Title page for etd-0704106-022530


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URN etd-0704106-022530
Author Ying-Chen Hung
Author's Email Address No Public.
Statistics This thesis had been viewed 5097 times. Download 6552 times.
Department Business Management
Year 2005
Semester 2
Degree Master
Type of Document
Language English
Title The Future Trend of Fast Moving Consumer Goods in Taiwan
Date of Defense 2006-06-10
Page Count 90
Keyword
  • Fast Moving Consumer Goods
  • FMCG
  • Industrial Trend
  • Abstract The primary purpose of this study is to uncover the future FMCG industry trend in the Taiwanese market. After literature review, five aspects of industrial forces based on Porter’s Five-Force Model are used as the framework of this study. Qualitative research method is used to generate insight understanding of FMCG industry phenomena and the meanings behind each one of them. Three consumer manufacturing companies are selected and interviewed with each of the firm’s market-leading consumer goods that belong to different categories in the FMCG industry. Trends from each product category are found through the interviews; by comparing and contrasting the trends of each three investigated categories, the overall FMCG industry trend are uncovered. Moreover, suggestions and recommendations are presented at the last chapter of this study with particular focused attention on the managerial implication of the study.
    Advisory Committee
  • Jen-Tsung Huang - chair
  • Cher-Ming Fong - co-chair
  • Cher-Hung Tseng - co-chair
  • Hsien-tang Tsai - co-chair
  • Cher-Ming Fong - advisor
  • Hsien-tang Tsai - advisor
  • Files
  • etd-0704106-022530.pdf
  • indicate access worldwide
    Date of Submission 2006-07-04

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