本研究所提出的動機中樞應用於倫理決策研究的適用性。另一方面，由企業管理機制的探討也顯示了行為獎懲對於研究構面有直接的影響效果。本研究也發現，個人對其行為獎懲的預期在倫理判斷對倫理意圖的影響關係上存在顯著的調節效果，至於企業守則則是在隱私自我效能對倫理意圖的影響關係上有顯著的調節效果。研究結果的發現可以瞭解到實務上企業在制訂守則時需要有配套政策，才能發揮管理上最大的效果；而在理論層面上，藉由本研究模式的驗證也可應用於探討資訊倫理的其他議題。

Today, many privacy abuses can be traced to the lack of organization policies governing the conduct of the personnel who are in charge of managing the information systems. IT professionals, who are the most important gatekeepers to the information privacy practices, have the oversight responsibility for information privacy since they have the most extensive knowledge of their organization’s systems and data. In this research, we have studied the impact of managerial policies concerning ethical codes and rewards/penalty perception on IS professionals’ self-regulation capacity against privacy abuses.
Specificially, based upon the Moment-of-Truth model and paradigm of self-regulation, we investigated how IS professionals’ ethical judgment, subjective norm, privacy self-efficacy and intention may reciprocally interact with their business environment that was characterized by its use of ethical codes and the rewards/penalty system. We first proposed an ethical dicision model based on the paradigm of self-regulation and validated the appropriateness of this model for studying information privacy. We then demonstrated how the perception of the rewards/penalty may impact the ethical judgment, subjective norm, privacy self-efficay, and ethical intention. We discovered that the rewards/penalty perception had a moderating effect on the relationship between ethical judgment and intention, and that the ethical codes had the moderating effect on the relationship between privacy self-efficacy and intention.

第一章、緒論 1
第一節、研究背景 1
（一）前言 1
（二）隱私權發展史 3
（三）隱私權的保護 5
第二節、研究動機 8
第三節、研究目的 11
第四節、研究流程 16
第二章、文獻探討 17
第一節、理論基礎 17
（一）理論基礎：從「倫理關鍵時刻」到「自我規範程序」 17
（二）理論基礎 21
（三）理論模式的形成 27
第二節、研究構面 29
（一）SCT「個人」層面 29
（二）SCT「環境」層面 34
（三）SCT「行為」層面 36
第三章、研究方法 38
第一節、研究架構與假說 38
（一）自我規範機制模式的建立 38
（二）管理機制對個人動機中樞的影響 41
第二節、研究變項 45
第三節、研究設計 47
第四節、資料蒐集程序 48
第五節、先導研究（Pilot Study） 49
（一）內容效度 49
（二）情境劇本交互作用檢定 51
第四章、統計分析 53
第一節、資料蒐集 53
（一）樣本特徵 54
（二）信度與效度 58
第二節、研究模式之驗證：Lisrel分析 65
第三節、企業守則與行為獎懲對研究構面的影響：MANOVA分析 69
第四節、企業守則與行為獎懲對研究模式的調節效果：
　　　　Hierarchical Regression分析 72
第五節、人口統計變項對研究構面的影響 83
第五章、結論與建議 90
第一節、研究結果 90
（一）動機中樞（Motivation Hub）應用於倫理決策的模式驗證 90
（二）企業守則與行為獎懲對研究模式的影響 92
（三）隱私自我效能的重要性 95
第二節、研究貢獻 97
（一）學術研究上的貢獻 97
（二）管理實務上的貢獻 98
第三節、研究限制 100
第四節、未來研究方向 101
第六章、參考文獻 103
第七章、附錄 114
附錄一、情境故事 114
（一）劇本A（有守則，正向結果） 115
（二）劇本B（有守則，負向結果） 119
（三）劇本C（無守則，正向結果） 123
（四）劇本D（無守則，負向結果） 127
附錄二、個人基本資料 131

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