個人網站是近年來政治人物一項新興的政治傳播管道，網路無版面限制以及超媒體的特性，使得網站可以成為政治人物個人的媒體，呈現各種形式的資訊，充份表達其政見、理念，建立鮮明、良好的自我形象；而此互動式的媒體，也提供政治人物與選民直接接觸的機會及便於進行選民服務。
因此本研究以第四屆立法委員為例，了解立委們如何在全球資訊網上自我呈現，以及立委網站本身所呈現的功能與設計；再者透過網路問卷的調查法，了解網路使用者使用立委網站之回饋機制的情況，及回饋機制的效用等相關問題。
研究結果發現：（一）民進黨籍立委設置個人網站的比例最高，國民黨雖然在本屆立法院中擁有過半的席次，但屬於國民黨籍的立委網站還不到半數。若以擁有網站的立委佔該黨立委的比例來分析，建國黨和新黨立委架設網站的情況最踴躍，在該政黨中有一半以上的立委以網站作為傳播工具。（二）本研究證實政治人物是自我呈現的通才，有七成的立委在網站中使用了一個或一個以上自我呈現的策略，在選民面前表現多重形象；而「自我促銷」與「迎合」策略是立委們在網站上最常使用的自我呈現方式；此外女性立委比起男性立委，更常使用「迎合」策略和呈現出「專業形象」。（三）百分之八十的立委至少在其網站中設置一種或以上的回饋機制，代表大多數的立委都體認到與網友互動的需要。但進一步分析，立委網站並沒有利用多種方式與網友互動，近四成的立委網站只擁有一種回饋機制。（四）立委網站使用者認為電子郵件信箱、留言版、討論區等回饋功能是立委網站中最重要的功能，但立委網站給予選民的回饋情況卻不理想，依據陳情服務和電子郵件兩種回饋機制的使用經驗來說，「從沒收到過」立委網站回覆的使用者卻佔了大多數，表示立委網站雖開放了公共論述的空間，但其立委與其幕僚人員重視公眾意見的程度仍應加強。

Personal website is a new political communication channel of politicians in recent years. Websites can be politicians’ personal media because of distinguishing features of unlimited space and hypermedia. Politicians present various kinds of information, political opinion and great self-image in their personal websites. This interactive media also provides the interaction between politicians and citizens.
This thesis mainly uses content analysis to discover how 4th-term legislators present themselves in WWW as well as their websites’ functionality and design. Then it also uses Web-based questionnaire to understand the usage and utility of websites’ feedback mechanisms.
The conclusions are as followed: (1) The DPP legislators are the most likely ones when it comes to establishing personal websites among the lawmakers. Although KMT has more than half shares in the Legislative Yuan, they have less than fifty percent of share in those who create their own personal websites. However, judging from the percentage of those who have websites in regard to their own party, the TAIP and New Party legislators, with more than fifty percent of them creating their own sites, are the most willing ones. (2) The research validates that politicians are experts of self-presentation. There are 70% of legislators using one or more self presentation strategies in their website and presenting various kinds of images in front of citizens. Self-promotion and ingratiation strategies are utilized the most. In addition, female legislators use more ingratiation strategies and present more professional image than male legislators. (3) There are 80% of legislators using at least one or more feedback mechanisms in their websites. It shows most of legislators realize the significance of their interaction with Internet users. But further analysis reveals that they didn’t try to use the advantages brought from the Internet-based interaction, as there are nearly 40% of their websites having only one feedback mechanism. (4) Internet users think that the most important functions of legislators’ websites are feedback mechanisms such as email, guest book and discussion group, etc. But these websites aren’t doing a good job in providing feedbacks to their supporters. Judging from the evidence of users’ usage of email boxes and services of petition, those who have never received a reply from the websites are the majority, which means that while the legislators’ websites provide a space for public disclosure, there’s much room to be desired when it comes to the legislators’ and their staffs’ regards to the public opinion.

目 次
第一章　緒論……………………………………………………………………….1
　　第一節 研究背景與動機………………………………………………………1
　　第二節 研究目的與問題………………………………………………………4
第三節 研究對象與範圍………………………………………………………....6
第四節 研究架構與流程………………………………………………………....7
第二章　文獻探討………………………………………………………………….8
　　第一節 自我呈現………………………………………………………………8
　　第二節 網站呈現…………………………………………………….……..17
　　第三節 網站的回饋………………………………………………………….24
第三章　研究方法…………………………………………………………………29
　　第一節 內容分析法………………..……………………………………….29
　　第二節 網路問卷調查法…………..……………………………………...42
第四章　研究結果分析…………………………………………………………..49
　　第一節 立委網站之基本資料分析………………………………………...49
　　第二節 立委網站之自我呈現分析………………………………………...53
　　第三節 立委網站之網站呈現分析…………………….…………………..63
　　第四節 網路使用者使用回饋機制之分析………………………………….73
第五章　討論與建議………………………………………………………………82
　　第一節 主要研究發現與討論…….…………………………………………82
　　第二節 研究限制………………………………………………………….…90
　　第三節 未來研究方向與建議………………………………………….……91
參考文獻……………………………………………………………………………92
附錄一：立委網站內容分析編碼規則………………………………………….101
附錄二：立委網站內容分析編碼表……………………………….……………109
附錄三：網路問卷……………………………………………………………….115

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