論文使用權限 Thesis access permission:校內外都一年後公開 withheld
開放時間 Available:
校內 Campus: 已公開 available
校外 Off-campus: 已公開 available
論文名稱 Title |
女性消費者於連鎖藥妝店購買行為之研究 The young female consumers’ buying behavior in the chain cosmeceutical stores |
||
系所名稱 Department |
|||
畢業學年期 Year, semester |
語文別 Language |
||
學位類別 Degree |
頁數 Number of pages |
94 |
|
研究生 Author |
|||
指導教授 Advisor |
|||
召集委員 Convenor |
|||
口試委員 Advisory Committee |
|||
口試日期 Date of Exam |
2007-06-27 |
繳交日期 Date of Submission |
2007-06-29 |
關鍵字 Keywords |
女性消費者、購買行為、連鎖藥妝店 Consumer behavior, E.K.B model, chain cosmeceutical stores |
||
統計 Statistics |
本論文已被瀏覽 5724 次,被下載 2622 次 The thesis/dissertation has been browsed 5724 times, has been downloaded 2622 times. |
中文摘要 |
論文提要 校院名稱: 國立中山大學 系所名稱: 醫務管理研究所 論文名稱〈中〉:女性消費者於連鎖藥妝店購買行為之研究 論文名稱〈英〉:The young female consumers’ buying behavior in the chain cosmeceutical stores 學位類別:碩士 語 文 別:英文 學號:M944070003 研究生〈中〉姓名:曹瓊文 研究生〈英〉姓名:Chiung-Wen Tsao 指導教授〈中〉姓名:李英俊 口試委員〈中〉姓名:賈元一、溫金豐、李英俊 口試委員〈英〉姓名:Yuan-yi Chia , Jin-feng Uen , Yin-jun Li |
Abstract |
Abstract Objective: The purpose of this study is to investigate the associations between the different education background of young female consumers, with and without medical education, and their buying behavior in the chain cosmeceutical shop based on concept of E.K.B. model ( Engel, Blackwell and Kollatt model ) , the decision making process model ( Engel, Blackwell and Kollatt ,1993) . Design: The study was empirically tested using data collected from 365 questionnaires answered by the female consumers in big Kaohsiung area. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. Additionally, the linear regression was used to test the null hypothesis. Measurement: Questionnaire administered items measuring the buying behavior of young female consumers, store selection and consumer behavior, the satisfaction of chain cosmeceutical stores, the professional image of pharmacists and life style, in chain cosmeceutical stores. Results: The findings indicated that the satisfaction of chain cosmeceutical stores, the professional image of pharmacists, life style and educational background significantly affected the store selection and consumer buying behavior. Conclusion: This study provides a means to understand what factors impact on the young females’ buying behavior in chain cosmeceutical stores and how this may affect their future consumption. In addition, this study reveals marketing implications relevant for chain cosmeceutical stores considering consumer segmentation of young females, and applies this customer segmentation as marketing strategy. |
目次 Table of Contents |
Table of Contents Page Abstract -------------------------------------------------------------------------------------- i Table of Contents --------------------------------------------------------------------------- iii Tables ----------------------------------------------------------------------------------------- v Figures ---------------------------------------------------------------------------------------- v |
參考文獻 References |
Reference Ashurst I. B., Dobbie H.(2003). A randomized controlled trial of an educational intervention to improve phosphate levels in hemodialysis patients. J Ren Nutr, 13 ,267–274. Aubert RE, Fulop G, Xia F, et al. (2003). Evaluation of a depression health management program to improve outcomes in first or recurrent episode depression. Am J Manag Car, 9 ,374-380. Bangsberg A., Bronstone D. R., , Hofmann A., R.(2002). A computer-based assessment detects regimen isunderstandings and nonadherence for patients on HIV antiretroviral therapy. IDS Care. Bagozzi R., Yi Y.(1998 )On the evaluation of structural equation models, Journal of the Academy of Marketing Science, 16,. Bolton R.N. (1998), "A dynamic model of the duration of the customer's relationship with a continuous service provider: the role of satisfaction", Marketing Science, Vol. 17 No.1, pp.45-65. Braun, H., Scope, A. (2003), "Does it pay to invest in customer satisfaction? Effects of customer satisfaction measurement and improvement on earnings", in Fellows, D.S. (Eds), Proceedings of the ESOMAR Congress, Prague, September 14-17, pp.159-74. Conover C. J., Mah M. L., Rankin P. J. , Sloan F. A. (1999). Evaluating Patient Compliance with Nurse Advice Line Recommendations and the Impact on Healthcare Costs, American Journal of Managed Care, 10,8 , 529-530. Closs D.J., Goldsby T.J., Clinton S.R. (1997). Information Technology Influences on World Class Logistics Capability , International Journal of Physical Distribution & Logistics Management, 27,1 , 4-17. Caves R.E. & Murphy W. F. (1976). Franchising: Firm, Markets, Intangible Assets, Southern Economics Journal, 42 , 572-586. Del H. et al, 2001, Consumer Behavior: Building Marketing Strategy. (8th edition), McGraw-Hill,. Engel et al. (1993). Thoughtful and reasoned action undertaken to bring need satisfaction, 26 Engel, Kollat and Blackwell , 1993, consumer behavior. Francesco N., 1966 , Consumer Decision Processes: Marketing and Advertising Implications , Englewood Cliffs, NJ: Prentice-Hall. Gronroos C.