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博碩士論文 etd-0629101-143834 詳細資訊
Title page for etd-0629101-143834
論文名稱
Title
電子市集夥伴關係影響因素之探討
Approach to the Influencing Factors of Partnership in E-Marketplace
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
113
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2001-06-14
繳交日期
Date of Submission
2001-06-29
關鍵字
Keywords
調適性結構化理論、電子市集、夥伴關係、模糊德菲法
Adaptive Struturation Theory, E-marketplace, Partnership, Fuzzy Delphi Method
統計
Statistics
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中文摘要
電子市集夥伴關係影響因素之探討
中 文 摘 要
在全球這波B2B電子商務浪潮的推動下,國內企業紛紛開始嘗試將其交易活動移至網路上進行,透過電子市集交易平台,提升與其他企業的互動關係,進一步合作而結為夥伴。本研究探討企業以電子市集平台進行企業交易活動,對電子市集、企業本身與其合作夥伴間的夥伴關係之影響因素。本研究乃參酌調適性結構化理論觀點而建立初步研究模式,綜合相關文獻探討及個案深度訪談以確認本研究模式,並透過專家與業者問卷實證調查,整理出一般實務專家、政府A、B計畫參與專家以及業者對電子市集夥伴關係三個階段之影響因素的看法,以及對未來電子市集夥伴關係型態演變的預測。
研究結果顯示,一般專家與國內A、B計畫參與專家對夥伴關係三個階段影響因素之看法甚為一致,認為「電子化程度」及「線上金流服務」對夥伴關係三階段皆具有影響力。業者則認為「聚集買賣雙方」、「匯集資訊」、「效率性」、「專業知識」、「公信力」、「整合資訊能力」、「建立新通路」與「線上金流服務」等因素,對夥伴關係三階段皆具有影響力。
至於未來電子市集夥伴關係演變的推測,專家與業者對「傳統買賣關係」的看法最為認同,意即當企業導入電子市集時,與供應鏈上其他企業仍將維持著傳統形式的關係。此一推論正可說明目前國內產業進行供應鏈電子化活動的現象,是將既有之供應鏈關係移至電子市集上,而改以電子化的形式呈現。
關鍵詞:調適性結構化理論、電子市集、夥伴關係、模糊德菲法。
Abstract
Approach to the Influencing Factors of Partnership in E-Marketplace
Abstract
In light of the inter-dependency between emerging technology and inter-organizational relationship, an initial research framework is built upon the spirit of Adaptive Structuration Theory. This research aims to explore the influencing factors of three-phased partnership in e-marketplace. As a result, through literature review and expert interview, the framework is verified and presented as the research model. An empirical study is conducted to verify the research model.
Through literature review, expert depth interview and questionnaire survey, the viewpoints from practical experts, leading companies in IT industry, and management level are generalized. The forecast of prospective relationship style of partnership in e-marketplace is also constructed in this study. By means of the comparison among those surveyed groups, the common points are explored, as well as the differences.
Key words:Adaptive struturation theory, E-marketplace, Partnership, Fuzzy Delphi method.
目次 Table of Contents
第一章 緒論……………………………………………………………1
第一節 研究背景與動機……………………………………………………...1
第二節 研究目的……………………………………………………………...2
第三節 研究範圍與流程……………………………………………………...3
第二章 文獻探討………………………………………………………4
第一節 調適性結構行動理論………………………………………………...4
第二節 夥伴關係…………………………………………………………….11
第三節 電子市集…………………………………………………………….20
第四節 模糊德菲法………………………………………………………….25
第三章 研究模式……………………………………………………..31
第一節 研究構面…………………………………………………………….31
第二節 個案探討…………………………………………………………….36
第三節 研究架構…………………………………………………………….48
第四章 研究方法……………………………………………………..54
第一節 研究變數定義……………………………………………………….54
第二節 研究設計…………………………………………………………….57
第三節 研究限制…………………………………………………………….62
第五章 資料分析與研究結果…………………………….………….63
第一節 樣本基本資料……………………………………………………….63
第二節 選擇夥伴階段…..…………………………………………………...65
第三節 發展夥伴關係階段………………………………………………….77
第四節 維持夥伴關係階段………………………………………………….89
第五節 夥伴關係各階段之共同影響因素………………………………...101
第六節 專家與業者看法之比較…………………………………………...106
第七節 電子市集夥伴關係之演變…………………………………………111
第六章 結論與建議…………………………………………………112

參考文獻
一、 中文部分……………………………………………………………..R-1
二、 英文部分……………………………………………………………..R-3

附錄一 推動資訊產業電子化A、B計畫廠商名單………………A-1
附錄二 專家問卷……………………………………………………A-2
附錄三 業者問卷……………………………………………………A-15


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