由於科技與產品的創新，新興產業的形成初期具高度不確定性。智慧型手機產業是一種新興產業之一，台廠微軟平台智慧型手機出貨以宏達電最具規模，包括廣達、英華達、華碩、華冠等合計約10 家業者，皆投入智慧型手機的開發、生產。因此有其必要研究此產業的採購策略藉以搭配企業提昇其競爭優勢。
本研究採用文獻探討法、個案研究法及深度訪談法，分析個案公司，應用採購組合模型分類不同產業的零組件，並提出差異化採購策略建議。
本研究的結論與建議如下：
1. 採購早期涉入進行內部整體性規劃與外部供應市場分析，有助於取得前瞻性的重要外部資源，以配合產品和技術的創新，進而提昇企業在新興產業中的競爭優勢。
2. 因應來自不同的零組件產業和供應商，採取不同的採購策略與關係管理。
3. 個案公司可以將供應商績效評估、輔導和評選納入管理循環，唯其標準需視產業環境和自身之資源與條件而定。

The innovation of technology and product has made uncertain highly of the beginnings of emerging industry. Smart phone industry belongs to emerging industry. The manufacturers in Taiwan of smart phone include HTC, Quanta, Innopac, Asus, and Arimacomm etc. and HTC is the maximum of shipment of smart phone with Microsoft platform. Therefore, it is necessary that we study the purchasing strategies of smart phone industry.
The research methodologies applied to this study are literature review, case study and deep interview. It applies purchasing portfolio model to classify components come from different industries, and it is proposed different purchasing strategies.
The conclusions of this study reveal as follows:
1. Early Purchasing Involvement (EPI) will help to get external advanced technology resource so that we can improve the competitive advantage of the corporate in emerging industry.
2. Different purchasing strategies and relationship management can be applied to different component industry and suppliers respectively.
3. The performance evaluation, remediation, and selection of suppliers can be adopted into the management cycle in A company, and the standards will depend on industry environment and the resource A company has.

論文提要 i
中文摘要 ii
Abstract iii
誌謝詞 iv
目錄 v
表目錄 vii
圖目錄 viii
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的與問題 2
第三節 研究流程 3
第四節 名詞定義 5
第二章 文獻回顧 6
第一節 新興產業 6
第二節 價值鏈 10
第三節 資源槓桿 13
第四節 採購組合模型 15
第五節 策略性採購 20
第六節 供應商關係策略 25
第三章 研究方法 29
第一節 研究架構 29
第二節 個案研究法 31
第三節 資料蒐集 32
第四章 個案公司分析 33
第一節 智慧型手機產業概述 33
第二節 個案公司簡介和分析 41
第三節 智慧型手機產業中製造商的競爭策略與產品趨勢 46
第四節 智慧型手機之供應鏈產業 53
第五節 應用採購組合模型與策略建議 62
第五章 結論與建議 69
第一節 結論 69
第二節 管理意涵 70
第三節 後續研究建議 72
參考文獻
附錄一
附錄二

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