(1982). A Service Quality Model and Its Marketing Implications., European Journal of Marketing, 18 , 36-44. Howard J and Sheth J.N.,1969, The theory of buyer behavior, John Wiley & Sons, New York Joreskog K. G., Sorbom D., (1996), LISREL8: User’s Reference Guide, Mooresville: Scientific Software Kamins M.A.(1990). An investigation into the match-up hypothesis in celebrity advertising: When beauty may be only skin deep, Journal of Advertising, 19, 4-13 Lambiase J., Reichert T., Morgan S., Carstarphen M., Zavoina S., 1999.Cheesecake and beefcake: No matter how you slice it, sexual explicitness in advertising continues to increase, Journalism and Mass Communication Quarterly ,76, Spring,7-20. Leyden, J.J., Stewart, R.. and Kligman, A.M.: Experimental inoculation of Pseudomonas aeruginosa and Pseudomonas cepaciae on human skin, Journal of Society of Cosmetic Chemists, 31:19-28, 1980. Linder-Pelz S. (1982). Toward a Theory of Patient Satisfaction. Social Science & Medicine , 16 ,577-582. Loudon D.L, (1988), Consumer Behaviour: Concepts and Applications, McGraw Hill, London. Mittal V., Kamakura W. (2001), "Satisfaction, repurchase intent and repurchase behavior: investigating the moderating effect of customer characteristics", Journal of Marketing Research, Vol. 38 No.1, pp.131-42. Mitchell A. , 1978, Value and Life Styles, 1st ed, Menlo Park, CA, SRI, international. Myers M.B., Fawcett S.E. (1996). Operating in the Caribbean: A Logistics Perspective, International Journal of Physical Distribution & Logistics Management, 26(9) , 20-35. Nicosia F. M. (1968), Consumer Decision Process : Marketing and Advertising Implication ,Prentice-Hall Inc.,P.29 Oliver R. L. (1981). Measurement and Evaluation of Satisfaction Processes in Retail Settings. Journal of Retailing, 57, 25-48. Reichheld F.F., Sasser W.E. Jr (1990), "Zero defections: quality comes to services", Harvard Business Review, Vol. 68 No.5, pp.105-11. Santesmases, 1996, the theory of Consumer behavior. Schiffman L, Kanuk L. (1991), Consumer Behavior , Prentice-Hall, Englewood Cliffs, nj. Solomon M.R., Prentice (2002). Consumer Behavior—buying, having and being (5th edition), Hall Inc. Sternthal B., Craig, C , (1982), Information Processing, Prentice-Hall, Englewood Cliffs, NJ. Stevens D.L., Hill R.P., Hanson C., (1994), the beauty myth and female consumers: The controversial role of advertising, the Journal of Consumer Affairs, 28, Summer, 137-153. Steve B., (1998), Cosmeceuticals' Spur Research but Worry FDA, the Scientist, 12, 2-1, Walters C. Glenn P., Gorden W. (1970), Consumer Behaviors: an Integrated Framework, Homewood, 3, Richard D. Irwin Inc. Chinese Reference and Website Reference 陳正昌& 程炳林(1998)。SPSS、SAS、BMDP統計軟體在多變量統計上的 應用。台北市:五南圖書出版有限公司。 吳明隆 (2006)。結構方程模式-SIMPLIS 的應用。台北市:五南圖書出版有限公司。 Business Week, February 14, 2005, I Am Woman, Hear Me Shop. Retrieved 2005, from the World Wide Web http://www.businessweek.com/bwdaily/dnflash/feb2005/nf20050214_9413_db_082.htm Department of Health, Executive Yuan, R.O.C, and Taiwan, 2002, Retrieved 2002, from the World Wide Web http://www.doh.gov.tw/EN2006/DM/DM2.aspx?now_fod_list_no=9085&class_no=390&level_no=1/ Directorate-General of budget, accounting and statistics, Executive Yuan, R.O.C, 2005, Retrieved 2005, from the World Wide Web http://eng.dgbas.gov.tw/ Forbes, July 28, 2005, Botox in a Bottle: Driving Cosmeceutical Growth, Retrieved 2005, from the World Wide Web http://www.forbes.com/business/2005/07/28/lancome-loreal-sephora-cx_findsvp_0728findsvpbotox.html/ Girlpower, 2007, Marketing to Woman “Don’t”. Retrieved 2007, from the World Wide Web http://www.girlpowermarketing.com/donts.html/ 英文字珠璣集 , COSMECEUTICAL , 2007, Retrieved 2007, from the World Wide Website http://www.cybertranslator.idv.tw/quotables/qc1.htm/ |
電子全文 Fulltext |
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。 論文使用權限 Thesis access permission:校內外都一年後公開 withheld 開放時間 Available: 校內 Campus: 已公開 available 校外 Off-campus: 已公開 available |
紙本論文 Printed copies |
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。 開放時間 available 已公開 available |
QR Code |