企業的戰場為產業，企業於產業中的競爭能力是經營成敗的關鍵。雖然M. Porter提出競爭策略時認為：企業若不能從成本領導、差異化和集中化三策略擇一者，將面臨「卡在中間」的窘境。後來，Porter在《國家競爭優勢》一書中表示：有許多企業確實將成本領導與差異化並用，且有良好績效；換言之，若成本領導與差異化得以並用，兩者相乘效果將更強。
在產業供應鏈中，生產運籌體系必須兼顧成本、品質、交期與安全等績效；除了以成本領導為目標之外，在品質、交期與安全等顧客關心的領域表現差異化，也是以供應鏈為競爭單位時代中，整個供應鏈運籌體系提昇競爭優勢的策略性運籌管理目標。在兼顧成本領導與差異化策略之下，現代企業之生產運籌體系將如何改變以適應新的策略規劃？
本研究根據任務-科技配適理論，從個案研究開始，了解個案公司在產業供應鏈之發展過程中，生產運籌所扮演的角色，特別是人力與資訊科技的相輔相成，包括其所遭遇的議題與做法；研究過程中，主要是透過深度訪談，搭配相關文獻之論述與觀點，整理出可供產業供應鏈建構具有競爭力之生產運籌模式。本研究主要觀察有限的生產運籌實務，藉以建構「生產運籌」模式，希望拋磚引玉，發展所謂的「生產運籌理論」。

The enterprise battlefield is estate, enterprise is among estate competitiveness manage the success or failure key. Though M. Porter brings forward competition strategy think: Enterprise will be confronted with ‘stuck in the middle’ awkward situation if being able to not to choose from cost leadership, differentiation and focus strategy alternative. Afterwards, Porter indicates that in one book "Country Competitive Advantage ": Have a lot of enterprise indeed cost to be led with differentiation use together, and have the fine achievement effect; In other words, if cost leadership and differentiation manage to be used simultaneously, both multiply effect general stronger.
In supply chain, the production logistics system must give consideration to cost, quality, deliver achievement effects such as scheduled time and safety; Except taking that cost leadership as target, field delivering customer regard such as scheduled time and safety in quality, is shown differentiation, is also that the tactics planning and management taking supply chain as the lifting competitive advantage competing for unit times middle, entire supply chain planning and management system manages a target. How will the production logistics system of modern enterprise change to adapt to the new tactics plan under give consideration to cost leadership and differentiation strategies?
Study is from case study according to Task-Technology Fit Theory originally, produce what logistics management acts as role in development process of knowing the case company supplying chain in estate, manpower includes topic for discussion and method of work encountered by whose especially with information technology complementing each other; Interview studying process is middle, being to permeate a depth mainly, that discusses the collocation relevance document with the viewpoint, arrange out reference pattern of may be for estate's supplying chain construction the system producing a logistics management of having competition. Childbirth studying main observation is limited originally logistics management reality affair, the pad `produces the planning and management' pattern , hopes a modest spur to induce someone to come forward with his valuable contributions with construction, develop so-called ‘production logistics’ theory.

第一章、緒 論
第一節、 研究背景-------------------------------------------- 1
第二節、 研究動機-------------------------------------------- 3
第三節、 研究問題-------------------------------------------- 4
第四節、 研究目的-------------------------------------------- 5
第五節、 研究流程-------------------------------------------- 6
第二章、文獻探討
第一節、理論基礎-------------------------------------------- 7
第二節、生產作業管理----------------------------------------18
第三節、人力與資訊科技配適-------------------------------22
第四節、生產運籌之觀念模型-------------------------------27
第三章、研究方法
第一節、研究架構--------------------------------------------31
第二節、資料蒐集方法----------------------------------------32
第三節、資料分析方法----------------------------------------35
第四節、研究限制--------------------------------------------35
第四章、個案分析與討論
第一節、個案公司簡介----------------------------------------36
第二節、生產運籌組織與運作概況--------------------------39
第三節、個案公司之生產運籌體系--------------------------47
第四節、人力與資訊科技之配適-----------------------------56
第五節、重要發現--------------------------------------------62
第五章、結論與建議
第一節、結論------------------------------------------------75
第二節、建議------------------------------------------------79
參考文獻--------------------------------------------------------81

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