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博碩士論文 etd-0624103-235116 詳細資訊
Title page for etd-0624103-235116
論文名稱
Title
以動態能力觀點探討台灣遊戲軟體廠商運作之關係
The study on operating system of game software firms, from Dynamic Capability Perspective's point of view.
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
119
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2003-06-20
繳交日期
Date of Submission
2003-06-24
關鍵字
Keywords
線上遊戲、遊戲軟體、動態能力
Dynamic capability, Online game, PC Game
統計
Statistics
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中文摘要
目前高科技產業的全球競爭已然展開,例如半導體、資訊服務、與軟體業等,產業觀察者已察覺到,許多公司雖然累積了相當有價值的資源,但仍無法轉換成有用的能力;或是持有有用的能力卻無法建立長期競爭優勢。然而全球經濟籠罩在不景氣的陰霾下,遊戲軟體產業反其道而行。線上遊戲的興起帶動遊戲相關熱潮外,國內遊戲軟體公司亦陸續上櫃,績效表現相當出色。事實上,遊戲軟體市場為一高度競爭、變動的環境,在這樣變化快速,競爭全球化的產業裡,這些廠商如何運用、蓄積其資源與能力,並進而執行該能力以達組織預期之績效表現,引發本研究之動機;其間的互動關係為何則為本研究之重點。
為了因應新型態的競爭,本研究擬以動態能力觀點出發,探討遊戲軟體廠商資源、能力內部運作之過程,與組織績效之間的互動關係。研究成果可以兩層次進行說明:

一、 各動態能力相互影響之關係。

在廠商發展過程裡,一成功的路徑發展首先受到廠商學習能力的強度與方向影響。學習能力的由來不單來自廠商本身所累積之績效表現與事件經驗,在高速動態環境下,除了廠商使用之試誤法外,自外部經驗的學習亦為重要的能力來源之一。此外,學習的能力將有助於資源重新配置能力的培養,透過即時性的修正,修改資源配置。且當廠商所處的外部環境為高速動態環境,廠商為了避免外部風險而增加內部資源位置的複雜度時,將提高廠商對管理流程的需求,包括協調整合、學習與資源配置的轉換能力。一般管理流程使用之系統化工具,面對高速動態市場,有其建立的困難性,為促進協調整合之時效性,內部運作上多依賴非正式的溝通方式。

二、動態能力與組織績效之關係

遊戲軟體產業裡的廠商對於組織彈性有較其他產業廠商大的需求,因此對於串連組織結構執行的管理流程與常規相當重視,流程與常規中的一致性亦可為組織績效衡量之標準,並強調發展著重本業的管理流程與常規,將有助於廠商建立競爭力。同時,研究發現廠商的技術性能力與互補性資產互動的即時性,為高速動態市場裡新技術性的商品化過程兩個主要的因素,為影響組織市場績效的另一個因素。且為應外部產業結構的變化,廠商傾向善用其接近消費市場的市場知名度與商譽進行異業結盟,藉由外部資源促進組織績效的表現。除了有助於廠商知名度的擴展,尚包括新能力的培養與獲取。

Abstract
In the present day, the worldwide competition has emerged in the high-tech industry, such as semi-conductor, information, and software etc. Industry observers have perceived a dilemma companies encountered. A large number of companies have accumulated some valuable resources, but they can’t transfer their valuable resources into useful capabilities, let alone using them to build the long-term competitive advantage. However, in the shadow of worldwide recession, game software industry acts in the opposite way. Due to the prosperity of online games, increasing numbers of game software companies perform quite well, even more go on pubic offerings. In fact, the game software industry is a highly competing and turbulent context. In this industry, understanding how these firms striving to accumulate and make use of their resources and capabilities to achieve the expected performance brings the motive of this research. The focal point lies in the interrelationship between these processes.
To react to the new type of competition, the research starts from dynamic capability viewpoints, analyzing the operating processes of game software industry firms towards resources and capabilities and interrelationship between them and organizational performance. The result shows in two dimensions:

1. The mutual influence between dynamic capabilities

In the evolutionary process of a firm, the development of a successful path has been influenced by the intensity and direction of firm’s learning capability. In a high velocity market, learning capability has obtained not only from the performance and trial and error experiences from events, but also from external environment. Besides, learning capability facilitates the fostering of resources reconfiguration when it’s necessary to make any prompt correction. In such a turbulent context, in order to lower the increasing complexity of internal resources position resulted from external risks, firms tend to enhance the elaboration towards managerial process, such as the capabilities of integration, learning, reconfiguration, and transformation. Systematic tools used in traditional managerial process have difficulty when applying to the high velocity markets. To improve the timeliness of integration, informal interactions become the most important parts of internal operations.

2. The relationship between dynamic capability and organizational performance

Due to high organizational flexibility firms in the game software industry need, more emphasis should be put on the integration of managerial processes and routines of execution. The consistency within process and routine can be regarded as one of the standards of performance evaluation because the well development of managerial process and routine will facilitate the building of competitiveness. Meanwhile, research shows, in a high velocity market, both the technological capabilities and timeliness of interaction between complementary assets are the two main factors in the process of commercialization of new technology, thus become another factors that influence on the market performance of organizations. In responding to the change of external industrial structure, in order to improve the performance by external resources, firms tend to make use of their high popularity and reputation to form alliance with different industries. This move not only improves their popularity but also facilitates the fostering and obtaining of new capabilities.

目次 Table of Contents
第壹章 緒 論
第一節 研究背景與動機
第二節 研究目的
第三節 研究流程
第貳章 文獻探討
第一節 資源基礎論
第二節 動態能力觀點
第三節 組織績效
第參章 研究方法
第一節 研究架構與構面說明
第二節 研究方法
第三節 研究對象
第四節 研究限制
第肆章 遊戲軟體產業環境分析
第一節 產業結構與市場規模
第二節 台灣遊戲軟體市場分析
第三節 台灣線上遊戲市場分析
第四節 間接環境的影響
第五節 市場動態程度
第伍章 個案整理與初步分析
第一節 智冠科技
第二節 遊戲橘子
第三節 個案總整理
第陸章 命題推導
第一節 學習、資源配置能力與路徑之關係
第二節 廠商內部資產的位置
第三節 組織、管理流程
第柒章 結論與建議
第一節 研究結論
第二節 建議
參考文獻
附錄:訪談問卷
附錄:正式訪談逐字稿
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