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博碩士論文 etd-0622107-155905 詳細資訊
Title page for etd-0622107-155905
論文名稱
Title
中國支線民用航空市場之研究
The study of regional civic aviation market in china
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
397
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2007-06-05
繳交日期
Date of Submission
2007-06-22
關鍵字
Keywords
支線航班快速通道、支線民用航空、樞紐輻射航線、低成本航空
HSS, EPS, regional civic aviation, LCC
統計
Statistics
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中文摘要
民航運輸事業乃一國人民的社會生活與經濟生活重要組成部分。中國民航市場擁有世界最龐大潛在客群、特殊地理環境不利發展地表運輸,加上近年來經濟改革、政治開放有成,使得經貿及社會關係愈為多元而密切,凡此因素都深具發展支線民航市場的正面意義。事實上,中國支線航空的發展由來已久,其歷程也頗為曲折,近年來支線航空確有了一些突破性的進展,而環境也有顯著的改善,然而,中國民航的發展面臨著另一波前所未有的挑戰。研究發現,中國支線民航遍及中國各地,只是型態有些不同,例如,中國西北部貧困地區的支線航空起步早,有穩定並持續增長的客源;西南各省支線航空發展速度快,旅遊客人占多數,客源充足,並形成了健全的支線航線網路;東南部經濟發達地區的支線航空旅客以商務為主,有較高支付票價能力等。總言之,支線航空市場無處不在,政府部門如何因勢利導,擬定支線民航之發展策略,民航業者又如何掌握市場特點,選擇適應支線飛機和航線,將是支線航空市場發揮其政經效益的重大關鍵。
Abstract
The China’s aviation market has the hugest potential guest group in the world and the special geographical environment disadvantage developing surface transportation, in addition, the economic reform in recent years effect regional civic aviation market positive significantly. In fact, the China regional civic aviation really had some unprecedented progress, and the regional civic aviation environment also had certain improvement, however, the further development for China regional civic aviation was facing another challenge. The research discovered that, the China regional civic aviation got different character. For example, the China’s northwest area regional civic aviation start more early; The southwest province regional civic aviation develop more quickly; The southeast area regional civic aviation passenger has the high payment ability. In sum, the China regional civic aviation market is ubiquitous, how to choose correct market policy and proper regional civic airplane and the network would lead regional civic aviation to obtain the political and economic benefit
目次 Table of Contents
目 錄
第一章 緒論…………………….………………………………………….1
第一節 研究動機與問題…………………………………...…………….1
第二節 研究架構………………………………………………………..11
第三節 研究方法………………………………………………………..31
第二章 民航運輸微觀理論分析…………..………………………..35
第一節 航運輸需求理論………………………………………………..37
第二節 民航運輸成本理論……………………………………………..45
第三節 民航運輸定價理論…………………………………………..…55
第四節 民航運輸規劃與預測理論……………………………..………62
第三章 民航運輸宏觀理論分析…………………………….…...…65
第一節 民航運輸與經濟區域發展…………………………………..…66
第二節 民航產業之外部性與對策…………………………………..…69
第三節 政府參與民航事業之準則…………………………………..…77
第四節 民航產業管制與航空政策………………………………..……89
第四章 中國民航產業探討…………………………………………107
第一節 中國民航發展歷程……………………………………………109
第二節 中國民航經濟核算制度演進…………………………………114
第三節 當前中國民航概況……………………………………………129
第四節 制約中國民航發展因素………………………………………132
第五節 中國廉價民航市場探索………………………………………135
第六節 中國民航產業重組問題………………………………………146
第五章 支線民航市場區隔探討…………………………..………153
第一節 市場區隔理論…………………………………………………154
第二節 民航市場區隔…………………………………………………160
第三節 目標市場之選擇………………………………………………166
第四節 支線民航之市場定位…………………………………………179
第五節 支線民航之運作模式…………………………………………184
第六章 中國支線民航市場總體分析………………………….…193
第一節 中國支線民航發展定義………………………………………194
第二節 中國支線民航發展特色………………………………………196
第三節 中國支線民航發展概況………………………………………197
第四節 中國支線民航發展意義………………………………………198
第五節 重組後的中國支線民航………………………………………200
第六節 建構中國支線民航路網………………………………………207
第七節 強化中國支線民航機隊………………………………………216
第七章 中國支線民航市場個體分析……………….……………235
第一節 西北支線航空公司個案討論…………………………………236
第二節 西南支線航空公司個案討論…………………………………250
第三節 華北支線航空公司個案討論…………………………………268
第四節 華東支線航空公司個案討論…………………………………271
第五節 華南支線航空公司個案討論…………………………………273
第六節 內蒙古支線航空站個案討論…………………………………280
第七節 廣東省支線航空站個案討論…………………………………282
第八節 廣西省支線航空站個案討論…………………………………284
第九節 福建省支線航空站個案討論…………………………………286
第八章 中國支線民航市場前景…………………………..………295
第一節 中國支線民航市場發展因素…………………………………297
第二節 中國支線民航市場關鍵問題…………………………………298
第三節 中國支線民航市場因應對策…………………………………303
第四節 中國支線民航市場未來前景…………………………………305
第五節 台灣與中國支線民航市場之互補……………………………306
第九章 結論………………………………………………………….….321
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