近年來隨著對於文化創意產業的崛起與重視，不論是政府、企業、藝文界都興致勃勃地投入文化產業這個熱門行業。本研究將交趾陶視為本研究的主要研究議題。奠基於這樣的研究議題，本研究試圖從開創的觀點出發，以一種整體觀將創業視為創業行動(action)、行動者(actors)與其所鑲嵌的日常生活(living world)是交雜共構於創業的發展過程。並利用交趾陶創業者的敘說來建構起對於交趾陶的論述，試圖理解在交趾陶產業中有關於創業現象的探討。在研究方法上，本研究採用傅柯式論述分析作為理解交趾陶這個研究議題，結合開創的觀點來重新理解交趾陶產業中的創業現象。研究結果顯是：透過論述形成可以有助於窺探創造性歷程、在不同論述實踐形式當中有助於帶動地區產業的發展、將開創作為一種論述實踐的可能性探討。

In recent years, along with took seriously regarding cultural creativity industry's rising, the government, the enterprise, the literary arts full of enthusiasm invests cultural industry this popular profession. This research will focus on pottery will regard as this research the main research subject. Base on research subject, this research attempts from the foundation viewpoint of entrepreneuring , will start an undertaking by one kind of total perspective will regard as the undertaking action, actors with the daily life which its living world is mixed altogether constructs in the undertaking developing process. And uses four entrepreneurs’ stories by their self-narratives and discriminated the texts into several meaning unit form each story attempts to understand in pottery industry to have about the undertaking phenomenon discussion. In the research method, this research uses Foucault to elaborate the analysis to take the pottery as this research subject, the viewpoint which the union founds manages in the pottery industry the undertaking phenomenon. The findings obviously are: Will form by the elaboration may be helpful understanding on the creative process, to be helpful in the middle of the different elaboration practice form in leads the local industry the development, to found the entrepreneuring as discursive practice which is the possibility discussion in entrepreneurship research.

謝 辭 ii
中文摘要 iii
Abstract iv
目 錄 v
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第二章 文獻探討 6
第一節 創業研究走向開創研究 6
一、 創業研究的回顧 6
二、 創業研究的開創觀點 12
第二節 從考古學到系譜學：傅柯對論述概念的探討 18
一、 傅柯對於論述的思維 18
二、 以考古學作為一種重新書寫 18
三、 以系譜學揭露歷史的偶然性 22
四、 傅柯式觀點對開創研究的啟迪 23
第三節 台灣交趾陶發展初探 26
一、 台灣交趾陶的起源 26
二、 交趾陶產業面臨的挑戰 27
三、 交趾陶產業的突破與創新 29
第三章 研究方法與設計 32
第一節 論述分析方法 32
一、 論述分析的基礎認識 32
二、 論述分析的三種進路 34
第二節 研究設計 39
一、 研究架構 39
二、 論述資料蒐集 40
第四章 交趾陶的論述分析 51
第一節 媒體論述下的交趾陶知識 51
一、 交趾陶視為廟宇陶塑裝飾 53
二、 交趾陶作為台灣絕技走出廟堂 55
三、 交趾陶作為風靡各界的伴手禮 57
四、 交趾陶價值泡沫化：大陸貨攻台 61
五、 小結 62
第二節 通過敘說建構的交趾陶論述 64
一、 論述客體：交趾陶 64
二、 論述的宣告樣式：工藝創作、技能教育、文化觀光 65
三、 交趾陶論述中概念形成 72
四、 論述策略：挪用的過程 81
第五章 結論與建議 91
第一節 研究問題的回應 91
一、 論述建構出台灣的交趾陶知識 91
二、 知識與權力通過挪用滲透於交趾陶論述中 92
三、 交趾陶創業者的創業實作是一種論述實踐 93
第二節 研究結果討論 95
一、 由論述形成窺探創造性歷程 95
二、 不同論述實踐形式帶動產業發展 97
三、 開創作為一種論述實踐 98
第三節 研究貢獻、研究限制與後續研究建議 100
一、 研究貢獻 100
二、 研究限制 102
三、 後續研究建議 103
參考文獻 105

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