Title page for etd-0701110-140633


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URN etd-0701110-140633
Author Valdes-Matta Alfredo-Ecuador
Author's Email Address valdes.matta@gmail.com
Statistics This thesis had been viewed 5101 times. Download 1930 times.
Department Business Management
Year 2009
Semester 2
Degree Master
Type of Document
Language English
Title Understanding the user intention for mobile services in Guatemala
Date of Defense 2010-06-25
Page Count 82
Keyword
  • Mobile phone
  • Mobile Operator
  • Guatemala
  • Mobile services
  • M-commerce
  • mobile market
  • Abstract The advance of mobile phone devices and wireless communication have dramatically change the way individuals do for their personal lives and businesses. Nowadays, people can not only talk with their peers located at different places, they can also get the desired information ubiquitously. Business strategies that are based on simple mobile phones have to be adapted to a complex mobile business ecosystem.
    The mobile phone market in Guatemala has almost saturated, and the mobile operators have to come up with creative ideas to increase their revenues. This thesis explores what the user’s intentions toward mobile services in Guatemala. Understanding users’ intension will allow entrepreneurs to create new business strategies that would fill an existing void that exists on the Guatemalan mobile market.
    Advisory Committee
  • Shih-Chieh Hsu - chair
  • Shih-ping Huang - co-chair
  • San-yih Hwang - advisor
  • Files
  • etd-0701110-140633.pdf
  • indicate in-campus access immediately and off_campus access in a year
    Date of Submission 2010-07-01

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