隨著資訊科技的進步，電子商務的環境正逐漸從行動商務轉變成U-Commerce。雖然U-Commerce的發展是從行動商務逐漸延伸擴張，然而對於大多數的企業而言，U-Commerce仍然處在一個萌芽的階段。在U-Commerce之中，商業模式以及資訊科技是非常重要的一環，如何透過商業模式的描述以及整合各種科技以創造顧客內、外部價值的知識仍然很模糊。因此，本研究透過次級資料分析法並且運用Value Shop模式進行分析，探討客戶價值的創造以及核心元件的產生。而研究結果讓我們對於U-Commerce的價值結構有更精確的了解，並且提供企業在U-Commerce環境中建立商業模式以及發展資訊科技核心元件的先導性指標。

With the improvement of information technology, the environment of electronic commerce is shifting gradually from M-Commerce to U-Commerce. However, U-Commerce is still in its infancy for most enterprises although it extended from M-Commerce. The knowledge about how the business model and the enabling technology together create the business for inter and intra customers is till vague, while it is important for the success of U-Commerce. Therefore, in this study, we conduct the secondary data analysis and use a value shop model to analyze what determinates the value creation for the customers and what the enabling core components are. The findings of this study provide a great insight for better understanding the value configuration of U-commerce and a leading index for the enterprise to constructing business model and developing IT core components when implementing the U-commerce.

1. 緒論
1.2 研究動機
1.3 研究目的與範圍
1.4 論文架構
2. 文獻探討
2.1 UBIQUITOUS COMMERCE
2.1.1 Ubiquitous
2.1.3 Ubiquitous Commerce
2.2 商業模式
2.2.1 商業模式的定義
2.2.2 商業模式的分類
2.2.3 商業模式的構成元素
2.3 價值結構
2.3.1 價值鏈
2.3.2 價值商店
2.3.3 價值網路
2.4 價值創造
2.5 商業模式與價值創造的相關研究
2.6 先導科技
2.6.1 無線感應網路
2.6.2 短距離無線傳輸
2.6.3 智慧型代理人
3. 研究方法與流程
3.1 研究方法
3.2 研究流程
4. U-COMMERCE
4.1 U-COMMERCE的情境
4.2 U-COMMERCE的商業模式
4.3 U-COMMERCE的資訊科技核心元件
5. 以VALUE SHOP模式分析企業創造價值的關鍵因素
5.1 VALUE SHOP
5.2 以商業價值的四個來源分析U-COMMERCE的商業價值
5.3 企業創造價值的關鍵因素
6. 結論
6.1 研究結果
6.2 研究貢獻
6.3 未來研究方向
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