Title page for etd-0630115-141821


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URN etd-0630115-141821
Author Grégoire Auguste Serge Lesene
Author's Email Address No Public.
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Department Master of Business Administration Program in International Business
Year 2014
Semester 2
Degree Master
Type of Document
Language English
Title Consumer Trust in Food Safety Actors: A Cross-Country Comparison
Date of Defense 2015-06-08
Page Count 55
Keyword
  • Social media
  • Food scandals
  • Consumer trust
  • Food safety issues
  • Abstract Recent food safety scandals in Taiwan have tainted the image of the nation’s food system and have has a result raised the awareness of formosan consumers regarding the safety and quality of the food they consume. This study investigates the impact of the food actors and institutions on consumer trust in food safety by comparing two groups of consumers from two different countries, respectively Taiwan and France. The possible impact of social media on consumer trust in food safety was also researches in this study between Taiwan and France due to the increasing development of this form of communication. Results of this research revealed that differences between Taiwanese and French consumer exist in terms of trust for food safety and quality, but did not support results from previous findings. Similarly the role of social media on consumer trust in food safety was not proven significant in both both countries. Nevertheless relationships were found between social media and the food actors and institutions.
    Advisory Committee
  • Christina Y.P. Wang - chair
  • Po-Wen Cheng - co-chair
  • Bih-Shiaw Jaw - advisor
  • Files
  • etd-0630115-141821.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2015-07-30

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