||There are two markable ocean going container liners, Evergreen maritime corporation（EMC） and Yang Ming maritime corporation（YML）, in Taiwan. They are listed in the top20 container liners of the world and operating with good repution in this industry. The Evergreen has launched a global service with both the east and the west bound since 1984, and then it continuously expanded bussiness scale and became the biggest container liner around the world in 1985. At same time, YML created a new service model between the Europe-FarEast-North America by pedulum. Therefore, they are the leaders in the shipping industry. They are also honors to our country.|
The container has initiated in 1960s. After delveloping for decades, the transportation of the container has become as a maturity industry and been competing violently. There were ten great container liners, Mersk/ P&OCL, NOL/ NYK, K-LINE/ MOL, APL/ OOCL and YML/ HANJIN, forming joint venture in 1991. The main container liners became four big global alliances in 1994. And then they regrouped in 1996 and 1999. These few alliances share most part of the market of the world. The local outstanding liner YML, which just shares 1.7% of the market, organizated a “CKYH” group with COSCO, K-LINE and HANJIN to enhance competition in 2002. However, the Evergreen still keeps as a main outsider of the alliances.
The management models of these two local markable liners, Evergreen and YangMing Line, are different. Evergreen is a private company. Nevertheless, the YangMing Line which used to belong to the government and become privatized in 1996. Anyway, both of them have been operating with competition and performing excellently. What kind of strategies did they use before? What are the strategies they are using now? In this paper the author tried to find the strategies of these two companies and create a model of both development and competition for the shipping industry of the container.